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Hi! I am Haijing!
I am a experience designer and digital advocate, with
a mind for social systems transformation and a heart
of humanity.
Design
Technology Business goal
Design
Social impact
Technology Business goal
empathy
humanity
sustainable
social good
culture
Design Approach
Industrial design
Interaction design Service design
Transdisciplinary design
participatory design
speculative design
audienceother disciplines
Design Approach
STORIES ON AIR
‘Stories on Air ’ is an adaptable and portable story collection toolkit,
accompanied by an online platform, using this mutual symbiotic relationship to
link NASA’s air pollution data to Harlem’s community members’ stories on air
pollution. It expands upon and reinforces story collection methods for
community-based organizations to support sustainable change by
empowering more citizens to use their voice to make a difference in the
political process.
Stakeholders: NASA, WeAct
Team members: Lauren Atkins, Noa Bartfeld and me
Advisors: Lara Penin, David Young
2016
'Stories on Air' is one of the five winners of Reimagining NYC Competition.
COMMUNITY POLICY MAKERS
OTHER
ORGANIZATIONS
& STAKEHOLDERS
Collaborate and
Support
Bridging
Intervene
Intervene
Educate and
Empower
Educate and Influence
POLICY
Raise awareness
Engagement and intimacy
Empower community
Community tool
has impact
DATA + STORIES
macro micro
COMMUNITY
Understantdable
and support
humanized data
Convincing and
humanized data
Convincing and
Straightforward
Policy, data, stories and community diagram WeAct system diagram
RESEARCH
MAKE
FINALS
Field research
Case studies
TESTDESIGN
HANDBOOK
WHAT IS IN THE BOX
MIX & MATCH
HEADPHONE
HEADPHONE
STICKER
STICKER
HANDBOOK
IPAD MIC POSTER SENSOR
STICKERIPAD MIC POSTER SENSOR
STICKERIPAD MIC
Clinic, pharmacy, apartment building, community center, museum
Street
Home visit
IPAD SENSORMIC POSTER
Shanghai New York City
My Design Journey
INDUSTRIAL DESIGN
A BFA program at The University
of Shanghai For Science and
Technology
TRANSDISCIPLINARY DESIGN
A MFA program at Parsons, service design,
participatory design, design-led research and
speculative design
UX DESIGN
Advertising, field research,
wireframe & prototype and
service design
2010 2017
INTERACTION DESIGN
& FRONTEND DEVELOPING
Wireframes and UI design
Augmentum
2009
CREATIVE FIELDS
E-commerce
Brand Site
Online Campaign
Mobile Application (iOS & Android)
Desktop Application
Big Touchscreen Application
INDUSTRIES
CLIENTS
TOOLS
Makeup & Beauty
Household Appliances
Wine
Food (chocolate & milk powder)
Infant & Mom
Kids
Real Estate
Social Network
Education
Collaborative Platform
Contact Lenses
Insurance
SKILLS
Field Research
Service Design
Participatory Design
Wireframe & Prototype
UI Design
Speculative Design
Industrial Design
Adobe Photoshop Adobe Illustrator Adobe Indesign Axure Sketch Fluid UI UXPin InVision Premiere Microsoft Expression Blend 3dsmax Rhino
ETHNOGRAPHY OF INSURANCE IN ASIA
Bring to life the ways in which people in the Asia region understand and
purchase insurance at different life stages, and explore how insurance needs
can be better addressed and serviced through digital transformation, using a
human-centered approach.
Informants: insurance holders, insurance agents and AXA stakeholders
Markets: Mainland China, Hong Kong and Thailand
Client: AXA Asia
Team: Vera Wang & Maximo (anthropologists), Kayleigh (Planner), Genevieve Roy
(account), Abby & Wanwisa (local moderators), Hank (ux designer), Sissy (visual
designer) and me (UX lead)
2015
Regional digital presence
Diary
Recruitment segmentation
Persona
Customer journey
Tensions and opportunitiesFirst round interview
Indepth interview
Digital ecosystem
CO-CREATION WITH CLIENTS
prototypes
ONLINE RESEARCH
mobile application, education
ENGLISH BITE FOR EDUCATION FIRST
Engish bite is a mobile application that focuses on daily English learning. It
provides short interactions on mobile that teaches English ‘chunks’ (phrases
and collocations) in an entertaining and contextual way. By following the
learning behavior researches, English bite provides both audio and textualized
learning resources, spaced repetition, and short-term and long-term rehearsals
by following leaners’ short-term and long-term memories.
My tasks covered user interviews, focus groups, co-creation, sitemap,
wireframes, prototypes and user testing.
Client: Education First
2014
e-commence webiste and brand site, luxury and beauty
WEBSITE FRAMEWORK FOR
LOREAL LUX BRANDS
Brand and e-commerce website framework for all the sub-brands (Yves Saint
Laurent, Lancôme, Shu uemura, Biotherm…) of L’ORÉAL LUXE in the Chinese
market. This framework is well responsive on different digital devices - mobile
phone, tablet and desktop computer.
I closely worked with L’oreal’s production team, brand team, marketing team
and creative team to better understand clients’ needs related to their business
strategies. A lot of secondary research related to Chinese consumers’ online
behavior is done. The outcomes are clickable prototypes made by Axure and a
research report.
Client: L’oreal Luxury Division & Yves Saint Laurent China
2014
THANK YOU !
http://cargocollective.com/haijingzhang
https://www.linkedin.com/in/haijingzhang/
zhanghaijing06@gmail.com
646-708-6116

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Work samples haijing

  • 1. Hi! I am Haijing! I am a experience designer and digital advocate, with a mind for social systems transformation and a heart of humanity.
  • 2. Design Technology Business goal Design Social impact Technology Business goal empathy humanity sustainable social good culture Design Approach
  • 3. Industrial design Interaction design Service design Transdisciplinary design participatory design speculative design audienceother disciplines Design Approach
  • 4. STORIES ON AIR ‘Stories on Air ’ is an adaptable and portable story collection toolkit, accompanied by an online platform, using this mutual symbiotic relationship to link NASA’s air pollution data to Harlem’s community members’ stories on air pollution. It expands upon and reinforces story collection methods for community-based organizations to support sustainable change by empowering more citizens to use their voice to make a difference in the political process. Stakeholders: NASA, WeAct Team members: Lauren Atkins, Noa Bartfeld and me Advisors: Lara Penin, David Young 2016 'Stories on Air' is one of the five winners of Reimagining NYC Competition.
  • 5. COMMUNITY POLICY MAKERS OTHER ORGANIZATIONS & STAKEHOLDERS Collaborate and Support Bridging Intervene Intervene Educate and Empower Educate and Influence POLICY Raise awareness Engagement and intimacy Empower community Community tool has impact DATA + STORIES macro micro COMMUNITY Understantdable and support humanized data Convincing and humanized data Convincing and Straightforward Policy, data, stories and community diagram WeAct system diagram
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  • 8. HANDBOOK WHAT IS IN THE BOX MIX & MATCH HEADPHONE HEADPHONE STICKER STICKER HANDBOOK IPAD MIC POSTER SENSOR STICKERIPAD MIC POSTER SENSOR STICKERIPAD MIC Clinic, pharmacy, apartment building, community center, museum Street Home visit IPAD SENSORMIC POSTER
  • 9. Shanghai New York City My Design Journey INDUSTRIAL DESIGN A BFA program at The University of Shanghai For Science and Technology TRANSDISCIPLINARY DESIGN A MFA program at Parsons, service design, participatory design, design-led research and speculative design UX DESIGN Advertising, field research, wireframe & prototype and service design 2010 2017 INTERACTION DESIGN & FRONTEND DEVELOPING Wireframes and UI design Augmentum 2009
  • 10. CREATIVE FIELDS E-commerce Brand Site Online Campaign Mobile Application (iOS & Android) Desktop Application Big Touchscreen Application INDUSTRIES CLIENTS TOOLS Makeup & Beauty Household Appliances Wine Food (chocolate & milk powder) Infant & Mom Kids Real Estate Social Network Education Collaborative Platform Contact Lenses Insurance SKILLS Field Research Service Design Participatory Design Wireframe & Prototype UI Design Speculative Design Industrial Design Adobe Photoshop Adobe Illustrator Adobe Indesign Axure Sketch Fluid UI UXPin InVision Premiere Microsoft Expression Blend 3dsmax Rhino
  • 11. ETHNOGRAPHY OF INSURANCE IN ASIA Bring to life the ways in which people in the Asia region understand and purchase insurance at different life stages, and explore how insurance needs can be better addressed and serviced through digital transformation, using a human-centered approach. Informants: insurance holders, insurance agents and AXA stakeholders Markets: Mainland China, Hong Kong and Thailand Client: AXA Asia Team: Vera Wang & Maximo (anthropologists), Kayleigh (Planner), Genevieve Roy (account), Abby & Wanwisa (local moderators), Hank (ux designer), Sissy (visual designer) and me (UX lead) 2015
  • 12. Regional digital presence Diary Recruitment segmentation Persona Customer journey Tensions and opportunitiesFirst round interview Indepth interview Digital ecosystem CO-CREATION WITH CLIENTS prototypes ONLINE RESEARCH
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  • 17. mobile application, education ENGLISH BITE FOR EDUCATION FIRST Engish bite is a mobile application that focuses on daily English learning. It provides short interactions on mobile that teaches English ‘chunks’ (phrases and collocations) in an entertaining and contextual way. By following the learning behavior researches, English bite provides both audio and textualized learning resources, spaced repetition, and short-term and long-term rehearsals by following leaners’ short-term and long-term memories. My tasks covered user interviews, focus groups, co-creation, sitemap, wireframes, prototypes and user testing. Client: Education First 2014
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  • 19. e-commence webiste and brand site, luxury and beauty WEBSITE FRAMEWORK FOR LOREAL LUX BRANDS Brand and e-commerce website framework for all the sub-brands (Yves Saint Laurent, Lancôme, Shu uemura, Biotherm…) of L’ORÉAL LUXE in the Chinese market. This framework is well responsive on different digital devices - mobile phone, tablet and desktop computer. I closely worked with L’oreal’s production team, brand team, marketing team and creative team to better understand clients’ needs related to their business strategies. A lot of secondary research related to Chinese consumers’ online behavior is done. The outcomes are clickable prototypes made by Axure and a research report. Client: L’oreal Luxury Division & Yves Saint Laurent China 2014
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