Rick Yuzzi, Vice President of Marketing at ZCorum, and Dr. Tom Seymour, a member of the SRT Communications Board of Directors, presented “Social Media is Your Business” at the 2010 OPASTCO Summer Convention. This slide deck offers an introduction to social media marketing and practical examples that independent ISPs can follow to incorporate social media into their existing marketing plans. An eBook that accompanies this presentation is also available at http://blog.zcorum.com/2010/06/ebook-show-your-face/.

5. What is social media?

10. Everybody’s New at This

11. Usage Among Small Businesses

12. What’s in it for my business?

13. How does social media affect telcos?

14. Outbound Marketing is Broken

15. Inbound Marketing Strategies

16. Resources

19. Social Technographics

20. Expected Sources of Leads

21. What is social media marketing?

24. Growth Through Social Media

25. Customer Acquisition by Channel

30. Who’s using social media?

31. ShenTel on LinkedIn

32. San Bruno Cable TV on YouTube

33. Comcast on Twitter

34. How did they do it?

37. Listen

41. Show Your “Face” in Social Media: Case Studies

43. Brantley Telephone Company

44. SRT Communications

45. Why Facebook Matters

47. Facebook Demographics

48. Facebook Page

49. YouTube Channel

53. We welcome your questions. Download the eBook: http://blog.zcorum.com/2010/06/ebook-show-your-face/