Personal Information
Entreprise/Lieu de travail
Slovenia Slovenia
Profession
partner at VALICON, Marketing Consulting & Research
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.valicon.net
À propos
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Mots-clés
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
Tout plus
Présentations
(3)J’aime
(7)100 images for visual brainstorming
Marc Heleven
•
il y a 11 ans
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Trends That Matter in 2011
Rohit Bhargava
•
il y a 13 ans
Vodafone Brand Academy
mattus
•
il y a 15 ans
IC Preisoptimierung CBC Conjoint
sicking_ic
•
il y a 17 ans
Qual Conjoint V5
aganapol
•
il y a 15 ans
Brand Masterclass Week Two
Idris Mootee
•
il y a 16 ans
Intoduction To Brand Equity | Holistic Brand Strategy 2008
Patrick Collings
•
il y a 15 ans
Personal Information
Entreprise/Lieu de travail
Slovenia Slovenia
Profession
partner at VALICON, Marketing Consulting & Research
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.valicon.net
À propos
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Mots-clés
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
Tout plus