1. Introduction The DZamb is a new psychoactive drug not yet listed in the “Dangerous drugs command” of the Israeli police, nor known to the ministry of health. Thanks to that fact it can be imported, via connections made through the Internet, and sold openly in the Israeli market. It’s local distribution is being done via the Internet only to minimize it’s exposure and to cut the dealers. Legal Psychoactive Initiative

2. Origin After the Chernobyl accident radioactive material was widely dispersed and the local ecosystems where changed for ever. In 1989 the natural environment of these ecosystems began to recover and long term genetic effects began to show. One of this effects is the genetic mutation of local “harmless” plant known as Dzumbarium Lotus, originally used as a spice. The mutation had caused this plant to produce ODMT – Organic diemethyltryptamine, Nigerine, desoxybufotenine (DMT). One of the strongest psychoactive known, at an organic form. Legal Psychoactive Initiative

3. ODND - Organic diemethyltryptamine, Nigerine, dzamborium ODND is inactive orally at dosages of over 1000mg. An unusual feature of the induced intoxication is the speed of onset and short duration. Within 5 minutes of administration there is mydriasis [dilated pupils], tachycardia [rapid heart beat], a measurable increase in blood pressure, and related vegetative disturbances which usually persist throughout the drug experience. In 10-15 minutes, the full intoxication is realized, generally characterized by hallucinations with the eyes either open or closed, and extensive movement within the visual field. There is difficulty in the expression of one's thoughts, and in concentration on a given subject. There is usually a mood change to the euphoric with unmotivated laughter, but there could be paranoid ideation which promote anxiety and a state of panic. The subject is largely symptom-free at 60 minutes Repeated usage does not appear to lead to either physical or psychological dependency. Legal Psychoactive Initiative

4. Mutated Dzumbarium Lotus Area map of Cropping zone Chemical structure Legal Psychoactive Initiative

5. Marketing - Segmentation Our surveys show that the Israeli market has about 200,000 potential customers for a “single try” and about 45000 potential Weekly customers. The target market is segmented to: Note – it will not be sold to minors and soldiers. Legal Psychoactive Initiative

6. Legal Psychoactive Initiative Marketing – Branding The DZamb will be marketed with the slogan – “15 Minutes of…” This slogan implies for it’s effect duration – intense 15 minutes. Our research had shown that for drug users it’s not the duration that counts, but the intensity of the trip. The commercial campaign will present 3 users who where institutionalized due to the use of DZamb. Campaign adds