Anghami offers various advertising solution that allow brands to make the best out of mobile technology. As a 98% mobile platform, Anghami Ads are 100% viewable and go beyond the screen. 10 ways to engage with youth consuming premium music content: 1- Design your campaign be it audio, display, or video ads, sponsoring content, getting customized solution or even producing content. Anghami will help you design the best solution for your campaign and brief. 2- Target users beyond demographics by looking at mood and activity data , genre play and behavioral data. 3- Become a story teller with dynamic and sequential targeting 4- 98% mobile means 100% viewable display and video ads, 100% audible ads on and of the screen. 5- Create music content be it a song or a an unplugged jamming session. 6- Sponsor trending content, from a top artist releases to highly followed playlists and more. 7- Build an audience by creating your own music channel, or use Anghami's consumer opt in forms to enrich your CRM database. 8- Taking rich media to the next level means creating rich engagement linked to music consumption journey within Anghami. why build something separate when you can build your story in the home of music audience. 9- Image recognition, Facial recognition, Video Expressions, Alarm, Sleep timer are examples of features that are available on Anghami readily available to activate and bring your brand to life. 10- Mix and Mach solutions, engage with over 50million users playing 1 billion streams month and spending 52minutes a day on Anghami

1. 1
#AnghamiforBrands
Every moment, mood, activity, occasion, &
every brand has a soundtrack on Anghami.

2. Connect with the
Earbud generation,
on & off screen

3. The generation multitasking with music
47% of Gen Z use earbuds over 4hrs a day
76% with TEXTING
70% with SOCIAL MEDIA
55% with EATING
44% with VIDEO GAMES
40% with EMAIL
23% with TELEVISION
87% with HOMEWORK

4. Streaming everyday, more and more
Anghami is a freemium on-demand music service

5. Exploring, searching, browsing, playing
Anghami offers a music playing experience that is enjoyable and easy
Explore page Artist Page Search
Voice Search
Personal DJ Personal Library
& Automated playlists

6. Playing their favorite artists from all over the world
30 million songs, 1 million artists, Arabic and International, a finger tap away

7. 30%
GCC
On Anghami, #1 music streaming platform in the Middle East
60 Million registered users
10%
North
Africa
25%
Egypt
22%
Levant
13%
ROW

8. OTHER
2%
95%
3%
Highly Engaged users
Playing music anywhere and everywhere
under 18 18-24 25-34 35-44 45+
Anghami users across all ages are engaged
and enthusiastic about Anghami
38% on cellular data
62% on Wi-Fi
52 min
(per session)
4 visits
(per week)
1B
(streams /month)
23M
(playlists created)
800K
(playlist + shared songs
/month)
10M
(search, like, share
/month)
SITTING
74%
DRIVING
13%
ON FOOT
10%
OTHER
3%
55%
Arabic
45%
International
OTHER

9. Playing music All day, everyday
With Thousands of playlist for every mood, activity, genre and occasion
10 11 12 13 14 15 16 17 18 19 20 21 22
Romance
WorkoutDriving
Shopping
Morning
Coffee
Dance
Focus

10. With unique habits and playing profiles
Not all users are the same, segmentation leads to more effective targeting
Younger audiences explore new music
as they build memories.
Creaters Explorers
Females have
higher tendency
to create their
own playlists
Males have a
higher tendency
to explore more
ready curated
playlists
40% of Anghami users have high
affinity to a single artist!
TEENS 20s 30s 40s
High
exploration
level
Lower
exploration
level
39%
27%
25%
22%
40%
60%

11. Anghami connects music lovers with brands &
artists that the love

12. 9 ways your brand can
be visible on Anghami
amongst an engaged
music audience

13. 1. Design your own campaign with Anghami
Anghami is a mobile first platform that allows brands to
benefit from the power of Music, Technology, and Data

14. 2. Target audiences relevant to your brand
1 billion plays a month allows Anghami to segment users based on listening habits
WHO THEY ARE
Age.Gender.Language.
Device.County.City
Anghami targets users based
on their demographic and
geographic attributes
HOW THEY FEEL
Mood.Activity.Occassion
Through curated playlists coupled by
time of day Anghami can identify how
the consumer feels and what mood
they are in and serve ads in line with
moment.
WHAT THEY PLAY
Playlists.Genres.Albums
Does your brand have an artist
ambassador? Is your brand an urban
brand? Or is your brand associated
with a daily ritual? Anghami can
target users based on the music they
listen to.

15. 3. Make your brand a creative story teller
Tell stronger stories with Anghami’s targeting capabilities
Dynamic
Instead of playing one
creative. Ads are dynamically
modified and delivered to
users based on what is more
likely to impact them.
Sequential
Messaging
Sequential story telling allows
you to tell a short story at
different times in the day, or in
consecutive serie.
Programmatic
Part of DMS premium
platform network, your brand
can target Anghami music
audiences programmatically
amongst various audiences
provided by DMS
Introduce a service
Explains how to get itAfter 10 minutes
Music
Music
Voice
Gender
Language
Accent
Background
music
Genre
Tempo
Image
Multiple
companion
images

16. Audio Ads
MPU companion ad
Display Interstitial Video Ads Video Reward
Ads
4. Connect with users via various formats
Run of play ad integrates your brand during artist music sessions
Plays on & off
screen
Video reward ads are user
opt in and allows user to
unlock features on opt in
Connect with users
without interrupting
their music
Available in 16:9 &
vertical video format
100%
Viewable

17. 5. Create the sound of your brand with artists people love
10+ million plays accumulated by Anghami owned productions Original Songs, Sessions, Stories, & Interviews

18. Artists Releases Moods & Activities Music Videos Playlists
6. Ride the wave of highly engaging content
Sponsored content is packaged with Run of Play exposure of audio and display media

19. Brand Pages Customized Forms
Brand pages allow brands to become
music curators by curating and creating
playlists, adding action buttons, videos
and activating social feeds to build an
audience on Angahmi.
Customized solutions is an opt-
in CRM solution allowing
brands to get access to user
information from Anghami’s
engaged audience.
7. Build an audience with Anghami
Custom solutions allow brands to leverage mobile media beyond impressions.

20. 8. Engage users with bespoke solutions
Don’t have a landing page, no problem!
API customized solutions are designed by Anghami’s
team of engineers inline with a client desired objectives
and goals.
API solutions live within Anghami ecosystem and are
integrated into a user’s listening experience.

21. 9. Amplify your brand using Anghami’s existing features
Beyond music play, Anghami creates features inline with today’s latest technology and social trends
Object Scan Facial recognition
Scan an object or a face and trigger an action on and from
Anghami
Sleep Timer
Alarm
(Android only)
Be the soundtrack of the start or the close of a user’s
day
Expressions
Create 15second videos
form a pool of Arabic and
International songs

22. Together, we deliver results
Media, Brand, and Consumer metrics
Up to 6.1x
more likely to
lift PURCHASE
INTENT
Up to 4.6xmore
likely to lift BRAND
FAVORABILITY
Up to 3.6x
more likely to
life BRAND
AWARENESS
+80%
increase in YTD
Sales
Engagement
rate 5.1%
CTR up to 5%

23. Want more details?
Get in touch, or visit our website for
more details, case studies, blogs, & updates.
www.anghami.com/advertise