The document discusses #InboundCommerce, which is an initiative that combines e-commerce and inbound marketing. It aims to attract the right visitors through rich design and data-driven online strategies, nurture them into prospects, and convert them into loyal customers. #InboundCommerce utilizes inbound marketing techniques across web, mobile, and tablet to deeply connect with consumers who now live via smartphones and tablets. It can boost search, social, email, and display conversions for an online store through an intelligent inbound marketing engine.