Rick Murray, Edelman Chris Kooluris, Micro Content Director, VaynerMedia Stephanie Matthews, Director, Real-Time Engagement, GolinHarris Teca Lewellyn, Senior Manager, Brand PR, Kellogg’s Zena Weist, Vice President, Strategy & Social Media, Expion Ever since the famous Oreo tweet, real-time marketing has quickly climbed the marketing buzzwords lists. In our WOMMA Summit session, we will discuss: the Principles of real-time marketing, how to use paid media to amplify earned media, how to creating a “real-time-ready” organization, the role of offline WOM in real-time, current best practices in B2C, B2B, and of course what's next.