Silicon Flatirons is pleased to host Rally Software Chief Technology Officer, Zach Nies, for a Crash Course about some of the surprising science behind building successful startups. Even though building a startup is hard work with high failure risk, entrepreneurs Steve Blank and Eric Ries have popularized practices that can increase the odds of success. Following the Customer Development or Lean Startup practices will show you what to do. This talk will give you an understanding of why these techniques work, which will allow you to better apply them to your startup or scale them into your enterprise. The event will focus on high growth business based on the deep experience of a CTO from one of the Front Range's leading companies. Entrepreneurs are by nature execution-oriented and you will walk away from the talk with concrete, actionable ideas that will help you make better decisions tomorrow. The subject matter should be relevant to both entrepreneurs creating new companies and entrepreneurs reinventing existing enterprises.
34. 14 minutes in pairs,
7 minutes interviews
of each person:
35. You have created a computer game of
entrepreneurship. You believe you can
combine this game with some
educational material and profiles of
successful entrepreneurs to make an
excellent teaching tool for
entrepreneurship. Your inspiration for
the product came from several reports
in the newspapers and magazines about
increasing demand for
entrepreneurship education.
36. What information would you seek
about potential customers and
competitors?
List questions you would want
answered.
How will you find out this
information - what kind of market
research would you do?
40. Who would first figure out your
passion for the idea, what you
know about the market, and
who you know? Then talk to a
few people to see if you can
sell a prototype?
97. Plausible Probable
Complex Complicated
Cause & Effect is
obvious to all and is
repeatable
Chaotic Simple
Unordered Ordered
98. Plausible Probable
Complex Complicated
Cause & Effect is not
obvious and requires
analysis or expertise
Chaotic Simple
Unordered Ordered
99. Plausible Probable
Complex Complicated
Cause & Effect is only
coherent in
retrospect, and not
repeatable
Chaotic Simple
Unordered Ordered
100. Plausible Probable
Complex Complicated
Cause & Effect not
perceivable
Chaotic Simple
Unordered Ordered
101. The Cynefin Framework
Complex Complicated
Cause & Effect is only Cause & Effect is not
coherent in obvious and requires
retrospect, and not analysis or expertise
repeatable
Disorder
Cause & Effect is
Cause & Effect not obvious to all and is
perceivable repeatable
Chaotic Simple
Unordered Ordered
103. Music Industry in 2000 - Napster
Complex Complicated
Independent Managing a large tour
musicians self
publishing online
Disorder
Managing a NIN tour
Major label online
distribution CD distribution
Chaotic Simple
Unordered Ordered
114. Complex Domain
Probe, Sense, Respond
Cause & Effect is only Frequent experiments
apparent in Pattern matching
retrospect, and not Exploring hunches
repeatable
15 – 30 people
128. You have created a computer game of
entrepreneurship. You believe you can
combine this game with some
educational material and profiles of
successful entrepreneurs to make an
excellent teaching tool for
entrepreneurship. Your inspiration for
the product came from several reports
in the newspapers and magazines about
increasing demand for
entrepreneurship education.
129. 1. Who could be your potential customers for
this product?
2. Who could be your potential competitors for
this product?
3. What information would you seek about
potential customers and competitors - list
questions you would want answered.
4. How will you find out this information - what
kind of market research would you do?
5. What do you think are the growth
possibilities for this company?