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ARTD 6051 Marketing research proposal for expanding AVEDA sustainable business ,[object Object],[object Object],[object Object],[object Object],University of Southampton MA Design: Advertising Design
[object Object],[object Object],[object Object],1. Green/Organic market is on positive trend thought it the growth decrease(Marketing Daily) 2. Greenmarket related to vast retails which imply a big market.( Grant J ) “ Long term” refer s to 1. Brand purpose: material is nature is sustainable 2. Brand strategy: sustainable business ,[object Object],[object Object],Figure1:Organic product sales growth down Source: New York Times Figure 4: Sustainable development Source:AVEDA Figure 3: Green market Source: Environment Leader
Join in the LOHAS( Life Of Healthy And Sustainable ) market, target LOHAS consumer, advocate LOHAS lifestyle when serve customer ,[object Object],[object Object],[object Object],[object Object],Figure 3: Eco-labels impact Source: Environment Leader ,[object Object],[object Object],Figure 4: AVEDA Salon Source: AVEDA
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[object Object],[object Object],2. Understanding the LOHAS Market Report 3. 2007 Organic Consumer Trends Report M arketplace changes across organic. Opportunity analysis, new product development. Sales channels (natural/healthy retail, department stores, boutiques, spas, multi level marketers, beauty supply discounters ,specialty personal care stores), especial focus on U.S market. Compet it ors , communications development, and overall strategic planning Source:Nutrition Business Journal Source:Natural marketing institute Source:Natural marketing institute
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2 . J ournal : Business Strategy and Environment Title:The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing “ living product metaphor as a tool for change we explore the potential for a reorientation towards organizational-environmental configurations” imply the business opportunity in green market. ,[object Object],Strategic Decision Source: Emerald Business Strategy and Environment Source: Emerald ,[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baker, M.J Business and Management Research: How to complete your research project successfully, Westburt Publishers Ltd, Glasgow, Scotland LOHAS MEANS BUSINESS , Greenmoneyjournal, Publisher & Managing EditorCliff FeigenbaumEditor Grant J, Green marketing, Strategic Direction , 2008 Volume: 24 Issue: 6 P25 - 27 ISSN: 0258-0543 DOI: 10.1108/0258054081086804 Emerald Group Publishing Limited Ryle,S, Dowry of earthly harmony: Reputations: The head of Aveda has made a mint out of his greener-than thou-approach. .The Guardian(London, England (Nov 22,1997) 24 Newspaper datebase, Gale University of Southampton 15 Jan.2003. LOHAS Consumers Drive Charitable Donations, Environmental Leader, 12-29-2008 Martin, A ,Business: Budgets Squeezed, Some Families Bypass Organics, New York Times, 10-31-2008 Mitchell1, K. I, Michael, S , The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing , Department of Marketing, Strathclyde Business School, Glasgow, UK

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Research Proposal Ppt for aveda

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  • 11. Baker, M.J Business and Management Research: How to complete your research project successfully, Westburt Publishers Ltd, Glasgow, Scotland LOHAS MEANS BUSINESS , Greenmoneyjournal, Publisher & Managing EditorCliff FeigenbaumEditor Grant J, Green marketing, Strategic Direction , 2008 Volume: 24 Issue: 6 P25 - 27 ISSN: 0258-0543 DOI: 10.1108/0258054081086804 Emerald Group Publishing Limited Ryle,S, Dowry of earthly harmony: Reputations: The head of Aveda has made a mint out of his greener-than thou-approach. .The Guardian(London, England (Nov 22,1997) 24 Newspaper datebase, Gale University of Southampton 15 Jan.2003. LOHAS Consumers Drive Charitable Donations, Environmental Leader, 12-29-2008 Martin, A ,Business: Budgets Squeezed, Some Families Bypass Organics, New York Times, 10-31-2008 Mitchell1, K. I, Michael, S , The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing , Department of Marketing, Strathclyde Business School, Glasgow, UK