Mumbai's first online supermarket. Went live on May 2012 Aim-high quality products without wasting time or energy and do not compromise on customer satisfaction. Sells products at cheaper rate Free home delivery - anywhere in Mumbai

1. E-commerce
-Local Banya

2. Group Members
• Jaspreet Sing Virdi
• Swati Srivastava
• Arbinder Kaur
• Niraj Bhagat
• Zil Shah

3. Flow
• Introduction
• Milestone
• Products
• Business Model
• Usability Performance Rank
• Logistics
• Competitors
• How They Are Different
• The Way Ahead
• Payment Gateway
• Delivery Schemes
• Marketing Strategies
• Suggestions

4. INTRODUCTION
• Mumbai's first online supermarket.
• Went live on May 2012
• Aim-high quality products
• Without wasting time or energy and do not
compromise on customer satisfaction.
• Sells products at cheaper rate
• Free home delivery - anywhere in Mumbai

5. MILESTONE
• Over 10000+ registered users.
• Average 600 order per day.
• 70000+ followers on social media
• Local Banya had experienced exponential growth
in 2013 and it’s going stronger in the current year.

7. PRODUCTS

8. Business model
• Mix of warehousing and cash-
and-carry.
• Reduction on start-up's
dependence on capital-intensive
operations
• Enabled it to put in place a
thoroughly efficient supply
chain.
• Unique measures to take
customer convenience to the
next level.

9. Usability performance rank
• Estimated website traffic net worth $44,800 US Dollars -
14 Oct 2014
• Domain Name Localbanya.com
• Google Page Rank 3/10
• Alexa Website Rank #53,772
• Site Rank Movement Rank 4,513
• Daily Revenue $61.37
• Monthly Revenue $1,841
• Daily Page Views 20,457
• Website Backlinks 124
• Last Updated 14 Oct 2014

10. Logistics
• Handle own delivery logistics
• Currently has a fleet of over 20 tempos that
handle all daily deliveries across the city
• As for delivery and dispatch, it has 30-40
delivery boys and 20 vehicles

11. Competitors
Direct
indirect

12. How they are different from
competitors
• Very small inventory
and forge tie-ups with
wholesalers and cash-
and-carry partners
across the city.
• Bargain prices,
spectacular deals and
discounts.
• Customer-service
driving operations
• Suggestions on
products or perishable
food items that are
hard to find.

13. The way ahead
• To be a house hold name
and a clear leader in the
online grocery sector.
• The company that
entrepreneurs across the
country look up to.
• Four more warehouse-
cum-distribution centres
• To expand operations to
other cities

14. Payment gateway
• Cash on delivery
• Debit cards.
• Credit cards.
• All Credit card and Debit card payments on Local Banya are
processed through secure and trusted payment gateways managed
by leading Indian banks.
• Local Banya offers you the highest standards of security
currently available on the internet so as to ensure that your
shopping experience is private, safe and secure.

15. Delivery Scheme
• 30-40 delivery boys
• 20 vehicles that are
outsourced.
• It operates out of only
warehouse in the western
suburb of goregaon, where
dispatch takes place
according to the time slots.
• Delivery to customers takes
place in time slots between
7am and midnight.

16. Where have they spread
• Local banya operates currently in mumbai,
thane and navi mumbai.
• They are also planing to start up in 12 new
cities.

17. Marketing Strategies
• Banya se poocho
- Feedback.
- Recommendation.
- Details of the products.
- Payment details.
- Delivery Schemes.
- Pop up recepies.

18. • Breads, fruits and many other items are bought
on a daily basis. The other items are stored in a
central warehouse.
• Opening up in new cities
• Advertising.
• Mobile app (discount
schemes for new customers)

19. • Tie-up with caterers.
• Customers relationship should be well
managed.
• Discounts during festivals.

20. • More foreign products.
• Barcode scan for hot deals
• Mascot.

21. Suggestions
• Mobile vans