2. Zinnov LLC
Talent Outlook 2013 – Key Findings Of
Zinnov’s Survey
January 2013
No Part of this report may be quoted, circulated or reproduced for distribution without prior written approval from Zinnov.
3. HR and Technology Professionals from global Hi-Tech companies participated in the
survey conducted by Zinnov
Organization Profile By Verticals Organization Profile By Global Headcount
3%
13%
Semiconductors 29% 0-100
20%
Software 101-1000
29%
1001-10,000
Telecom & Networking 63%
17%
More than 10,000
Storage 9%
Internet 6% Organization Profile By Revenue (Million USD)
Others 11%
0-500
Respondent Profile By Roles 29% 35% 501-1000
1001-5000
HR-Generalists 40% 21% 15%
5001 and above
HR- Business Partner 21%
HR- Compensation 12% Organization Profile By Headquarter Location
Engineering 7%
5% 5% Japan
Operations 7% 5% 5%
Ireland
Consulting 5% 5% France
HR- Talent Acquisition 5%
UK
Product Management 2%
75% USA
Program Manager 2%
Singapore
Total number of organizations participating in the survey = 40
Source : Zinnov Talent Neuron Location and Skills Survey Q42012 3
4. Key themes that emerged from the survey
• Organizations are • Marginal growth in
looking to expand/grow
2013 Is Going Growth In Low Cost China & India primarily
within US To Be The Countries Led By China due to cost and access
• Focus on Tier 2 Year Of Skill & India Is Expected To to talent
locations in the US is • Operations in China is
expected to increase in
And Talent Remain Constant not on the priority list
2013 Reconciliation for most companies
• Hiring for undertaking
innovation related
activities will be
primarily in the US
1 2
4 3
• In 2013, there will be Skills Are • Organizations believe
an increased focus on that 25% of their
HR Analytics, Skill Set Evolving And current talent will
Assessment and New Age Skills become redundant in
Training The Role Of HR In That Did Not next 3- 5 years
• Niche Skills Hiring is a Organizations Will • User Experience,
key challenge for most Exist A Decade Analytics and Mobility
organizations Become More Back Are In are the top skills that
Strategic Demand companies require in
the near future
Total number of organizations participating in the survey = 40
Source : Zinnov Talent Neuron Location and Skills Survey Q42012 4
5. 1
Silicon Valley & other US Cities will be the primary innovation hubs for a majority of the
companies followed by India and EMEA
What percentage of your company’s innovation 70% of the organizations indicated that Silicon Valley
will come from the following regions in 2013? will be their center of innovation in 2013
Silicon Valley 71%
1% Silicon Valley
Other USA cities Other USA cities 50%
8% 5%
8% 36% India India 43%
EMEA
10% EMEA 36%
China
Latin America China 30%
15%
18% APAC Latim America 26%
Africa
APAC 21%
Over 54% of Innovation from Africa 7%
US
• In the coming years, Seattle, Maryland, Dallas, Boston are expected to emerge as innovation
hubs
• India is expected to account for only 15 percent of the innovation/ innovation related activities
• Brazil, Argentina, Costa Rica and Chile are expected to be the top innovation locations in the Latin
America region
Note: * An organization can expect innovation across multiple regions, hence total proportions is more than 100%
Source : Zinnov Talent Neuron Location and Skills Survey Q42012
5
6. 2
About 75% of the companies indicated that they plan to increase their headcount
across centers located in the US; outside of the US, India and Africa are the preferred
locations
By what percentage do you expect to increase
headcount in the following regions in 2013? • Companies continue to focus on growth in
Silicon Valley -
• 80 percent of the respondents
Silicon Valley 30% indicated that their organization’s
headcount is expected to increase
Other USA cities 18% the most in Silicon Valley compared
to other locations
India 13%
• 70 percent of the respondents expect their
Latin America organization’s headcount to increase in
9%
other US Cities
Africa 5%
• The number of organizations with centers
in Africa and Latin America is less.
EMEA 5% However, the expected increase in the
headcount in these geographies is higher
APAC 4% compared to China and APAC region
China 4% • China is the least preferred location for
talent growth
0% 20% 40%
Total number of organizations participating in the survey = 40
Source : Zinnov Talent Neuron Location and Skills Survey Q42012 6
7. 3
In the next 3-4 years, 40% of the organizations believe that about 1/4th of their current
skill inventory will become redundant
Organizations future talent requirement to be different from current requirement
What percentage of your future skills will differ
from your current skills?
Organizations Expecting a
Skill Set Change in the 0-25% 18
Future 47%
Expected Change in Skill-Set Requirement
53%
Organizations Unsure of
Skill-Set Requirement in
the Future Not Sure 11
• Most organizations expect the
key skill sets to differ by 25% in 50-75% 5
near the future
Number of
• Training, Focused Hiring, Organizations
Workforce Planning, Skill-Set 25-50% 4
Measurement, Performance
Monitoring are some of the
areas that need to be
strengthened within 75-100% 2
organizations in order to prepare
for changing skill-set
requirement
Total number of organizations participating in the survey = 40
Source : Zinnov Talent Neuron Location and Skills Survey Q42012
7
8. 3
Engineering, Analytics, Mobility and Cloud are the top skills that companies require in
the near future. In addition, companies are also emphasizing on developing soft skills
Skill Set 8 to 10 Years ago 2013
User Experience Design N
o
n
E
Data Scientists x
I
Mobile Application s
Development t
e
n
Cloud Computing t
Organizations believe that understanding skillbase/inventory
Legend
of their talent is the key to the future
Extremely Very
Low High
Note: Analytics includes Big Data, Predictive Modeling, HR Analytics
Source : Zinnov Talent Neuron Location and Skills Survey Q42012, Zinnov Talent Neuron Database
8
9. 3
Engineering, Analytics, Mobility and Cloud are the top skills that companies require in
the near future. In addition, companies are also emphasizing on developing soft skills
What will be the top 3 required skills in the near future for your organization?
60%
Percentage of Companies
50%
40%
40%
32%
20% 24%
20%
17%
7%
0%
Platform Engineering Analytics Mobility Cloud Computing Migration to New Desktop/Server Others Skills
Technologies Technologies virtualization
• Attracting and retaining PhD holders in areas such as hardware design, statistics, automation is a key
challenge for organizations
• In the near future, organizations are expected to increase their focus on soft skill development across levels
and functions. These skill sets include Leadership Development, Coordination, Communication, Customer
Services, etc.
• About 24 percent of the companies indicated that Migration to New Technologies and Desktop/Server
Virtualization are the key skills required in the near future
Note: Analytics includes Big Data, Predictive Modeling, HR Analytics
Source : Zinnov Talent Neuron Location and Skills Survey Q42012, Zinnov Talent Neuron Database
9
10. 4
The survey indicates that hiring people with Niche Skills, Skill Set Assessment and HR
Analytics will be the key focus areas for HR Departments in 2013
Key Focus Areas for HR Departments in 2013
• Hiring for niche skills and skill set
assessment continue to remain the
Niche Skill Hiring 50%
key challenges for most organizations
Skill Set Assessment~ 21% • Over 50% of the organizations lack
dedicated statistical or data analytics
teams across HR departments.
Percentage of Respondents
Training 21%
• Dedicated statistical teams within HR
HR Analytics
departments can help in reducing
20%
various challenges across Skill-Set
Assessment, Large Volume Data
Talent Retention 19% Analysis and Workforce Planning
• Over 50% of the organizations lack
Workforce Planning* 14% dedicated or shared teams that can
undertake research on existing and
High Volume Staffing 14% potential future locations for the
company
*Workforce Planning: Understanding staffing trends, resource allocation, forecasting etc, ~Skill-Set Assessment: Performance assessment, productivity
measurement Source : Zinnov Talent Neuron Location and Skills Survey Q42012 10
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