This document proposes an energy autonomy product called HybridSTROM that allows customers to build electricity production capacity starting at 1 EUR per month. It analyzes the product's value for customers in reducing annual energy costs and generating returns from capacity build up over 10-15 years. Projections estimate that with 70,000 customers by 2023, the company could generate over 1.3 million in revenue and accumulate over 300 thousand in leveraged capacity investments while maintaining cashflow and earnings growth. The ask is for a 1 million EUR seed round to fund customer acquisition and core team growth with the goal of hitting Series A milestones in Q4 2019.
10. CUSTOMER ACQUISITION
Target customers
Private households
in mass market.
Selling points
•simplicity & convenience
•high value, low cost
•affordable / low risk
Channels
•traditional / reseller
•brand building to support
direct sales
Costs drivers
Gaining awareness.
Aggressive pricing.
11. BARRIERS TO ENTRY & EXIT
Apex Advantages
• More value for money.
• Extremely flexible and
affordable capacity
subscription model.
• Long term customer
lock-in (last utility).
• Insane operational
efficiency.
13. Stefan Thon
• Product focus
• previous Intel, Sunride
Manuel Utz
• Energy management focus
• previous Fresenius
Thorsten Zörner
• Technology focus
• previous IBM, HP, Dassault
TEAM
14. THE ASK
1 M seed round.
Expected spend in customer acquisition
and building out core team.
Seed invest will enable Hybridstrom to
hit milestones for a Series A in Q4 2019.