Short (just 15 minutes) presentation in Tweetup02 at Riga. Quick, random thoughts on the role of Twitter in marketing, value creation for customer and branding.
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Twitter now: few thoughts from Marketing Communication perspective
1. Twitter
Few quick thoughts from Marketing
communications perspective
Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg
By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02
http://zz.typepad.com Riga, September 24, 2009
2. Where we are?
http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html
Peak of Disillusionment Productivity
Launch inflated
expectations Enlightenment
3. 1/100+
Centralized: One Idea adapted to Many channels
via @plnnrz
Not Viable
21. C.
Collaboration Platform
helping customers work together
to solve the challenges or help each other
22. Best Buy: Twelpforce
http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc
Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu
http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html
23. Best Buy: Twelpforce
Twelpforce
A collective force of
Best Buy technology
pros offering tech
advice in Tweet form.
+
Involvement of
customers (brand
advocates!)
24. Of course they are getting it right!
They are there on Top Level! It is fun to follow for agency.
http://twitter.com/BestBuYCMO
25. D.
Developing personal brands
In so many businesses (Professional Services, Services etc.)
the value of brand is strongly influenced
by sum of personal brands of key employees and leaders
26.
27. “It is not what you say
that matters,
it what you do”
If you Do,
Twitter is easy
and it has real value for your brand