Omni-channel marketing will become the new paradigm in 2014, with companies developing transmedia campaigns across multiple channels mapped to how consumers consume branded content when making decisions. This new approach to campaign development promises to improve returns on investment for communications and marketing efforts.

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6 DIGITAL’S NEW
NORMAL:
2014 DIGITAL TREND # 6
OMNI-CHANNEL
The new year will witness omni-channel, transmedia campaigns as
the new paradigm in how communications and marketing works.
Importantly, multi-channel campaigns will be mapped against how
consumers consume branded content to make decisions and form
opinions around brand consideration, advocacy and purchase.
This new process for campaign development will be a triumph for
communications and marketing ROI.