The document outlines the main components of communications and community engagement related to crypto-based crowdfunding, while it touches on corporate set up, financing and legal/regulatory issues please consult your corporate development, financing and legal advisors on those aspects.

1. Community Engagement & Communications Checklist for
Crypto-based Crowdfunding
timeline: ~90 Days
WINGS Stiftung
Gubelstrasse 11
6300 Zug
Switzerland
Communications Director: Dominik Zynis
Email: ​domi@wings.ai
Copyright WINGS Stiftung 2017

2. The document outlines the main components of communications and
community engagement related to crypto-based crowdfunding, while
it touches on corporate set up, financing and legal issues please
consult your corporate development, financing and legal advisors on
those aspects.
Project Communications Goals:
1. Daily multiple engagement touch points on online social
network, chatrooms - esp 1 week before start of funding event
2. News items every 1-2 days (can announce any and all
“progress” - i.e., “we just arrived at the X blockchain conference
in Y city... so excited to meet Satoshi Nakamoto”); news
recycling works
3. Presales or pre-commits should be private and have minimums,
this is to find strategic backers. Your main funding event is
meant to get 1000s (if not 10,000s) of early adopters...
4. Spend 2 months speaking at conferences and meet-ups in Asia,
Europe and North America to meet/greet backers
5. Chat rooms, Bounty participants should be > 1000 people each
6. Newsletter > 5000 people, twitter participants > 2500 people
7. Backer pre-commits should = about 25-35% of hard cap if you
want to close out fast... if not than lower
Copyright WINGS Stiftung 2017

3. Web & Graphic Content Production (Bitcointalk, telegram, Web, etc)
-Branding - Logo and other graphics
-banner ads
-telegram stickers
-Website
-email sign up needs to be above fold! Don’t make it difficult...
-make sure it looks nice on mobile
-bitcointalk signatures
-Video Content Production (explainer video)
Text Content Production
-Whitepaper
- if planning to fail Howey test, it should be clear from reading
(aka utility token)
-Bitcointalk announcement
-WINGS forecasting page (similar to bitcointalk ann)
-FAQ
-1 pager for media and backers
-legal contracts
-pre sale offers
-Powerpoint presentation
-newsletters (mailchimp)
-Big list of press questions - email ​domi@wings.ai​ for this
Public github
Community Bounty System Reward, Set up & Ops
-WINGS bounty/promo automated NodeJS App
https://bounty-demo.wings.ai​ - email ​stas@wings.ai​ to get upgraded to
admin to see the back end (creating bounties and approving claims)
Bounty operations staff member(s)
Copyright WINGS Stiftung 2017

4. Funding Model
-% for team, advisors, bounties, WINGS valuation/promo %, etc
-exchange rate/supply, bonus structure, timing, valuation, caps
-use WINGS valuation forecast data to set funder expectations
-how much % to allocate for public
Funding Portal Set up, Security Audit & Config
-use ethereum domain name service for contract...
-smart contract and audit
-which coins to accept directly (ETH, other Erc20? BTC?)
-Bancor type token?
-WINGS integration (if using using custom ICO contract
https://docs.google.com/document/d/1BTLzGYpMxKdC9Or2M-tr0KHUIYtv
pBcmz49hJ_o77jk/​)
PR Team (​important!​)
-​inhouse and service provider combo’s work best
-get specialized teams for China and Russia
-Dedicated Social media team
Means people engaging in bitcointalk, chat rooms, FB and Twitter
(make telegram stickers for this...) that are not yours properties, or at
least link sharing based on Goal #2 to drive traffic/interest/brand
awareness esp ramp up 7 days prior to the start of your funding event
and until cap (if exists) is reached.
-don’t be cheap on quality people, and make sure you hire right (if not
fire fast and replace... no mercy...)
Support Operations Set up & Ops (zendesk)
News Desk / Press & Media Relations
-Press Releases - partnerships, funding events
-Blog thought leadership articles & progress
Copyright WINGS Stiftung 2017

5. -Articles
-Podcast/Video interviews
-Chinese Media
-Russian Media
Speaking Engagements
-Conferences (always present team/solution/tech/market, not funding
details...)
-Eth and BTC Meetups
Social Media Management & Marketing
-English: FB, Twitter, Reddit
-Chinese: Blog translations, 8btc forum
-Russian: blog translations, bitcointalk forum
Community Management & Engagement
-Telegram group, Reddit, Bitcointalk
-Chinese: wechat, qq
-Russian: telegram, bitcointalk
ICO tracking sites and analysts
Advertising (be careful with this best projects don’t need it...)
Business Development - Partnerships
Advisors
-at least 1 or 2 that handle pre-commits and/or book building
-legal advisors
Monitoring & Analytics
-google analytics
-hootsuite
Copyright WINGS Stiftung 2017

6. Free stuff - aka how to associate program with big brand name...
-Non-profit programs: Google
-Free Cloud Hosting: MS Azure, IBM, Amazon
Find anything missing? Email domi@wings.ai
Copyright WINGS Stiftung 2017