This document provides information about Allegria, a new residential development located west of Cairo, Egypt. It describes the various amenities available at Allegria such as parks, a golf course designed by Greg Norman, hotels, restaurants and a spa managed by Banyan Tree. The document also profiles the architects and designers involved in the development, including Michael Graves, Arquitectonica, and Mark Mack, who are designing different housing styles at Allegria incorporating indoor and outdoor living spaces. Allegria aims to provide a tranquil environment outside of Cairo with international schools, services and recreational facilities for residents.

1. A DEVELOPMENT

2. Human Developments hu-man de-vel-op-ments [hyoo-muhn dĭ-věl’əp-mənts]: Environments in which people can develop their full potential and lead productive, creative lives in accord with their needs, interests and aspirations.

3. Welcome to the
Greener Side
of Life
Picture a life of peace and inspiration, freedom and
options. A life of your own choosing made up of
whichever personal simple pleasures you dream of.
Picture those simple pleasures. Picture Allegria, one
of Cairo’s premier high-end residential communities.
Where the balance is just right
between everything you need
and everything you want

4. of Serenity A Hint
Turn your back on the stressful sights and sounds that
have defined Cairo’s congested neighbourhoods.
Escape the clamour of cars, the gridlocked traffic,
the stifling pollution and congested streets and enter
a sanctuary designed to peel away the layers of daily
stress. Journey into an enchanted, rejuvenating place
where the air is healthy, the rhythm of life serene, and
the quality of life a dream. Discover a place that’s
right at Cairo’s doorstep, surrounded by a multitude
of services, yet feels like a million miles away.
Here your passions have
room to breathe

5. Recipes for a
Balanced
Life
Walk out the door and you have a community
pulsing with cosmopolitan energy. Unlimited
choices from the tranquillity of the vast green
spaces include parks, walkways, jogging tracks, the
Greg Norman Signature 18-Hole Golf Course, a
Clubhouse, with tennis courts and Angsana Hotel
and Spa. Walk out the gates of Allegria and you have
Westown: the bustling town centre that will include
a comprehensive array of residential, commercial,
recreational and leisure facilities.
A tranquil haven from the
bustle of the city

6. An Ideal Place
for your
Dream House
Location:
Allegria is located to the west of Cairo off the Cairo-
Alexandria Desert Road, eight kilometres from
Smart Village. It is next to British International School
in Cairo(BISC), Beverly Hills and the Designopolis
retail complex for home furniture and accessories.
Access to services, shopping and entertainment
facilities will be available soon within Westown. In
the mean time, hypermarkets, malls and medical
facilities are nearby in Sixth of October City.
Step inside. You’ll be
pleasantly surprised
by what you find
Location Map
Cairo-Alexandria Desert Road
Smart Village
BISC
Toll Station
Sheikh Zayed City
Dandy Mall
Carrefour
Mehwar
Juhayna Square
Dahshour Road
Sixth of October City

7. Ingenuity
in Design
The finest designs and architecture capture Allegria’s
vision of a healthier and happier lifestyle for all its
residents. A selection of world-renowned architects
and designers have brought their talents to create an
award-winning master plan, world class landscaping,
and uniquely attractive villas and townhouses. Diverse
yet harmonious architectural designs are offered
by Michael Graves, Mark Mack, Arquitectonica,
KCRG, Shahira H. Fahmy, Laithy Mekawy and
Tamer Anani. They feature various housing types
and sizes to suit everyone’s needs and offer a broad
range of choices. Design details of public spaces are
created to establish a separate identity for each of
the neighbourhoods. Each area is distinct from the
other yet all blend together in elegant conformity
and a common concept – ingenuity in design. Every
element of Allegria has been created to encourage
outdoor activity for the entire family.
A perfect fusion of design
and vision New York City, New York, USA
Garden view of Michael Graves villa
Since 1964, Michael Graves, the world-famous
American architect and designer, has been the
creative mind behind more than 300 buildings
worldwide. Michael Graves & Associates employs
over 100 people in offices in Princeton, New Jersey
and New York City, and has won over 180 awards
for design excellence. They have worked on a host
of prestigious projects including the Washington
Courthouse, the Minneapolis Institute of Arts and
the Trump International Hotel and Tower. Michael
Graves is also one of the New York Five, a group of
five New York City architects whose work appeared
in a Museum of Modern Art exhibition in 1967 and
the subsequent book Five Architects in 1972.
An aesthetic trendsetter who skillfully unites space
and style, Graves brings his stellar talent and vision
to Allegria’s villas. The units are designed to be both
original and sensitive to residents’ tastes and their
suburban surroundings. They are carefully devised
with a spatial sequence that pleasantly blends
indoor and outdoor spaces to take full advantage of
Allegria’s extensive landscape.
www.michaelgraves.com

8. Miami, Florida, USA
Arquitectonica is a post-modern architectural,
interior design and planning firm, and is the creative
mind behind many famous buildings including
the Atlantis Condominium and the Westin Times
Square in New York. It has won many esteemed
awards including the AIA Test of Time Award and
the AIA Award for Excellence in Architecture.
Arquitectonica is bringing the hallmarks of its
distinctive style to Allegria, emphasizing structures
that are bold and graphic in form. Distinctively
conceived for Allegria, the main design principle
bases itself on shifting volumes and layers. Linear
entrances extend throughout the houses, connecting
the interior spaces to the exterior gardens. Every
room houses large expanses of glass capturing light
and offers views of the pool and garden areas. Roof
terraces, double height foyers, and long rising open
stairs add to the dramatic and progressive modernist
appeal of the designs. Arquitectonica’s concept for
Allegria is proof that neoteric designs can still be
synonymous with comfort.
www.arquitectonica.com
Garden view of Arquitectonica villa
Venice, California, USA
Mark Mack and his design team are recognised for
thoughtful, elegant architecture that emphasises the
integration of built form and environment. Clarity of
form, simplicity of construction and an appreciation
of tradition, climate, and materiality give Mack’s
architecture a quality of timelessness.
Mark Mack’s reputation was established in the
California Bay Area with a series of villas designed
with former partner Andrew Batey (Batey & Mack)
in the 1980’s. Newsweek magazine placed this work
among the new wave of architecture that exhibits
“a blunt beauty and classical dignity.” Mark Mack
established his own firm MACK Architects in San
Francisco in 1984, and moved his practice to Venice,
California in 1993.
www.markmack.com
Garden view of Mark Mack villa

9. Cairo, Egypt
Kamel Consultants and Research Group (KCRG) is
a medium-scale architectural firm providing a variety
of unique services to its clients. KCRG is primarily
specialised in educational, retail, residential, sports and
leisure buildings. Besides design and technical support,
KCRG provides detailed research, evaluation and
assessment services to clients to help them identify
their needs and set their priorities. The firm stresses
on quality control and continuous monitoring of all
processes involved since the start of a project until a
post occupancy assessment is conducted.
Garden view of KCRG villa
Cairo, Egypt
Shahira H. Fahmy’s designs aim to establish balance
between new spatial concepts and existing context in
almost all aspects of urban design. Shahira is able to
work on various levels: concept design, construction
supervision and research-based designs. After
working as an architect with the leading engineering
firm in the Middle East, Dar El Handasah for over 3
years, she established her own private architectural
practice: Shahira H. Fahmy Architects based
in Cairo, Egypt, providing architecture, interior
design and furniture design. She has taken part in
milestone projects such as AUC’s new campus in
New Cairo and her firm has won many awards since
its founding. Most recently Shahira’s firm won the
MIPIM Architectural Review Future Project Awards
2009 in the category of “Regeneration and Master
Planning” for her work on SODIC and Solidere’s
Westown Block 36, in Cairo, Egypt.
www.sfahmy.com
View from Shahira Fahmy townhouse

10. Tamer AnanI
Cairo, Egypt
Tamer Anani is an architect who believes in creating
environments that enhance positive energy and
spiritual well being. His central concerns involve a
combination of practice, teaching and research.
Tamer Anani began his career with the Egyptian
architectural firm, Farouk El-Gohary (FG Architects),
working on several projects throughout Egypt and
the Middle East including Luxor Airport, Ministry
of Finance Towers and Mubarak City for Education.
Tamer completed his graduate studies and earned
a Masters Degree in Construction Engineering with
honours at The American University in Cairo. In
2004, he set up his own practice and founded XIN
STUDIO 8 in Cairo that encompasses all fields of
design, ranging from urban scale all the way through
to products, interiors and furniture. He is currently
SODIC’s very own in-house Director of Architecture
and Landscape for Eastown and Westown.
Garden view of Tamer Anani townhouse
Cairo, Egypt
After spending several years working in Istanbul
gaining experience in the conversion and restoration
of buildings, Laithy Mekawy began his own private
practice in 2006. The Laithy team is young, dynamic
and creative, and enjoys the challenges that come
with intricate and diverse projects. Their work
ranges from architectural design and planning
to the conversion of old structures such as their
work in Istanbul, Turkey; there, Laithy worked on
building new residential compounds, and restoring
and transforming old buildings in the capital into
updated and modernised lofts. In Egypt the firm is
working on a diverse number of projects ranging
from a resort and shopping district on Egypt’s North
Coast, to residential villas in Sharm El Sheikh.
Garden view of Laithy Mekawy townhouse

11. An Award Winning
Development
Allegria is a world-class award-winning development. In
2007 EDAW, a global leader in the fields of landscape
architecture, urban design and environmental planning,
received an award for its Allegria master plan from the
American Society of Landscape Architects (ASLA).
EDAW brings Allegria’s contemporary, asymmetrical
master plan and landscaping to life, with another
potentially award-winning feat.
In 2008 Allegria won two CNBC Arabian Property
Awards in the categories of Best Golf Development
in Egypt and Best Development in Egypt.
BEST GOLF
DEVELOPMENT
EGYPT
Allegria by
SODIC Cairo
2008
BEST DEVELOPMENT
EGYPT
Allegria by
SODIC Cairo
2008
NEW YORK
CHAPTER
AMERICAN
SOCIETY OF
LANDSCAPE
ARCHITECTS
Merit Award
Un-Built Works
Presented to Edaw,
Inc. and SODIC
For Allegria Master
Plan Cairo, Egypt
2007 Professional
Awards

12. Strides
in the Right
Direction
Every element of Allegria’s design was conceived
with your family in mind. The project’s very location
to the west of Cairo ensures that it has the benefit
of fresh air blowing in from the Mediterranean and
Western Desert, while extensive green areas and
sports facilities allow you and your kids to develop
a healthy outdoor and fitness oriented lifestyle.
Allegria is gated with pedestrian and cycle paths
peppered throughout it, separated from car traffic
to give you peace of mind while your children
enjoy their freedom and independence. The area is
home to no less than three schools, including the
prestigious British International School in Cairo
(BISC), just a short walk away, in addition to The
German School of Beverly Hills and New Vision
International School both located in the Beverly
Hills compound.
Designing a better future
for your whole family
Allegria is a stone throw away from the British
International School of Cairo (BISC)

13. Signature A Golf Course
in your Front Yard
In line with Allegria’s philosophy of a happy,
integrated neighbourhood, ‘The Allegria’ golf
course is designed to be a natural extension of the
overall community. It blends in and is harmonious
with the overall shapes, colours and intricate nuances
of Allegria.
“We are extremely excited about the progress of the
Allegria golf course. The course has all the outstanding
characteristics that make it a really unique golf course,
truly beyond anything in the region.”
Jason Scott-McCoy, Senior Vice President, Greg
Norman Golf Design.
www.shark.com
Even golf courses have a seal of approval or a mark
promoting their quality; in this case, a Signature
from an exceptional golfer after whom the course is
named, thus verifying its high standards. So it was
with great pride that our golf course named ‘The
Allegria’ was designed as a signature course – the
first of its kind in Egypt – by legendary golfer, Greg
Norman. Norman spent 331 weeks as the world’s no.
1 golfer in the 1980’s and 1990’s, earning himself the
nickname of “The Great White Shark”. He recently
demonstrated his skill after finishing tied for third
place at the 2008 British Open.
In 1987, his company, Greg Norman Golf Course
Design (GNGCD) was established, becoming one
of the world’s premier signature golf course design
firms, and is proudly the designer of the stunning 18-
hole golf course situated at the heart of Allegria.
Streams, rock features, vegetation and undulating
topography are the natural elements implemented
in the design of ‘The Allegria’. Innovative methods
are constantly sought to utilise the greatest number
of trees on a site, rather than eliminate them.
The World’s Leading
Golf Management
Amendoeira Golf Course
in Portugal, managed by
Troon Golf
A GREG NORMAN SIGNATURE COURSE
Company
Troon Golf, the world’s leading luxury brand golf
management company will be managing ‘The
Allegria’ golf course and the Clubhouse at Allegria.
Troon Golf is headquartered in Scottsdale, Arizona
and manages over 200 golf courses and their
accompanying services in 31 states, and 31 countries
with international offices in Japan, Australia, Dubai
and Switzerland. With its dedication to quality and
service, Troon Golf is by far the world’s largest golf
operator.
www.troongolf.com

14. The Allegria Angsana Hotel, Spa & Clubhouse
Managed by Banyan Tree
The Hotel, Spa & Clubhouse are situated in the
heart of stunning Allegria on a raised platform with
spectacular views of west Cairo including the Giza
Pyramids and the Greg Norman 18-Hole signature
golf course. With all they have to offer, the Hotel, Spa
& Clubhouse will be the main recreational destinations
for all Allegria residents, family and friends.
Banyan Tree
Banyan Tree Hotels and Resorts are bringing their first
flagship hotel in Egypt to Allegria. Developed under
the brand name Angsana Resorts & Spas, by Banyan
Tree management, the Hotel will offer wellness,
recreational and entertainment activities for the entire
family. It will feature 100 guest rooms, including 30
suites, first-class restaurants, swimming pools and
other recreational facilities for all family members. The
Hotel is the perfect venue for relaxed gatherings with
friends and family, whether you prefer an elegant fine
dining experience, a casual lunch, or drinks and light
appetisers. With all the restaurants, lounges and bars
the Hotel has to offer, you will find the exact wining or
dining experience you are looking for.
The Clubhouse
The Clubhouse at Allegria is the perfect place for
you and your family to play, be active and enjoy
the outdoors. With its gym, golf course, tennis
courts, swimming pools, and much, much more the
Clubhouse managed by Troon Golf will be the only
place you’ll need to go for a fun day in the sun, or
a good workout. In addition to its sports facilities
the Clubhouse will also be home to Allegria’s very
own restaurant and bar, The 19th Hole. Designed
especially for all golf lovers, The 19th Hole is the
perfect place to relax and grab a sandwich after a
day of teeing-off on the Greg Norman signature
golf course.
Retreat Your Own Personal
The Spa
Feel your stress evaporate as you step into the
exclusive Spa in Allegria, also managed by Banyan
Tree. From the moment you walk inside your senses
will be relaxed by the soothing colours and tranquil
atmosphere. The Spa is your haven for revitalisation
and rejuvenation. A team of wellness experts will
guide you towards a calmer, healthier life through
treatments and massages for the body, mind and
spirit. In addition, a variety of options to pamper your
body including the Spa’s saunas, steam rooms and
Jacuzzis will be at your fingertips for a quick pick-me-
up after a long day. The Spa will boast numerous
treatment rooms, a state of the art gym, yoga and
aerobics rooms, in addition to an outdoor pool with
hydrotherapy facilities.

15. Master-planning
and Consultancy
We chose to work with Egyptian Consulting House
(ECH) because of their strong track record since
they began in 1976. In just over two decades of
continuous work, ECH has firmly positioned itself as
one of the top architecture and engineering firms in
the country, and enjoys a growing presence across
the Middle East.
EDAW is consistently ranked among the world’s
leading design firms, and boasts hundreds of client
and industry awards. We knew we had made the right
choice in working with them as they have proven
over the course of their history that they have always
embraced a philosophy that values the relationship
between people and their environment. EDAW’s
work entails programming, planning, designing
and implementing all types of urban spaces and
streetscapes, transit corridors, plazas and waterfronts
in urban settings.
Over the past 24 years, SHAKER Consultancy
Group (SCG) has set a record of success in
cooperation with reputable international contractors
and consultants. Their long list of prestigious projects
demonstrating their reputation for excellence,
specialisation and professional expertise were just
some of the reasons we chose to work with them.

16. Landscaping Irrigation
Ranking among the world’s leading design firms
and boasting hundreds of client and industry awards
EDAW were also chosen for our landscaping
in addition to our master planning. Believing in
context and in letting the nature and culture of a site
influence design ideas, they carry the responsibility
of knowing the ecology of a site and its surroundings,
understanding its traditions and materials, and
combining them in ways that extend use and lifetime.
Sites International is a multi-disciplinary consultancy
firm specialised in designing integrated environments
to produce works of functional and visual harmony.
Sites International were chosen for their unique design
process that has evolved over the years by a team of
thirty design and management professionals who
specialise in architecture, urban design, site planning
and landscape architecture.
Greenscape is a joint partnership company with
SODIC, catering to all landscaping and design
needs for high-quality residential and mixed-use
projects including Allegria. Teaming up with SODIC
is Piero Donato, owner of Landmasters, a specialised
landscaping contracting company and Fiorissima, an
ornamental plants nursery.
The Donato family is the leading expert of the
plant industry in the region, and has over 100 years
of experience in flower cultivation, landscaping
and exports, an excellent choice for all SODIC
developments. They are the pioneers of the
transplanting technique in Egypt and have worked
on colossal projects such as Smart Village and the
Stella Di Mare resort in Ain Sokhna.
A privately held company founded in 1933, Rain Bird
Corporation is our chosen irrigation company and
the leading manufacturer and provider of irrigation
products and services. Since its beginnings, Rain Bird
offered the industry’s broadest range of irrigation
products for golf courses, sports arenas, commercial
developments and homes in more than 130 countries
around the world. Today, Rain Bird offers over 4,000
irrigation products and services.

17. The Connected
Home
Partnering with Cisco Systems meant that we
were partnering with the worldwide leader in
Internet networking. By creating the world’s most
advanced intelligent networking technologies,
Cisco is providing Allegria with the “connected
home” experience by supplying the equipment and
technology to connect more than one thousand
villas using fiber optics. Allegria residents will benefit
from high Internet speed, advanced feature-rich IP
telephony, interactive high quality TV, movies on
demand, wireless coverage, physical security and
home automation services.
As Egypt’s leading service provider, Next Generation
Services (NGS) were chosen to be our local partner to
take on the task of creating, managing and supplying
cutting-edge technological products and solutions for
all Allegria homes. The indispensible services of NGS
harness all intelligent networking technologies in Allegria
with a mere click of a button.
Project
Management
Managing a list of projects worldwide, Turner were
the first choice as our project managers. Among
their clients are many Fortune 100 firms with building
projects that shape the skylines of major cities. Turner
International LLC, headquartered in New York, is a
wholly owned subsidiary of The Turner Corporation,
the United States’ leading general builder and a
member of the HOCHTIEF family of companies.
These corporate relationships offer an unparalleled
global network of resources that is unique in the
construction marketplace.

18. Westown, the lively town centre developed in
collaboration with Solidere, is the central social and
commercial hub of Allegria and the surrounding
areas of Sheikh Zayed and Sixth of October Cities.
Westown will be a self-sufficient, mixed-use urban
centre that has been carefully planned to bring
together the fundamentals of residential, social and
commercial life in a modern community that values
pedestrian circulation, architectural quality and
environmental responsibility and sustainability. A city
for walking and outdoor living with its parks and high
street shopping areas, it is the perfect complement
to the Allegria setting.
Concept design of Wist Al-Balad in
Westown by Dahan & Farid Architects.
TheBuzz
of a Charming
Urban Life
Indulgence is just a short
walk away - Westown

19. About SODIC Contacts
At SODIC we want to transform the way people
live and work. It’s a big ambition, but by continually
challenging ourselves and established practices, we
believe we can make a real difference. We are at the
forefront of delivering well planned, sustainable and
innovative cities and developments that fulfill people’s
desires for a better life.
There are different ways you can get in touch with us:
Call us on (+202) 3857 1391/2/3/4/5
Contact our call centre on 16220 or (+202) 3857 3939
Visit our websites:
www.allegriacairo.com or www.sodic.com
For Sales and Customer Services, please email:
sales@sodic.com
For General Information and inquiries please email:
info@sodic.com
Or simply drop by our SODIC Sales Centre, located
on km. 38 on the Cairo-Alexandria Desert Road,
Giza, Egypt.

20. Have a Great Day
Pictures and other visual material used are for demonstration purposes only and may change in accordance with final designs and project planning permissions.

21. www.sodic.com