1. Mangerial
Communication
Chapter - 2
Presented By:
Dhairya Trivedi
Kush Shah
Bilal Ranginwala
Sahil Shah

2. Barriers to
Communication

3. Linguistic Barriers
Lack of Common Language
 It is a set of symbols having some meaning
Grammatical Errors
 It is set of rules of language
Colloquialism
• Informal words or phrases
• Used by young generation

4. Contd…
Euphemism
 Using more polite words over harsh
Double Meaning
 More than one meaning
Jargons
 Example : Newspaper states ”The SC has ordered to
maintain status-quo at the disputed site”
Regional Accent

5. Physical Barriers
External Noise
Distance
Technical Problem

6. Other Barriers
Difference in Exposure
Use of wrong channel
Frequent Interruptions
Lack of Feedback
Lack of involvement

7. Overcoming
Barriers to
Effective
Communication

8. 1. Control the Length of the
Sentence
No such key rule
Wiser to use short sentences, as they are simple
and easy to understand

9. 2. Think Clearly
Clarity of mind gives clarity to ideas nd in
turn clarity to communication
A communicator cannot expect the audience
to grasp the meaning of what he/she wants
to communicate if he is not clear what he is
trying to convey

10. 3. Prefer Simple Words
It is very simple to make communication more
complicated
For Eg, We express the hope that you will deal
with the matter expeditiously
We hope you will deal with the matter promptly

11. 4. Consider the Audience
Always analyze the audience before
preparing to address it.
Will they Understand technical terms
What is their education level
Use jargons with caution. Select words that
the audience can understand.

12. 5. Use Familiar Words
Its advisable to use familiar words rather
than unfamiliar foreign words
Eg. Antiquated Machines

13. 7 C’s of
Effective
Communication

14. The seven C’s
When We talk about “ Effective Communication”
one thing that comes in mind, what are the basic
principles of “effective communication” .
These principles tells us how your message can
becomes effective for your target group,
These principles also tell about style and
importance of the message.
These principles commonly known as 7 C’s of
effective communication.

15. Seven C’s of Effective
Communication
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. Courtesy
7. Correctness

16. 1) Completeness
Message Receiver- either listener or reader, desire
complete information to their question. e.g. a query by
a customer
Provide complete information in a short span of time.
If possible, provide some extra information which
he/she does not know and which may be useful to him.
In this way you can maintain a good business relation
with him, otherwise he may switch to an other
company.

17. Five W’s
One way to make your message complete is to answer the
five W’s.
WHO?
WHAT?
WHEN?
WHERE?
WHY?
The five question method is useful when you write
requests, announcements, or other informative messages.
For instance, to order (request) merchandise, make clear
WHAT you want, WHEN u need it, WHERE it is to be sent.

18. 2) Conciseness
Conciseness means “convey the message
by using fewest words”.
“Conciseness is the prerequisite to
effective communication.” As you know
that all of us are short of time .
Hence a concise message save the time
for both, the receiver and the giver.

19. How To achieve Conciseness ?
For achieving the conciseness you have
to consider the following.
1.Avoid wordy expression For eg. use
“Now” instead of “At this time”
2.Include only relevant material – Stick
to the Purpose
3.Avoid unnecessary repetition.

20. 3) Consideration
Consideration means – To consider the
receiver’s Interest/Intention.
It is very important in effective
communication while writing a message
you should always keep in mind your target
group

21. Three specific ways to indicate
consideration
Focus on “you” instead of “I” or “We”
Show audience benefit or interest of the
receiver
Emphasize positive, pleasant facts.

22. 4) Concreteness
It means that message should be specific
instead of general. Misunderstanding of
words creates problems for both parties
(sender and receiver).
When you talk to your client always use
facts and figures instead of generic or
irrelevant information.

23. Contd…
The following guidelines should help you to
achieve the Concreteness.
Use specific facts and figures
Choose image building words
e.g
General
He is very intelligent student of class and
stood first in the class.

24. Contd…
Concrete
Ram scored 85% in his Graduation and
he stood first in his college.
Always write on a very solid ground. It
should definitely create good image as
well.

25. 5) Clarity
In effective communication the message
should be very much clear. So that reader
or listener can understand it easily.
You should always Choose precise words.
Always choose familiar and easy words.
Construct effective sentences and
paragraphs.

26. 6) Courtesy
Knowing your audience allows you to use
statements of courtesy; be aware of your
message receiver.
It is politeness that grow out respect and
concern for others.
Appling socially accepted manners is a form
of courtesy . Eg. Namaste

27. How to generate a Courteous
Tone ?
The following are suggestions for generating a
courteous tone:
Be sincerely tactful, thoughtful and appreciative.
Use expressions that show respect for the others
Choose nondiscriminatory expressions

28. 7) Correctness
At the core of correctness is proper grammar,
punctuation and spelling.
The term correctness, as applied to effective
communication also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics

29. Use the right Level of Language
There are three level of language
1. Formal – Respected Sir
2. Informal – Hi Dude
3. Substandard –

30. Substandard Language
Avoid substandard language. Using correct
words, incorrect grammar, faulty pronunciation
all suggest as inability to use good English. Some
examples follow:
Substandard More Acceptable
Ain’t isn’t,aren’t
Can’t hardly can hardly
Aim to proving aim to prove
Desirous to desirous of
Stoled stolen