Content is King 2010

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Hello. This presentation was given at the Content is king Conference in Dublin on the 16th of November. Title of the talk: Staying in tune with customer sentiment: which social media communities are most important for your brand?” Enjoy.

Business Technologie

STEP 1:
START
LISTENING
FREE TOOLS:
WWW.GOOGLE.COM/ALERTS
WWW.ADDICTOMATIC.COM
WWW.WHOSTALKIN.COM

STEP 2:
FIND THE RIGHT
CONVERSATIONS
FREE TOOLS:
WWW.FACEBOOK.COM
WWW.IRISHBLOGS.IE
WWW.GEOCHIRP.COM
WWW.BOARDS.IE

STEP 3:
MEASURE
SENTIMENT
FREE TOOLS:
WWW.SOCIALMENTION.COM
WWW.TWITRRATR.COM
WWW.GOOGLE.COM/ANALYTICS
BOIUlster Bank

STEP 3:
MEASURE
SENTIMENT
FREE TOOLS:
WWW.SOCIALMENTION.COM
WWW.TWITRRATR.COM
WWW.GOOGLE.COM/ANALYTICS

STEP 4:
ASK &
RESPOND
FREE TOOLS:
WWW.SURVEYPIRATE.COM
WWW.POLLDADDY.COM

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