1. NME Classified Media Information
The NME is the longest published
and most respected music weekly
in the world. Every week it gives its
Alex Wright
readers the most exciting, most
Live & Classified Ad Manager
T: 0203 148 2571
authoritative coverage of the very
F: 0203 148 8159
alexandra_wright@ipcmedia.com
best in contemporary music. The
Stephen Jobling award-winning www.nme.com,
Team Leader
T: 0203 148 2558 launched in 1996, has grown to be
F: 0203 148 8159
stephen_jobling@ipcmedia.com the biggest commercial music
Sophia Salhotra
Copy/Production
news site in Europe.
T: 0203 148 2511
F: 0203 148 8159
sophia_salhotra@ipcmedia.com
IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU

2. Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
For more information please contact:
Tom MacDougall T: 0203 148 2557
E: tom_macdougall@ipcmedia.com Classified
Classified Rate Card and
NME Readers are entertainment enthusiasts! Technical Data
• 80% of NME readers feel that music is an important
part of their lives Classified Rates 2008 (Colour)
Full Page £ 3,920
• 79% of NME readers like to listen to new bands Half Page £ 1,960
• 63% specially choose to listen to indie/guitar bands Quarter Page (4 columns) £ 1,120
• 49% specially choose to listen to live bands in studio Quarter Page (3 columns) £ 845
SCC rate £ 28.00
• 52% are interested in taking a musical (Minimum of 3 cm X 1 column box)
course/qualification
• 36% are thinking of buying a musical instrument in the New & Unsigned
Full Page £ 950 220 mm X 140 mm
next year Half Page £ 500 101 mm X 140 mm
Quarter page £ 275 101 mm X 75 mm
NME readers are techno savvy Sixth page £ 175 60 mm X 75 mm
Twelfth page £ 95 30 mm X 75 mm
• 72% have a broadband Internet connection at home
Free colour is offered on all adverts
• 67% have bought something online in the last 12
months Discounts
4 weeks 5%
• 59% agree they like to keep up with the latest
12 weeks 7.5 %
technologies 26 weeks 12.5 %
52 weeks 25 %
More about the reader Bookings do not have to be consecutive to qualify
• 34% are working full time, 18% are working part time Column Widths
and 26% are full time students 1 column 29.5 mm
• 62% read at least 3 out of 4 issues 2 columns 62 mm
3 columns 94.5 mm
• Almost half (49%) have been reading NME for at least 4 columns 127 mm
3 years 5 columns 159.5 mm
• 84% think the magazine gives them what they want 6 columns 192 mm
7columns 224.5 mm
spending an average of 46 minutes reading each
issue Page Trim 315 mm (d) X 249 mm (w)
Page Bleed 321 mm (d) X 255 mm (w)
Page Type 283 mm (d) X 225 mm (w)
All rates are exclusive of VAT
IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU Rates subject to change

3. For more information please contact:
Olatz de Solaeche T: 0203 148 2634
E: olatz_de_solaeche@ipcmedia.com Live
Live Rate Card and Technical
NME readers love festivals/concerts Data
• 77% of NME readers have been to at least one
pop/rock concert in 2007 Classified Rates 2008 (Colour)
Full Page £ 4,635
• 80% of NME readers feel that music is an important Half Page £ 2,575
part of their lives Quarter Page £ 1,416
• 79% of NME readers like to listen to new bands Eighth Page (horizontal) £ 772
Sixteenth Page (horizontal) £ 418
The flourishing music scene Discounts available for spot and mono.
• 67% will be attending a festival this year
• Average expenditure on-site: £ 402 Dimensions
Full Page 283 mm X 225 mm
• Average expenditure off-site: £ 368 Half Page (h) 140 mm X 225 mm
• Live music market estimated at £743 million in 2007 Half Page (v) 283 mm X 111 mm
(up 8% y-o-y) Quarter Page 140 mm X 111 mm
Eighth Page (hl) 68 mm X 111 mm
Sixteenth Page (h) 32 mm X 111 mm
NME readers love the atmosphere of live events All rates are exclusive of VAT
• Over half of adults agree that you ‘can’t beat the Rates subject to change
atmosphere of a live performance’ and 41% believe Digital Delivery
a live performance is more exciting and entertaining Recommended File Types
• Quark Documents with all necessary images and
than watching it on TV fonts etc
• 70% of gig-goers went for the atmosphere as much • EPS with all necessary files e.g. Images, fonts etc
(Unless embedded)
as the music • Tiffs
All images must be supplied as Tiffs in CMYK colours at
• 55% of gig-goers went after buying recorded music 300 dpi and at a size specifically for use in the
of the artist relevant magazine (postscript fonts only). The client
will be held responsible for all other resolution and
• 54% of gig-goers went because of the location formats.
• 53% of gig-goers went because the had a positive IPC Media Ltd has a 2mb limit on any attached
information to external incoming E-Mail
past experience ISDN or Prodmail file names should be sent as follows:
Ad number-magazine-issue-date e.g. 12345-nme-
29sep
ISDN No. 020 7261 0234 or 020 7928 6949
Any material supplied outside of these
recommendations cannot be guaranteed to appear
IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU correctly

4. For more information please contact:
Stephen Jobling T: 0203 148 2558
E: stephen_jobling@ipcmedia.com NME.com
Online Media Key Facts
Banner £10 cpm 468 X 60, 30k Page Impressions per Month 21,983,377
Leader £12 cpm 728 X 90, 30k (Total number of pages viewed per month)
Sky £12 cpm 120 X 600, 30k
MPU £12 cpm 300 X 250, 30k Unique Users per Month 3,326,979
(Number of individual people who visit a
Banner e-Newsletter £750 550 X 150, 30k 4 frames website)
All must be provided with click through URL Visits per Month 5,223,502
(Total number of times anyone visited a
NME readers are techno savvy website)
• 93% own a computer
• 96% have access to the internet Weekly Newsletter sent to 33,000
(Every Tuesday)
• 72% have a broadband Internet connection at home
• 67% have bought something online in the last 12 months Rate per Month £ 750
• 56% visit NME.com every day/every few days
Benefits of advertising Online
• Targeted & measurable
• Reaches a global audience
• Speed of response (point of sale)
• Cost effective
• Drives traffic to advertisers site
• Quality of ad
• Speed of turning around ad
• Ease of advertising with IPC
• Extension of strong existing brands and
communities
• Perfect pairing with magazines
• Control of ad/site content within
classified department
IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU

5. For more information please contact:
Alex Wright T: 0203 148 2571
E: Alexandra_wright@ipcmedia.com NME Radio
Key Facts
Duration Impacts (000) Reach (000) OTH Copy Cost
• NME Radio will deliver all that has made
the brand so successful in audio form
30 sec £854
• 24/7 Presenter led station featuring Live
1 week 683 228 3.0
Sessions, up to the minute Music News,
20 sec £683
Gig Guides and much more
• Target Market: Men 15-24
30 sec £1,708
2 weeks 1366 326 4.2
20 sec £1,366
Benefits of advertising on Radio
30 sec £3,416
4 weeks 2732 437 6.3 • Cost effective
20 sec £2,732 • Reaches people at relevant times and
places
• Offers a listen again service available
Impacts Reach online
Duration OTH Copy Cost
(000) (000) • Has a “multiplier effect” on other media
• Drives response, especially online
30 sec £523 • Speed of getting campaigns to air
2 day
418 139 3.0 (within 24 hours) with a swift ad
campaign
20 sec £418 production
• Can offer a high level of integration
• Ease of advertising with IPC
Impacts • Extension of strong existing brands and
Duration Reach (000) OTH Copy Cost
(000) communities
30 sec £13,422
13 weeks 10738 648 16.8
20 sec £10,739
NME Radio Audience Projections
30 sec £24,696
Year Reach Hours (000’s)
26 weeks 21475 771 27.9
20 sec £19,755
Sources: 1 295,000 1,180
ABC July-Dec 07 / NRS Jan-Dec 07
30 sec £42,955 2 396,000
Mintel – Live Entertainment 2007 1,758
52 weeks 42951 896 48.0 Mintel – Music Festivals and Concerts 2006
20 sec £34,361 NME Music Enthusiasts Survey 08 / NME Reader Survey 07
Page impressions, unique users and visits/month based
IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU on Omniture figures May 08