Future of engineering disrupting the future of technology summary
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The document discusses trends in technology and engineering that are driving unprecedented competition and the need for collaboration. It notes that mobile broadband usage and smartphone sales have grown exponentially. It also discusses how companies like WhatsApp and Uber, despite small initial teams, have disrupted entire industries through leveraging data and technology. The document advocates that engineering teams must build a data culture, bet on bold ideas, and connect globally to defend against hyper-competitors and help emerging technologies from India impact the world.
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Future of engineering disrupting the future of technology summary
- 1. Too Fast Too Furious Future of Engineering Pari Natarajan, Hardik Tiwari, Shyam Krishnan
- 2. We have matured to emerge as a strong community that is making a big impact USD 17 Billion Efficiency advantage 260K Direct Jobs 1Million Indirect Jobs 902 MNCs have R&D presence in India USD 26+ Billion Revenue Addition Making a big Impact 229 of G500 R&D spenders have centres in India 48 New MNCs have set up centres in India since 2012
- 3. 3 1 2 Flat World- Data Driven Product Engineering The world has already changed and we need to reinvent ourselves to manage and lead this change Unprecedented Competition Hyper - Collaboration
- 4. Mobile Broadband 2009 2010 2011 2012 2013 2014 2015 2016 Mobile Subscription Smartphone Sales (Units) Loss in SMS revenues $7.5 Billion 2.6 X Delta 2013 2016 Loss in SMS revenues $20 Billion USD 1.5 Trillion worth Telecom Services market has been disrupted by “A Competitor” that didn’t exist a decade ago Telecom Industry has witnessed explosive growth in mobile sector 4.5 BN 8.5 BN 105 MN 345 MN 173 MN 1435 MN
- 5. Mountain View ‘A competitor’ with just a team of 50 engineers has disrupted the telecom industry in less than 4 years 500 MN Started in 2009 982 MN Global Users 2013 2016 50 MN India Users Whatsapp
- 6. Immersion program to understand local needs Platform Driven offline online product connect Using User Data for Product innovation Ford’s Silicon Valley Lab New ford Vehicles are generating 25 GB data per hour Data Collected from 4MN vehicle worldwide 50% reduction in start times 65% reduction in app size 50% reduction in data usage Presence in 40 countries USD 18.2BN Valuation Started in 2009 It is not just Whatsapp, companies are leveraging data and technology levers to build products for the world Ford Motor Company Facebook Uber
- 7. >80% $1.5 Billion >80% >20% >$100 Million >90% >70% $150 Million >90% Revenues outside India Market CapR&D from India Revenues outside India Market CapR&D from India Revenues outside India Market CapR&D from India Key Competitors Key Competitors Key Competitors Major Customers Yamaha Adidas Major Customers Stanford Hospitals and Clinics, U.S. Alfred Hospital, Australia Major Customers NASA Pfizer Louis Vuitton Even some players from Indian ecosystem are driving innovation for the world Inmobi Perfint Druva Google AdMob Apple iAD GE Healthcare Phillips Healthcare EMC Symantec
- 8. The world has already changed and we need to reinvent ourselves to manage and lead this change 3 1 2 Flat World- Data Driven Product Engineering Unprecedented Competition Hyper - Collaboration
- 9. Explosion of creative genius has happened in eras when great minds have worked in same location Renaissance Period Italy Rise of Tech Mafias Detroit 2nd Industrial Revolution 1500 -1700 1880 -1914 Henry Ford William C. Durant Charles Goodyear John S. Newberry Leonardo da Vinci Michelangelo Donatello Raphael Rise of Tech Mafias 1995 – Till date Silicon Valley Larry Page Elon Musk Mark Zuckerberg Steve Jobs
- 10. Tech Mafias Tech Mafias1 Excluding Pharma, O&G and Retail sectors These “Tech Mafias” are growing to behemoth size and are disrupting all technology layers Tech Mafias are expected to compete across industry verticals USD 6.1 TN G100 companies Market Capitalisation share of Tech Mafias among G100 USD1.5TN NEST Blackberry Mobile Auto Home Automation “For Google X, I created a set of rules for our projects that, by design, keep us farther away from Google. For example, we focus on atoms not bits” - Sergey Brin Broadband Construction Nokia Ford Motor Co. Harman Honeywell 3M AT&T Verizon AutoDesk Microsoft Google Project Loon Google Fiber
- 11. T The Young Disruptors2 1995 - 2000 2000 - 2012 2012 - Till Date Dot Com Rage SMAC and beyond Connecting the Hardware Hardware is new Software • Google • Yahoo • eBay • MySpace • Hotmail • Amazon.com • Salesforce • Facebook • Twitter • Cloudera • Whatsapp • Dropbox • Skype • LEAP motion • Tesla Motors • NEST • GoPro • DeepMind • Jawbone
- 12. Satellite Launch Disrupted Industries Spacecraft Open-source 3D printing hardware manufacturer $75 MN Revenue Disrupted Industries Manufactures and launches advanced rockets and spacecraft $1 BN+ Revenue Solid oxide fuel cell manufacturer used for generating power from various fuel sources $1BN Revenue Disrupted Industries Energy Oil and Gas Fuel efficient, clean burning automotive engines $1 BN Revenue Disrupted Industries Automotive Energy Manufacturing Electronics Automotive Start-up ecosystem has moved beyond software start-ups and is competing across industry segments Makerbot Bloom Energy Ecomotors SpaceX
- 13. Chinese technology behemoths are expanding globally and beginning to threaten the global market leaders (1/2) Return of the Silk Route3 4th Largest internet Company 150 MN International customers USD 10 BN Valuation 5000 Sold in 8 min on first launch outside China 1st In PC Sales Global PC Market Share 16.7% 1st TEM provider Global Revenue USD 39 BN Ma Huateng Lei Jun Liu Chuanzhi Ren Zhengfei Tencent Xiaomi Lenovo Huawei
- 14. Chinese technology behemoths are expanding globally and are begin to threaten the global market leaders (2/2) Mobile AutoInternet Made in China Computer Peripherals Telecom Payments 4th Largest internet company $10 BN Valuation 1st Largest TEM provider $ 4 BN Valuation 1st In sales of PCs $150 BN In Mobile transactions Return of the Silk Road3 150 MN International customers 5000 Sold in 8 min In first launch outside China 23% Revenue from global market (2013) 16.7% Global PC Market Share (2013) 39 BN Global Sales (2013) $ 20 BN Valuation Tencent Xiaomi Geely Lenovo Huawei Alipay The Chinese companies are beginning to male global impacts
- 15. The world has already changed and we need to reinvent ourselves to manage and lead this change 3 1 2 Flat World- Data Driven Product Engineering Unprecedented Competition Hyper - Collaboration
- 16. “All Our Patent Are Belong To You” “Technology leadership is not defined by patents, but rather by the ability of a company to attract and motivate the world’s most talented engineers” Tesla Motors
- 17. Shift towards a Collaborative development environment has fuelled innovation (1/2) Crowdsourcing GE Flight Quest 3067 Entries 40% Improvements over the standard industry benchmark Social Platforms for Innovation Safecast A global sensor network for collecting and sharing radiation measurements to empower people with data Enterprise Platforms for collaboration Open Compute Project 38% 24% Higher Efficiency Cost Reduction Harnessing the power of the crowd is essential to disrupting current processes and accelerating the pace of innovation - Steve Liguori, Executive Director of Global Innovation, GE GE + Kaggle
- 18. GE Flight Quest Crowdsourced creation of an algorithm for a flight management system that reduces flight delays 3067 Entries 45% Improvements over the standard industry benchmark Social Platforms for Innovation Crowdsourcing Safecast A global sensor network for collecting and sharing radiation measurements to empower people with data Enterprise Platforms for collaboration Aimed at using Android in automobiles Audi General Motors Honda Hyundai Google An industry-wide initiative to collaborate and create the most energy efficient and economical data centres 38% 24% Higher Efficiency Cost Reduction Shift towards a Collaborative development environment has fuelled innovation (2/2) Nvidia Open Compute Project
- 19. Open Source Innovation has accelerated the product development process and extended the technology reach Internet of Things Electronics OpenPCR Biotechnology 2010 Year of establishment 10x Reduction in price over industry thermocyler Spark.io Arduino Android Mobile Auto TV Linux Server Desktop Mobile Open Minds |Open Source | Open Future 300,000+Collaborators 600K PreSales for Spark core $40 Arduino Boards in Use Average Board Price 10000+
- 20. The deterrents to moving up the value chain no longer hold relevance because of the impact of these trends 3 1 2 Flat World- Data Driven Product Engineering Unprecedented Competition Hyper - Collaboration
- 21. Still to mature local ecosystem Implications of these trends address most of our challenges Lack of proximity to the global market Lack of deep technical capabilities HQ focused engineering organization Hyper- Collaboration Data driven product development Hyper- Competition Hyper- Collaboration Challenges
- 22. 01 02 03 Build a data culture within the product management and engineering teams Put your neck out and bet on big and bold ideas Establish deep connect with the global ecosystem Get the India centre on a journey to become an engineering hub Create significant revenue and business impact to the organization Defend against hyper-competitors Melting pot for global best-in-class talent What we need to do What we will achieve We need to realign our strategies to script a new chapter in India’s R&D leadership story…..
- 23. Maybe we will witness some of the future technology innovations emerging from India Brain Sensors to control physical objects Growing synthetic human organs in the lab Ingest Pills to learn new languages Print your own Clothes Hyperloop for public transport
- 24. “The moment you doubt whether you can fly, you cease for ever to be able to do it” - J.M Barrie, Peter Pan
- 25. thankyou Bangalore Office: 69 "Prathiba Complex", 4th 'A' Cross Koramangala Ind. Layout, Koramangala 5th Block, Bangalore-560 095. Phone: +91-80-41127925/6 California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716- 8432 Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon-122002, Phone: +91 124 4420100 Texas Office 21, Waterway Ave, Suite 300, The Woodlands TX 77380 USA . Phone +1-281- 362-2773 /ZinnovConfluence
Notes de l'éditeur
- “The moment you doubt whether you can fly, you cease for ever to be able to do it.” ― J.M. Barrie, Peter Pan “Anyone who lives within their means suffers from a lack of imagination.” ― Oscar Wilde