Presentation on The Art of Persuasion by Syed Zamin Ali Shah.

2. Presented To: Mr. Faisal Dada. (Managerial Communication).
Presented By Group Members: Muhammad Yaseen. (7444).
M. Saifullah Khan. (8538).
Syed Zamin Ali Shah. (8914).
Zohair Ahmed. (8536).

3. What is Persuasion?
 Definition: Persuasion is umbrella term of
Influence. Persuasion can attempt to influence a
person's beliefs, attitudes, intentions, motivations
or behaviors.
 In Business Domain: In business, persuasion is
a process aimed at changing a person's (or a
group's) attitude or behavior toward some
event, idea, object, or other person(s), by
using written or spoken words to convey
information, feelings, or reasoning, or a
combination thereof.

4. Powerful Ways To Persuade People To Do
What You Want:
The Powerful Law of Association.
 Positive Influence of Association.
 Selection of Associated Entity.

5. Video Clip.

6. Powerful Ways To Persuade People To Do
What You Want:
How to Persuade Anyone by Asking for More.
 Ironic Technique.
How to Use Persuasion to Sell Anything.
 Choice of Persuasive words.

7. Powerful Ways To Persuade People To Do
What You Want:
 How to Persuade Your Audience Through Public
Speaking.
 Gesture.
 Study.
 Connection.

8. Conclusion:
To be Persuasive we must be Believable.
To be Believable we must be Credible.
To be Credible we must be Truthful…!

9. Thank You So Much! Any
Questions Please?