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1Abdul Qadeer Qureshi
2Abdul Qadeer Qureshi
3Abdul Qadeer Qureshi
M OTIVATION
A TTRACTION
R EALISTIC
K IND
E NTHUSIASTIC
T RACK
I NTRODUCTION
N EED
G RABS
4Abdul Qadeer Qureshi
5Abdul Qadeer Qureshi
Motivation is literally the desire to
do things
6Abdul Qadeer Qureshi
ACTION , POWER, OR QUALITY OF
ATTRACTING
A PERSON OR THING THAT ATTRACTS OR
IS INTENDED TO ATTRACT
7Abdul Qadeer Qureshi
SHOWING AWARENESS AND ACCEPTANCE OF REALITY
PRACTICAL OR PRAGMATIC RATHER THAN IDEAL OR
MORAL
8Abdul Qadeer Qureshi
KIND: A GOOD OR BENEVOLENT NATURE,DISPOSITION,
AS A PERSON: A KIND AND LOVING PERSON. HAVING, SHOWING, OR
PROCEEDING FROM BENEVOLENCE
9Abdul Qadeer Qureshi
ENTHUSIASTIC APPRECIATION FOR SOMETHING IS MORE
THAN JUST LIKING IT
10Abdul Qadeer Qureshi
BY SELECTING THE TRACK BUTTON, I AGREE TO THE TERMS AND
CONDITIONS. RIGHT DIRECTION WITH PROPER INFORMATION
11Abdul Qadeer Qureshi
THE INTRODUCTION IS CERTAINLY THE MOST READ SECTION OF
ANY DELIVERABLE, AND IT LARGELY DETERMINES THE ATTITUDE
OF THE READER/REVIEWER WILL HAVE TOWARD THE WORK
12Abdul Qadeer Qureshi
"NEED" IS SOMETHING THAT IS ESSENTIAL FOR SURVIVAL LIKE
FOOD, WATER OR SHELTER. "WANT" IS SOMETHING THAT YOU
DON'T REALLY NEED, BUT IF YOU HAD IT, IT COULD MAKE YOUR
LIFE ..
13Abdul Qadeer Qureshi
14Abdul Qadeer Qureshi
O pening
P osition
P ersuasion
O rientation
R eveal
T hought
U nique
N ewness
I nitiative
T alent
I nteraction
E ntertain
S uccess
15Abdul Qadeer Qureshi
OPENING
16Abdul Qadeer Qureshi
POSITION
17Abdul Qadeer Qureshi
PERSUASION
18Abdul Qadeer Qureshi
ORIENTATION
19Abdul Qadeer Qureshi
REVEAL
20Abdul Qadeer Qureshi
THOUGHT
21Abdul Qadeer Qureshi
UNIQUE
22Abdul Qadeer Qureshi
NEWNESS
23Abdul Qadeer Qureshi
24Abdul Qadeer Qureshi
TALENT
25Abdul Qadeer Qureshi
INTERACTION
26Abdul Qadeer Qureshi
ENTERTAIN
27Abdul Qadeer Qureshi
SUCCESS
28Abdul Qadeer Qureshi
You should know
1. Know what marketing is
and why you should learn
about it.
2. Understand the Need of
your customer
3. Know why Marketing
required
4. Understand why
Marketing Need
5. Know why marketing
specialists—including
middlemen and
facilitators— develop.
6. Know the marketing
functions and who
performs them.
7. Understand the
important new terms.
1-2 29Abdul Qadeer Qureshi
Marketing Is Important!
Marketing impacts all of us in our lives as
consumers
Gives us choices
Stimulates innovation and economic growth
There are many good job opportunities in
marketing
Regardless of what career path you take, no firm
(or non-profit organization) survives for long if it
can’t satisfy some group of customers.
1-5 30Abdul Qadeer Qureshi
Utility and Marketing
Exhibit 1-1
From Production
From Marketing
FormForm
TaskTask
TimeTime
PlacePlace
PossessionPossession
Utility
Value that comes
from satisfying
human needs
Utility
Value that comes
from satisfying
human needs
1-6 31Abdul Qadeer Qureshi
Abdul Qadeer Qureshi 32
Abdul Qadeer Qureshi 33

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