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1. How Press Release Distribution Can Set
Your Small Business Apart From
Competitors
One of the most effective and viral brand awareness forms of advertising
is releasing and publishing an effective Press Release. No paid advertising or
paid SEO is as effective as organic publicity. If you have NEWS then why not
share it? And if you create a buzz, you will reach a large audience that can
become potential customers. The days of sit-and-wait public relations advertising
is over. Now you can tap into many social networks and market your business
faster than before. Most people get their news from the Internet and on their
mobile devices. Few people have time to read magazines or newspaper in
today’s fast moving world. Think of the millions of potential customers you are
targeting all over the world through the Internet and an effective Press Release.
A Press Release creates brand awareness, generates leads, and
ultimately may make you a household name. There are many PR service sites
you may submit your news to. Sites like Google, Yahoo and PRNews are some
of many PR sites that will release any noteworthy news immediately. However, I
repeat, the news must be of good content and noteworthy. A weak press
release will not generate any buzz or leads.
A good example of an effective Press Release title that has a decent
chance of getting published is “New children’s clothing company help
underprivileged kids”. So instead of saying “New children’s clothing company
now opens on Main Street” this would not have been newsworthy. Of course, the
company would actually have to help underprivileged kids! This type of Press
Release will set you apart in the business market and get you maximum
exposure. In this competitive economy, press release can be a vital part of your
marketing campaign and help increase sales and revenue.
There are some important strategies to remember when marketing through Press
Release:
1. The product or service you are writing about must be newsworthy. This
will ultimately let your viewers know about you and your business. If the
product is boring, press release will not help promote it. If the news is not
important or relevant, you may also create a negative image about your
business and credibility.
2. The headline is very important. It should include the important aspects of
your press release. It needs to be content that is both smart and attention
grabbing. If you are not savvy with words, consult a professional. They will
do a great job in most instances and you can be sure that the press

2. release is being done correctly. Most importantly, it doesn’t cost much to
hire these services!
3. Use straightforward language that contains all vital information that has
value for the reader without making it too long. No more than 500 words.
4. Include a one way link to your web site. Make sure it leads to the particular
page on your site that you are promoting. Your customers will appreciate
not having to search your site for information.
5. To increase your search engine visibility, use relevant keywords that will
help your customers find you when looking for your products and services.
6. Last but not least, keep in mind that news agencies are always looking for
interesting content to fill up their papers or websites. If the content is
interesting and a newsworthy PR piece, news agencies will love to publish
it.
Taking the time to release newsworthy information about your small business
will set you apart from your competitors.