Workshop on "Product & MVP for startups" by Zornitsa Tomova @Start It Smart Pre-accelerator on 19 September 2014. Main topics: - The Build-Measure-Learn cycle - Defining your MVP - Wireframing your MVP - Building your MVP: Agile product development - Getting initial traction

1. YOUR PRODUCT
START IT SMART PRE-ACCELERATOR
BEGINS
@ZORNITSATOMOVA

2. @ZORNITSATOMOVA
ZENQ, 42 IDEAS, START IT SMART, USETOGETHER, OUISHARE

3. ARE U JEALOUS?
Source: TechCrunch: "How to cope with your insane jealousy of the WhatsApp deal"

4. BUILDING A PRODUCT IS...

5. MINIMUM VIABLE PRODUCT
@ericries
"version of a new product which allows a team to collect
the maximum amount of validated learning about
customers with the least effort.”

6. MINIMUM VIABLE PRODUCT
'They will come'

7. MINIMUM LOVEABLE PRODUCT
'They will stay'

8. MINIMUM BUYABLE PRODUCT
'You will stay. In business.'

9. OUR GOAL TODAY
FIND THIS

10. AGENDA
1. The Build-Measure-Learn
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

11. It's not about the tools and the methods.
It's not about your idea either.
IT'S ABOUT YOU!
1...2...3

12. IT'S ABOUT YOU!
1. Your daily MANTRA
"You are an amazing person. You can do
anything. And I love you."

13. PITCH!

14. AGENDA
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

16. THE BML CYCLE

17. THE BML CYCLE
ADJUST CONSTANTLY
KNOW WHERE U R GOING

18. SOME EXAMPLES

19. ZENQ: IDEA TO MVP

20. PUTTING IT ON PAPER

21. EXPERIMENT
INTEREST? BEHAVIOR? CONCEPT?

23. JUST DO IT!

24. MEASURE&LEARN

25. PUTTING IT ON PAPER AGAIN

27. OUR SW MVP: VIDEO
2 DAYS!

28. AVAI LABLE FOR IOS AND ANDROID @HTTP://ZENQ.CO

29. IT'S ABOUT YOU!
2. Your daily CHALLENGE
Walk barefoot outside. Take off your clothes.
Go swim with the ducks. Sit on the road. Sing
to people in the streets. Climb a tree. Hitch a
ride to get kebabcheta from Bucharest...

30. AGENDA
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

33. USER STORI ES
I am sitting with Niki in Starbucks. I take a photo of her. I get
notification 'do you want to save this photo also on Niki's
phone?' I say yes. The photo is saved to her phone. Until we
are together, every photo I take is also saved on her phone
without me having to do anything about it.
1 5 MINS

34. MINIMUM VIABLE PRODUCT
@ericries
"version of a new product which allows a team to collect
the maximum amount of validated learning about
customers with the least effort.”

35. 3 QUESTIONS
1 . W HAT WE WANT TO TEST?
2 . HOW TO DO IT?
3 . WHAT WE MEASURE?
1 0 MINS

36. AGENDA
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

37. WIREFRAMES ARE THIS

38. BUT YOU NEED ONLY THIS

39. 2 0 MINS

40. AGENDA
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

41. WATERFALL

42. AGILE
USER STORIES
SPRINTS
SCRUM

43. USER STORIES
FOR EACH FEATURE:
A S A . . .
I W I L L B E A B L E T O . . .
SO THAT I C A N . . .

44. EXAMPLE ZENQ
1) Facebook integration: As a user, I want to be able to browse through
my facebook friends so that I can thank those that deserve it.
2) Notifications: As a receiver, I want to be able to know when somebody
thanked me so that I can thank them as well.
3) Endorsements: As a user, I want to be able to thank (endorse) people
for specific qualities that they have so that I can appreciate each person in
a unique way.
4) Search profiles: As a user, I want to be able to search and see the
impact of my zenqs on the profiles of people I zenq’d, so that I know this
brings some meaning actually.
5) Personal profile: As a user, I want to be able to see my profile and the
qualities which I have been zenq’d for so that I can know what my friends
appreciate most about me

45. SPRINTS: 1 WEEK EACH
TRELLO IS GOLD

46. SPRINTS: 1 WEEK EACH

47. SPRINTS: 1 WEEK EACH

48. DAILY SCRUM
1. WHAT I DID YESTERDAY ?
2. WHAT PROBLEMS I HAVE
3. WHAT I WANT TO DO TODAY?

49. IT'S ABOUT YOU!
3. Your daily DREAM
1. Exact amount of $
2. What u give in return?
3. Definite date
4. Plan. Begin now.
5. Write it clear
6. Read once daily

50. AGENDA
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

51. WTF IS TRACTION?
A SIGN THAT YOUR COMPANY IS TAKING OFF, AKA GROWTH

52. 19 TRACTION
CHANNELS
• Too many startups focus
on same channels
• You never know which is
best for you until you test
• Best for you changes in
time
• Always be moving the
needle!
FOUND ON GROWTHHACKERS.COM

53. 1. Viral Marketing
2. Public Relations
3. Unconventional PR
4. Search Engine Marketing (SEM)
5. Social & Display Ads
6. Offline Ads
7. Search Engine Optimization (SEO)
8. Content Marketing
9. Email marketing
10.Engineering As Marketing
11.Targetting Blogs
12.Business Development (BD)
13.Sales
14.Affiliate Programs
15.Existing Platforms
16.Trade Shows
17.Offline Events
18.Speaking Engagements
19.Community Building

54. BULLSEYE FRAMEWORK
1. Rank
2. Brainstorm
3. Prioritize
4. Test
5. Focus

55. HTTP://TRACTIONBOOK.COM/BULLSEYE.XLSX

56. WRAP UP
1. The Build-Measure-Learn
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ZORNITSATOMOVA | ZENQ.CO

57. IT'S ABOUT YOU!
1. Your daily MANTRA
2. Your daily CHALLENGE
3. Your daily DREAM

58. QUESTIONS?
ZORI@ZENQ.CO
SLIDES @ZORNITSATOMOVA

59. REFERENCES
• LEAN STARTUP, E R I C R I E S
• THINK & GROW RICH,
NAPOLEON HILL
• TRACTION, GABRIEL
WEINBERG & JUSTIN MARES
• DESIGN YOUR USER
EXPERIENCE IN 7 SIMPLE
STEPS, AMIR KHELLA
@UDEMY.COM
• THE PRODUCT DESIGN
SPRINT: A 5-DAY RECIPE FOR
START UPS, JAKE KNAPP
@GV.COM
• SCRUMTRAININGSERIES.COM
• TECHCRUNCH.COM
• GROWTHHACKERS.COM
• ZENQ.CO