Learn 5 Basic Rules for Effective Video Marketing for your small business or brand. Learn the key components to increase the share-ability of your content, keep viewers engaged and generate traffic from your presentations.

1. For nearly than 20 years, we
have been creating, producing
and distributing media content
to viewers. From reality based
programming to small business
videos and award winning
documentaries;
now we bring you…

2. RULES5
FOR EFFECTIVE VIDEO MARKETING
For more ways to harness the power
of video visit us on the web at:

3. Start with a plan in mind
FIRST RULE IS:
Have you ever gotten in the car and aimlessly driven anywhere?
That is what most people do when they attempt to start
marketing on YouTube.
Get yourself a roadmap:
What is your goal?
Who is your audience?
What do they want to know?
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of video visit us on the web at:

4. SECOND RULE: K.I.S.S.
Keep your videos short and to the point.
Our attention spans are getting much shorter these days, so when you ramble on for
7-10 minutes on your video, you lose your audience.
Basic Rules:
• Keep it under 2 minutes
• Stay on topic
• Grab them in 6 seconds or less
For more ways to harness the power
of video visit us on the web at:

5. NUMBER THREE:
Build in Interaction
Make use of annotation on YouTube. Offer something for the viewer
to do after the video is over.
• Download a whitepaper
• Get a free gift (in exchange for their email)
• Send you a message on social media (Facebook, Twitter, etc)
TIP: Utilize active actions instead of passive. If they subscribe, set up an auto
responder, and build in value in exchange for their email address.
When directing to social media, tell them to say something to you, not just hit
the like button. This encourages engagement with your audience.
For more ways to harness the power
of video visit us on the web at:

6. NEXT UP:
Show & Tell
Nobody wants to watch a talking head the whole time
Use illustration or “b” roll to illustrate the point you are making
Make sure you are capturing good, clean audio. In the industry we say:
AUDIO IS HALF THE PICTURE!
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For more ways to harness the power
of video visit us on the web at:

7. FINALLY:
The fatal flaw of most first time video marketers is sporadic or inconsistent
video marketing campaigns. Google likes fresh, consistent, relevant
content, so make sure you are providing both your audience and your SEO
with what it wants.
Consistency
• Develop a schedule
• Plan your delivery
• Stick to your plan!
For more ways to harness the power
of video visit us on the web at:

8. WATER YOUR GARDEN
AND IT WILL GROW!
For more ways to harness the power
of video visit us on the web at:

9. For more ways to harness the power
of video visit us on the web at:

10. STAND OUT FROM THE CROWD!

11. For more ways to harness
the power of video visit
us on the web at: