Talent Connect 2012- Driving employee engagement on LinkedIn

1. Driving Company Engagement on LinkedIn

2. What we hope you get from this Session
 Importance of Executive support/sponsorship.
 Engaging Hiring managers
 Broad employee engagement
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3. Crowd Participation: Executive Sponsorship
Why would executives from your company not want to drive
more employees to put their profiles on LinkedIn?
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4. Executive Sponsorship: It’s worth the conversation!
 Overcoming common Executive Objections
– I don’t my people visible by other companies for recruiter
– I don’t understand the benefits
– Our people are not on LinkedIn
 Benefits of Executive Sponsorship
– Great marketing and advertising vehicle for employment brand.
– Makes your organization more visible – more viral/social –
marketing/advertising.
– Empoyees can provide communication vehicle.
– Make better employees – ex groups.
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5. Crowd Participation: Hiring Managers
Why should hiring managers use LinkedIn?
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6. Hiring Managers: The Best New Partnership
 Overcoming common Hiring Manager Objections
– That’s not my job
– I don’t understand the benefits
 Benefits of Hiring Manager participation
– Cross promoting their jobs
– Utilizing Network - Identifying people in their network
– Building a strategic relationship with hiring manager
 Familiarizes Hiring Manager with recruitment process
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7. Crowd Participation: Company Wide Adoption
What are the benefits for company wide adoption on
LinkedIn?
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8. Employee adoption: controlling your brand
 Overcoming common Employee Adoption Objections
– That’s not my job
– I don’t understand the benefits
 Benefits of Employee Adoption participation
– Marketing/Communication to people that are following
– Expedite referrals for all positions
– Brand ambassadors for the company/employee
– Collaborate –addressing where the work environment is going
 Research
 Virtually
 groups
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9. Breakout Sessions: Now it’s your turn
 6 tables
– 3 Small Business/3 Enterprise
– One for each top for each group
– LinkedIn member will help facilitate
– Wrap up – bringing ideas back to the group
– Go!
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10. What we hope you get from this Session
 Executive support/sponsorship
 Hiring managers
 Broad employee engagement
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