SEO - PCC Presentation - June 2011

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Search Engine Optimization How to Rank Your Site #1 on Google

About Me Zeke Camusio Founder and CEO of Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google

Competitive Analysis Site Optimization Keyword Research ✔ 1 2 3 Content Creation Link Building Analytics 4 5 6

The Keyword Research Process Albany Attorney Albany Lawyer 5 - 15 1- Discovery 2- Analysis 100 – 1,000

Google Keyword Tool Your home page Other pages Your competitor’s site

Current Ranking http://tools.seobook.com/firefox/rank-checker/

Competition http://www.seomoz.org/keyword-difficulty/

Choosing the Right Keywords Primary Keywords (5-15) Secondary Keywords (100-500)

Step #2: Competitive Analysis http://bit.ly/ca-webinar

Step #3: Website Optimization Website Optimization PageOptimization ArchitectureOptimization

Architecture Optimization Content can be accessed by Google Effective linking structure No duplicate content Read this: http://bit.ly/zeke-seo-onsite

Body text (once for every 100 words – no hard rule)

Anchor text of links pointing to that page,[object Object]

A 2-Step Process Content Creation Content Promotion

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Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

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SEO - PCC Presentation - June 2011

1. Search Engine Optimization How to Rank Your Site #1 on Google

2. About Me Zeke Camusio Founder and CEO of Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google

3. TheSEO Process

4. Competitive Analysis Site Optimization Keyword Research ✔ 1 2 3 Content Creation Link Building Analytics 4 5 6

5. Step #1: Keyword Research

6. The Keyword Research Process Albany Attorney Albany Lawyer 5 - 15 1- Discovery 2- Analysis 100 – 1,000

7. Keyword Discovery

8. Google Keyword Tool Your home page Other pages Your competitor’s site

9. The Keywords on Your Mind

10. Spy on Your Competitors

11. Spy on Your Competitors

12. Spy on Your Competitors

13. Dig Deeper

14. Keyword Analysis

15. Search Volume

16. Current Ranking http://tools.seobook.com/firefox/rank-checker/

17. Competition http://www.seomoz.org/keyword-difficulty/

18. Relevancy

19. Choosing The Right Keywords

20. Choosing the Right Keywords Primary Keywords (5-15) Secondary Keywords (100-500)

21. Step #2: Competitive Analysis http://bit.ly/ca-webinar

22. Step #3: Website Optimization Website Optimization PageOptimization ArchitectureOptimization

23. Architecture Optimization Content can be accessed by Google Effective linking structure No duplicate content Read this: http://bit.ly/zeke-seo-onsite

24.

25. Meta description (1)

26. URL (1)

27. H1 Headline (1)

28. Possibly H2, H3 headlines (1)

29. Image ALT tags (1)

30. Image filenames (1)

31. Body text (once for every 100 words – no hard rule)

32.

33. A 2-Step Process Content Creation Content Promotion

34. Content Creation

35.

36. Your Subscribers

37. Forums / Discussion Boards

38. LinkedIn Groups

39. Facebook/Twitter/LinkedIn

40.

41. Step #6: Analytics

42. What You Need to Analyze Visits per Keyword Conversion Rate per Keyword http://vimeo.com/20815516

43. Local SEO http://bit.ly/zeke-local-seo-webinar

44. Let’s review the SEO process again…

45. Competitive Analysis Site Optimization Keyword Research ✔ 1 2 3 Content Creation Link Building Analytics 4 5 6

46. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com @ZekeCamusio LinkedIn.com/in/ZekeCamusio Facebook: Facebook.com/ZekeCamusio

47. Questions?

SEO - PCC Presentation - June 2011

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