1. Presented by:-
Abinas Mishra
Anubhuti Anup
Arunachalam Ramanathan
Piyush Das
Zeeshan Mohammad

2. Agenda
 Communication
 Overview of Print ads
 Importance
 Print ads

3. Communication
 Communication is the exchange of
thoughts, messages, or information, as by
speech, visuals, signals, writing, or behaviour.
-Wikipedia
 Derived from the Latin word "communis", which means
“to share”
 Sharing of information between two or more individuals
to reach a common understanding

4. Print ads
 Any advertisement printed on any form of paper or
which can be considered as portable printed
medium
 Inception- 16th century
 Different forms:
 Insert
 On-sert
 Golden phase- 19th and 20th century

5. Importance
 Highly informative
 Lasts longer
 Builds an image
 Cost effective
 Targets specific audience
 Creates differentiation

7. Some brilliant print ads

15. Brand wars!!!!

22. So….?????
A lot can happen over “Print
ads” too…..