1. Barcodes: Preparing to go Mainstream Dave Marutiak Scanbuy UK Monetizing Mobile – London - September 2011

2. Who is Scanbuy (ScanLife)? Most advanced end-to-end mobile barcode solution for marketers and media providers Over 40,000 commercial and personal users Based in New York, with a dozen offices across Europe, Asia, and Latin America Preloaded on smartphones by operators across the US, Spain, and other markets Over 40M phones already Downloaded over 30,000 times a day from app stores across all smartphone types Company name is Scanbuy, Product name is ScanLife www.scanlife.com Handset Pre-Load Agreements: Major Carrier Partnerships:

3. Mobile scanning is experiencing explosive growth 45 Million Estimated people that have scanned a barcode in North America 14 Million Estimated to have scanned a QR Code in the month of June, 2011* >400K Unique products are scanned by ScanLife per month (via UPC codes) *comScoreMobiLens June 2011 3

4. Who is it for? Mobile barcodes are for people with smartphones and camera phones... and for brands that want to reach people with smartphones and camera phones. Smartphone apps inc iPhone, Android, Blackberry, WinMo, Symbian, MIDP Or simply take a picture, send it, get a response – covers another 4 billion handsets worldwide 4

5. Where do we find them? Everywhere! Application Stores Online Stores Brick and Mortar Stores Printed Media UPC/EAN Public Transport Wine Bottles Television Shows

6. 2D barcodes offer much more than just a URL ScanLife can launch any mobile action, some of which are completely unique Go to website Lotto/collection Save a contact Multi-action menu Initiate a call Send a tweet Send an SMS OS detection Send an email Custom Menu and more….. ScanLife exclusive 6

7. What does ScanLife do? It reads and generates all standard barcode formats to make a mobile commerce solution instantly universal 2D Codes: EZcodeDatamatrix QR Code 1D Codes: over 15B printed/year 7

8. ScanLife offers centralized Code Management Create, modify, and track codes. Anytime. Campaigns can learn as they go! Access from anywhere. Flexible user rights across unique groups. View analytics any time. 8

9. Mature Market Examples US - MTV and Taco Bell 250,000 scans in one month

10. US - Target Holiday Catalogs Codes linked to product videos, option to buy or save to Wish List. Over 150,000 scans in a 4 week period

11. US - Verizon DROID App Downloads Codes linking to Android apps have seen over 450,000 scans! Best Practice: Integrate codes into different areas

12. Developing Market Examples UK – Mitsubishi i-MiEV car Giveaway 10,500 scans over 5 months

13. Developing Market Examples UK – Marks & Spencer Limited Collection mobile web site 12,290 scans over 3 weeks

14. Developing Market Examples UK – Laterooms.com App download from iTunes 12,920 scans over 9 months

16. Mature technology, software only

17. Serves practically all phones

18. Barcode scanning in the UK is still in its infancy, but will rocket in < 12 months

19. Olympics will be an important trigger

20. Additional access types (IR, AR, NFC) complement barcode infrastructures