SlideShare une entreprise Scribd logo
1  sur  29
Télécharger pour lire hors ligne
Social Media Etiquette and Optimization 
International Student Conference #TAMUISC #SocialMedia 
Samantha Clement 
Senior International Student Advisor 
International Student Services 
Manas Sahu 
Graduate Assistant 
International Student Services 
Zubin Rasheed 
Graduate Assistant 
International Student Services 
Speakers
Session Overview 
Importance of Social Media for Students 
Social 
Footprint 
Social Media Etiquette 
Optimization for Visibility 
Q&A 
Users , Social Sites 
Job Search, Branding 
Dos/Don’ts 
Hash tags, Frequency 
Staying Safe on Social Media 
Privacy 
International Student Conference #TAMUISC #SocialMedia
Social Footprint 
-100 
100 
300 
500 
700 
900 
1100 
1300 
Million 
1.28b 
Monthly Active Users 
540m 
200m 
255m 
Facebook 
Growth Rate -2013 
% change in millions of active users between Q2 and Q4 in 2013 
Source : Global/WebIndex Q4 2013 
Google+ 
Twitter 
Instagram 
LinkedIn 
Pinterest 
187m 
40m 
-5 
0 
5 
10 
15 
20 
25 
% 
-3% 
6% 
7.4% 
23% 
9% 
6% 
Facebook 
Google+ 
Twitter 
Instagram 
LinkedIn 
Pinterest 
International Student Conference #TAMUISC #SocialMedia
Social Footprint 
What social do you currently use ? 
International Student Conference #TAMUISC #SocialMedia 
Facebook Twitter VK 
LinkedIn Instagram 
Google+ Quora 
FourSquare YouTube 
Renren Weibo 
Pinterest Reddit 
Vine Snapchat flickr 
tumblr Meetup
Why is Social Media Important ? 
Facts 
1.92 % companies use social media for recruitment 
2.¾ hiring managers check candidates social profile 
Professional Career 
Education 
Facts 
1.Professors do check student profiles 
2.Professors utilize LinkedIn/Facebook to create discussion forums 
International Student Conference #TAMUISC #SocialMedia
Why is Social Media Important ? 
International Student Conference #TAMUISC #SocialMedia
Social Media Etiquette: Read What You Post 
International Student Conference #TAMUISC #SocialMedia 
Posts that have a positive effect on the readers 
Posts that serve the author 
Region A 
Region B 
Region C 
Region A : Annoying 
Region B & C : Informational, Entertaining
Social Media Etiquette: Post Appropriately 
International Student Conference #TAMUISC #SocialMedia 
http://www.oddee.com/item_98873.aspx
Social Media Etiquette: Post Appropriately 
International Student Conference #TAMUISC #SocialMedia 
English Language Vs Native Language 
Slang 
Spelling 
Phrases 
Be group appropriate
Social Media Etiquette: Post Appropriately 
International Student Conference #TAMUISC #SocialMedia 
If its personal, it must be through private messages 
Intentional 
Unintentional 
@PersonName: Address someone publicly 
DM @PersonName: Direct Message
Perfect Social Post : Keeping it real 
International Student Conference #TAMUISC #SocialMedia 
BEFORE 
AFTER 
Manashumi Sahumoto 
Manas Sahu
Perfect Social Post: Watch out for Autocorrect! 
International Student Conference #TAMUISC #SocialMedia
Perfect Social Post: Obnoxious Updates 
International Student Conference #TAMUISC #SocialMedia 
Oversharing
Perfect Social Post : Obnoxious Updates 
International Student Conference #TAMUISC #SocialMedia 
Vaguebooking
Perfect Social Post : Obnoxious Updates 
International Student Conference #TAMUISC #SocialMedia 
Chronic Complaining 
Why does life do this to me??
Quiz 
International Student Conference #TAMUISC #SocialMedia
International Student Conference #TAMUISC 
Why Optimization ? 
You 
People : Employers 
Professors 
Friends 
Acquaintances 
Connect 
Social Media 
Better Professional Life 
Optimize You Posts More Visibility More People in Network More closer to opportunities 
Improving Domain Skills 
Connecting to 
People 
Finding 
Opportunities 
Connecting to People
Optimization: Overview 
International Student Conference #TAMUISC #SocialMedia 
Social Media Links 
•Don’t drop links on all pages, instead target the audience and post. 
•More shares, likes, retweets, favorites generates better social signals 
Search Engine Optimization 
Social Media Optimization 
Vs 
•Technical Structure 
•Quality of Content 
•Authority of author 
•User Experience
Optimization: Overview 
Posts/ 
Tweets 
Social Media 
Google Search 
People 
International Student Conference #TAMUISC #SocialMedia 
Ranking Algorithm 
Social Signals 
Good Post Better Signals Higher Ranking Higher Visibility
Optimization: Social Media Manager 
Social Media Manager 
International Student Conference #TAMUISC #SocialMedia 
Eg: Hootsuite is a free social media manager
Optimization: Why Hashtags ? 
#TAMUISC Aug 28th! Fantastic sessions on adjusting to the U.S. and Aggieland for #InternationalStudents 
Social Media 
Feed 
Search keyword: Tamu ISc 
Posts, tweets 
and other content 
International Student Conference #TAMUISC #SocialMedia 
We are excited about sessions at #TAMUISC @hireaggies will be presenting several sessions on employment! 
#InternationalStudents, Faculty, & Staff don't miss out on #TAMUISC Free Food, Door Prizes, and great sessions!
Optimization: Hashtags Best Practice 
Some Hashtag Tips 
Don’t Do This 
Use something like this 
1)Tweets with 1-2 hashtags get the most traction 
2)Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie 
3)DO NOT always integrate trending hashtags to your tweets. 
4)Stay away from general hashtags like #Blessed, #JustForFun etc. 
International Student Conference #TAMUISC #SocialMedia
Staying Safe on Social Media : Threats 
Social Media Crimes 
Burglary 
Social Engineering 
Malware Attacks 
International Student Conference #TAMUISC #SocialMedia 
“Off to Dallas for a week” 
This public update can make it easier for burglars to plan robbery 
Zubin 
If you click random links or authenticate with random sites using Facebook. 
Random people might ping you with job opportunities and other offers 
People might misrepresent and get your SSN, Personal Information
Staying Safe on Social Media : Precautions 
International Student Conference #TAMUISC #SocialMedia 
Privacy Settings 
•Set who can tag you 
•Create personal and professional groups 
•Get into incognito mode and google yourself (Your Name, Location) 
•Check Facebook to see what others can see about you 
Delete 
•Delete Unused Apps 
•Quit Inactive Groups 
Clean 
•Use Socioclean.com/secureme.me to clean up your posts (Available for Facebook only.) or reputation.com (comes with fees) 
Self-Stalking 
“Prevention is better than getting screwed” - Unknown 
Credentials 
•Lock your computer whenever you are away 
•Use a strong password and change frequently
Recommended Social Media Accounts 
International Student Conference #TAMUISC #SocialMedia 
•International Student Services, Texas A&M University, College Station 
•Texas A&M University 
•Graduate Studies at Texas A&M University 
•@TAMUISS 
•@TAMU 
•@TAMU_OGAPS 
•@TAMUPolice 
•@USCIS 
•International Student Services, Texas A&M University, College Station 
•Texas A&M University 
For complete list Please tweet or post(FB) your review using #TAMUISC #SocialMedia
References 
1)http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7- key-steps 
2)https://www.youtube.com/watch?v=z63C1pzf2j4 
3)http://www.evalueanalytics.com/post/the-worst-hashtags/ 
4)https://www.us-cert.gov/ncas/tips/ST06-003 
5)http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 
6)http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 
7)http://blog.laptopmag.com/facebook-annoyances-how-to-fix 
For copies of this presentation Please tweet or post(FB) your review using #TAMUISC #SocialMedia 
International Student Conference #TAMUISC #SocialMedia
Stay In Touch ! 
Samantha Clement 
Twitter : @mamanths 
Facebook : samantha.clement.iss 
LinkedIn : samanthaclement 
Twitter : @sahumanas87 Facebook : sahumanas87 LinkedIn : sahumanas 
Twitter : @zubinrasheed Facebook : zubinrasheed LinkedIn : zubinrasheed 
Manas Sahu 
Zubin Rasheed 
International Student Conference #TAMUISC #SocialMedia 
Twitter : @TAMUISS Facebook : facebook.com/TAMUISS LinkedIn : www.linkedin.com/in/tamuiss Instagram : TAMU ISS 
Twitter : @KBlackwoodMears Facebook : facebook.com/katy.blackwoodmears.1 LinkedIn : Katherine Blackwood Mears 
Katy Blackwood Mears
Q&A 
International Student Conference #TAMUISC #SocialMedia
Survey 
International Student Conference #TAMUISC #SocialMedia

Contenu connexe

Tendances

Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
tkay1017
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training Presentation
Jeanne Winfree
 
Social Media: Features & Benefits
Social Media: Features & BenefitsSocial Media: Features & Benefits
Social Media: Features & Benefits
Soci@lite
 
Social media and the future of social networking
Social media and the future of social networkingSocial media and the future of social networking
Social media and the future of social networking
RussetanSc
 

Tendances (20)

Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 
Social Media Trends & Innovations
Social Media Trends & InnovationsSocial Media Trends & Innovations
Social Media Trends & Innovations
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Social Media Etiquette (organisational)
Social Media Etiquette (organisational)Social Media Etiquette (organisational)
Social Media Etiquette (organisational)
 
Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on Youth
 
Social Media Guidelines for Employees
Social Media Guidelines for EmployeesSocial Media Guidelines for Employees
Social Media Guidelines for Employees
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training Presentation
 
Twitter 101: A Basic Introduction
Twitter 101: A Basic IntroductionTwitter 101: A Basic Introduction
Twitter 101: A Basic Introduction
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Social media
Social mediaSocial media
Social media
 
Digital Footprint
Digital FootprintDigital Footprint
Digital Footprint
 
Social Media: Features & Benefits
Social Media: Features & BenefitsSocial Media: Features & Benefits
Social Media: Features & Benefits
 
Social media and the future of social networking
Social media and the future of social networkingSocial media and the future of social networking
Social media and the future of social networking
 
Facebook powerpoint
Facebook powerpointFacebook powerpoint
Facebook powerpoint
 
The Importance of Social Media in Today's Environment
The Importance of Social Media in Today's EnvironmentThe Importance of Social Media in Today's Environment
The Importance of Social Media in Today's Environment
 
impact of social media on youth
impact of social media on youthimpact of social media on youth
impact of social media on youth
 

En vedette

En vedette (12)

Emily Post Ready Reference Instruction
Emily Post Ready Reference InstructionEmily Post Ready Reference Instruction
Emily Post Ready Reference Instruction
 
Etipedia
EtipediaEtipedia
Etipedia
 
The ONE Thing: Book Discussion Guide
The ONE Thing: Book Discussion GuideThe ONE Thing: Book Discussion Guide
The ONE Thing: Book Discussion Guide
 
1. introduction to engineering management
1. introduction to engineering management1. introduction to engineering management
1. introduction to engineering management
 
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary ResultsThe ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
 
The Black Magic of Engineering Management
The Black Magic of Engineering ManagementThe Black Magic of Engineering Management
The Black Magic of Engineering Management
 
Productivity Facts Every Employee Should Know
Productivity Facts Every Employee Should KnowProductivity Facts Every Employee Should Know
Productivity Facts Every Employee Should Know
 
How to Have Difficult Conversations
How to Have Difficult ConversationsHow to Have Difficult Conversations
How to Have Difficult Conversations
 
How to Successfully Run a Remote Team
How to Successfully Run a Remote TeamHow to Successfully Run a Remote Team
How to Successfully Run a Remote Team
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great Team
 
The Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best LeadersThe Productivity Secret Of The Best Leaders
The Productivity Secret Of The Best Leaders
 

Similaire à Social Media Etiquette - International Student Conference (ISC) - TAMU

Successful Social Media On A Shoestring (2014)
Successful Social Media On A Shoestring (2014)Successful Social Media On A Shoestring (2014)
Successful Social Media On A Shoestring (2014)
L. Danielle Baldwin (LDBaldwin)
 
SuccessfulSocialMediaonaShoestring
SuccessfulSocialMediaonaShoestringSuccessfulSocialMediaonaShoestring
SuccessfulSocialMediaonaShoestring
Lanita Withers Goins
 
Staff Retreat 2016 Presentation - MASTER
Staff Retreat 2016 Presentation - MASTERStaff Retreat 2016 Presentation - MASTER
Staff Retreat 2016 Presentation - MASTER
Adam P. Coulter
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
Cara Rousseau
 

Similaire à Social Media Etiquette - International Student Conference (ISC) - TAMU (20)

Successful Social Media On A Shoestring (2014)
Successful Social Media On A Shoestring (2014)Successful Social Media On A Shoestring (2014)
Successful Social Media On A Shoestring (2014)
 
Social Media Audit - University of Florida
Social Media Audit - University of FloridaSocial Media Audit - University of Florida
Social Media Audit - University of Florida
 
SuccessfulSocialMediaonaShoestring
SuccessfulSocialMediaonaShoestringSuccessfulSocialMediaonaShoestring
SuccessfulSocialMediaonaShoestring
 
Twitter101 for Higher Education
Twitter101 for Higher EducationTwitter101 for Higher Education
Twitter101 for Higher Education
 
Thinking and Working Digital First in College PR
Thinking and Working Digital First in College PRThinking and Working Digital First in College PR
Thinking and Working Digital First in College PR
 
UFSMM Strategy Project 1
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1
 
Project 1: Social Media Strategy
Project 1: Social Media Strategy Project 1: Social Media Strategy
Project 1: Social Media Strategy
 
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsSocial Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer Camps
 
Staff Retreat 2016 Presentation - MASTER
Staff Retreat 2016 Presentation - MASTERStaff Retreat 2016 Presentation - MASTER
Staff Retreat 2016 Presentation - MASTER
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
 
Social Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & UniversitiesSocial Media Strategy for International NGOs & Universities
Social Media Strategy for International NGOs & Universities
 
Social Media at Brandeis
Social Media at BrandeisSocial Media at Brandeis
Social Media at Brandeis
 
Beyond Poking And Like It: Professional Applications of Social Media for F...
Beyond  Poking And  Like  It: Professional Applications of Social Media for F...Beyond  Poking And  Like  It: Professional Applications of Social Media for F...
Beyond Poking And Like It: Professional Applications of Social Media for F...
 
Beyond poking and like it
Beyond poking and like itBeyond poking and like it
Beyond poking and like it
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
 
Social media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44uSocial media: Connecting their networks with your website-mStoner: t44u
Social media: Connecting their networks with your website-mStoner: t44u
 
Social media and your website
Social media and your websiteSocial media and your website
Social media and your website
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
 
10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education
 
Engaging students through Social Media
Engaging students through Social MediaEngaging students through Social Media
Engaging students through Social Media
 

Dernier

Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
ednyonat
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 

Dernier (20)

Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
 
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service
 
Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketingSocial media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 

Social Media Etiquette - International Student Conference (ISC) - TAMU

  • 1. Social Media Etiquette and Optimization International Student Conference #TAMUISC #SocialMedia Samantha Clement Senior International Student Advisor International Student Services Manas Sahu Graduate Assistant International Student Services Zubin Rasheed Graduate Assistant International Student Services Speakers
  • 2. Session Overview Importance of Social Media for Students Social Footprint Social Media Etiquette Optimization for Visibility Q&A Users , Social Sites Job Search, Branding Dos/Don’ts Hash tags, Frequency Staying Safe on Social Media Privacy International Student Conference #TAMUISC #SocialMedia
  • 3. Social Footprint -100 100 300 500 700 900 1100 1300 Million 1.28b Monthly Active Users 540m 200m 255m Facebook Growth Rate -2013 % change in millions of active users between Q2 and Q4 in 2013 Source : Global/WebIndex Q4 2013 Google+ Twitter Instagram LinkedIn Pinterest 187m 40m -5 0 5 10 15 20 25 % -3% 6% 7.4% 23% 9% 6% Facebook Google+ Twitter Instagram LinkedIn Pinterest International Student Conference #TAMUISC #SocialMedia
  • 4. Social Footprint What social do you currently use ? International Student Conference #TAMUISC #SocialMedia Facebook Twitter VK LinkedIn Instagram Google+ Quora FourSquare YouTube Renren Weibo Pinterest Reddit Vine Snapchat flickr tumblr Meetup
  • 5. Why is Social Media Important ? Facts 1.92 % companies use social media for recruitment 2.¾ hiring managers check candidates social profile Professional Career Education Facts 1.Professors do check student profiles 2.Professors utilize LinkedIn/Facebook to create discussion forums International Student Conference #TAMUISC #SocialMedia
  • 6. Why is Social Media Important ? International Student Conference #TAMUISC #SocialMedia
  • 7. Social Media Etiquette: Read What You Post International Student Conference #TAMUISC #SocialMedia Posts that have a positive effect on the readers Posts that serve the author Region A Region B Region C Region A : Annoying Region B & C : Informational, Entertaining
  • 8. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia http://www.oddee.com/item_98873.aspx
  • 9. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia English Language Vs Native Language Slang Spelling Phrases Be group appropriate
  • 10. Social Media Etiquette: Post Appropriately International Student Conference #TAMUISC #SocialMedia If its personal, it must be through private messages Intentional Unintentional @PersonName: Address someone publicly DM @PersonName: Direct Message
  • 11. Perfect Social Post : Keeping it real International Student Conference #TAMUISC #SocialMedia BEFORE AFTER Manashumi Sahumoto Manas Sahu
  • 12. Perfect Social Post: Watch out for Autocorrect! International Student Conference #TAMUISC #SocialMedia
  • 13. Perfect Social Post: Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Oversharing
  • 14. Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Vaguebooking
  • 15. Perfect Social Post : Obnoxious Updates International Student Conference #TAMUISC #SocialMedia Chronic Complaining Why does life do this to me??
  • 16. Quiz International Student Conference #TAMUISC #SocialMedia
  • 17. International Student Conference #TAMUISC Why Optimization ? You People : Employers Professors Friends Acquaintances Connect Social Media Better Professional Life Optimize You Posts More Visibility More People in Network More closer to opportunities Improving Domain Skills Connecting to People Finding Opportunities Connecting to People
  • 18. Optimization: Overview International Student Conference #TAMUISC #SocialMedia Social Media Links •Don’t drop links on all pages, instead target the audience and post. •More shares, likes, retweets, favorites generates better social signals Search Engine Optimization Social Media Optimization Vs •Technical Structure •Quality of Content •Authority of author •User Experience
  • 19. Optimization: Overview Posts/ Tweets Social Media Google Search People International Student Conference #TAMUISC #SocialMedia Ranking Algorithm Social Signals Good Post Better Signals Higher Ranking Higher Visibility
  • 20. Optimization: Social Media Manager Social Media Manager International Student Conference #TAMUISC #SocialMedia Eg: Hootsuite is a free social media manager
  • 21. Optimization: Why Hashtags ? #TAMUISC Aug 28th! Fantastic sessions on adjusting to the U.S. and Aggieland for #InternationalStudents Social Media Feed Search keyword: Tamu ISc Posts, tweets and other content International Student Conference #TAMUISC #SocialMedia We are excited about sessions at #TAMUISC @hireaggies will be presenting several sessions on employment! #InternationalStudents, Faculty, & Staff don't miss out on #TAMUISC Free Food, Door Prizes, and great sessions!
  • 22. Optimization: Hashtags Best Practice Some Hashtag Tips Don’t Do This Use something like this 1)Tweets with 1-2 hashtags get the most traction 2)Capitalize each word in multiple word hashtag : #OscarSelfie not #oscarselfie 3)DO NOT always integrate trending hashtags to your tweets. 4)Stay away from general hashtags like #Blessed, #JustForFun etc. International Student Conference #TAMUISC #SocialMedia
  • 23. Staying Safe on Social Media : Threats Social Media Crimes Burglary Social Engineering Malware Attacks International Student Conference #TAMUISC #SocialMedia “Off to Dallas for a week” This public update can make it easier for burglars to plan robbery Zubin If you click random links or authenticate with random sites using Facebook. Random people might ping you with job opportunities and other offers People might misrepresent and get your SSN, Personal Information
  • 24. Staying Safe on Social Media : Precautions International Student Conference #TAMUISC #SocialMedia Privacy Settings •Set who can tag you •Create personal and professional groups •Get into incognito mode and google yourself (Your Name, Location) •Check Facebook to see what others can see about you Delete •Delete Unused Apps •Quit Inactive Groups Clean •Use Socioclean.com/secureme.me to clean up your posts (Available for Facebook only.) or reputation.com (comes with fees) Self-Stalking “Prevention is better than getting screwed” - Unknown Credentials •Lock your computer whenever you are away •Use a strong password and change frequently
  • 25. Recommended Social Media Accounts International Student Conference #TAMUISC #SocialMedia •International Student Services, Texas A&M University, College Station •Texas A&M University •Graduate Studies at Texas A&M University •@TAMUISS •@TAMU •@TAMU_OGAPS •@TAMUPolice •@USCIS •International Student Services, Texas A&M University, College Station •Texas A&M University For complete list Please tweet or post(FB) your review using #TAMUISC #SocialMedia
  • 26. References 1)http://www.socialmediatoday.com/content/social-media-optimization-smo-seo-7- key-steps 2)https://www.youtube.com/watch?v=z63C1pzf2j4 3)http://www.evalueanalytics.com/post/the-worst-hashtags/ 4)https://www.us-cert.gov/ncas/tips/ST06-003 5)http://www.nw3c.org/docs/whitepapers/criminal-use-of-social-media.pdf 6)http://waitbutwhy.com/2013/07/7-ways-to-be-insufferable-on-facebook.html 7)http://blog.laptopmag.com/facebook-annoyances-how-to-fix For copies of this presentation Please tweet or post(FB) your review using #TAMUISC #SocialMedia International Student Conference #TAMUISC #SocialMedia
  • 27. Stay In Touch ! Samantha Clement Twitter : @mamanths Facebook : samantha.clement.iss LinkedIn : samanthaclement Twitter : @sahumanas87 Facebook : sahumanas87 LinkedIn : sahumanas Twitter : @zubinrasheed Facebook : zubinrasheed LinkedIn : zubinrasheed Manas Sahu Zubin Rasheed International Student Conference #TAMUISC #SocialMedia Twitter : @TAMUISS Facebook : facebook.com/TAMUISS LinkedIn : www.linkedin.com/in/tamuiss Instagram : TAMU ISS Twitter : @KBlackwoodMears Facebook : facebook.com/katy.blackwoodmears.1 LinkedIn : Katherine Blackwood Mears Katy Blackwood Mears
  • 28. Q&A International Student Conference #TAMUISC #SocialMedia
  • 29. Survey International Student Conference #TAMUISC #SocialMedia