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Promoting Travel & Tourism Introduction to Unit 4 – with Mrs Gordon
Aims of this unit ,[object Object],[object Object]
Unit 4 key tasks… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing?
The 4 P’s Promotion Place Price Product
What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So unit 4 task 2 Explain the importance of promotion to travel & tourism providers.
What do you have to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can I present my work? ,[object Object],[object Object],[object Object],[object Object]
What do I have to show? ,[object Object],[object Object],[object Object],[object Object]
What detail is needed? You provide a  detailed explanation of the importance of promotion to travel and tourism providers.  Your explanation shows a  thorough  understanding.  You provide a  clear explanation of the importance of promotion to travel and tourism providers.  Your explanation shows  some  understanding. You provide a  simple explanation of the importance of promotion to travel and tourism providers.  Your explanation shows a  limited  understanding.  Your work  could … FOR A DISTINCTION Your work  should … FOR A MERIT Your work  MUST …. TO PASS
This Friday …. ,[object Object],[object Object],[object Object],[object Object]

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good

  • 1. Promoting Travel & Tourism Introduction to Unit 4 – with Mrs Gordon
  • 2.
  • 3.
  • 5. The 4 P’s Promotion Place Price Product
  • 6. What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
  • 7. What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
  • 8. What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
  • 9. What are the 4P’s for the following scenario? Why is it important for this business to promote this? What would happen if they did not sell all these?
  • 10.
  • 11. So unit 4 task 2 Explain the importance of promotion to travel & tourism providers.
  • 12.
  • 13.
  • 14.
  • 15. What detail is needed? You provide a detailed explanation of the importance of promotion to travel and tourism providers. Your explanation shows a thorough understanding. You provide a clear explanation of the importance of promotion to travel and tourism providers. Your explanation shows some understanding. You provide a simple explanation of the importance of promotion to travel and tourism providers. Your explanation shows a limited understanding. Your work could … FOR A DISTINCTION Your work should … FOR A MERIT Your work MUST …. TO PASS
  • 16.

Notes de l'éditeur

  1. Need to know different types of promo methods & materials Importance of marketing – aims, objectives Appeal = Target market, AIDA, corporate images/brand