Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/

9. FOURSQUAREMARKETING by Jason Keath of SOCIALFRESH.COM with Awareness

10. WHAT IS Foursquare? It is not just for stalking.

11. FOURSQUARE TACTICS TIPS / LAYERS CHECKINS / SHOUTS BADGES MAYORSHIPS SPECIALS / REWARDS RESPONSE COMMUNITY 25

12. Foursquare Marketing 5 Sections 36 Slides Why People Use Foursquare Questions You Should Be Asking Your Homework Use Foursquare Listen Experiment and Track

13. 5 REASONS PEOPLE USE FOURSQUARE Playing The Game Finding Friends Making Announcements Getting Suggestions Getting Rewards 4

14. 1. GAMEPLAY BECOME MAYOR,WIN BADGES,SCORE PTS

15. 2. FIND PEOPLE DISCOVERWHEREPEOPLE ARE GATHERING

16. 3. ANNOUNCING HEY EVERYBODY I LOVE THIS PLACE

17. 4. SUGGESTIONS TIPS, CHECKINS, and SPECIALS

18. 5. REWARDS CHECKIN, SAVE MONEY

19. ASKING THE RIGHT QUESTIONS 1. Are My Customers Already Using Foursquare? 10

20. ASKING THE RIGHT QUESTIONS 2. What Do Your Customers Want From You on Foursquare?

21. ASKING THE RIGHT QUESTIONS 3. What Are Your Business Goals For Getting On Foursquare?

22. ASKING THE RIGHT QUESTIONS 4. How Does Your Brand Fit Into the Foursquare Ecosystem?

23. START BY USING FOURSQUARE Create a personal account Checkin to places you care about Become a mayor Follow friends Follow brands 14

24. FOURSQUAREMARKETINGWITHOUTA REAL VENUE

25. CHECKINSAS A BUSINESS

26. ALWAYS BE LISTENING Use the Foursquare Dashboard Use Search.Twitter.com Use Coupon Codes Suggest Products Through Tips 17

27. 1. DASHBOARD Go to your event page to “claim” your venue

28. 1. DASHBOARD Within a couple days you should get access

30. Total check-ins

31. Unique visitors

32. % of check-ins shared with Twitter

33. % of check-ins shared with Facebook

34. Gender percentages of check-ins

35. Top Visitors (3 listed)

36. Most Recent Checkins (12 listed)

37. All Checkins (detailed listing of all checkins)

38. Time Breakdown (when users checkin)20

39. 2. TWITTER SEARCH SEE WHATPEOPLE ARE SAYINGTHIS IS WORD OF MOUTH

40. 3. COUPON CODES TRACK SUCCESS THROUGH COUPON USE

41. 4. ENCOURAGE TIPS LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME

43. Understand Why Your Customers Checkin

44. Understand How Your Customers Interact

45. Understand What Your Customers Want

46. Give Them What They Want, Creatively24

47. FOURSQUARE TACTICS TIPS / LAYERS CHECKINS / SHOUTS BADGES MAYORSHIPS SPECIALS / REWARDS RESPONSE COMMUNITY 25

48. FEATURING PERSONALITIES AND ENTERTAINMENT

49. PROACTIVE CUSTOMER SERVICE 27

50. BUILDING THE CULTURE OF A BRAND

51. BUILDING A LOYALTY PROGRAM

52. BUILDING BRAND EXCITEMENT 30

53. FOCUSING ON WHAT YOU DO BEST

54. INTEGRATING FACEBOOK AND OTHER LOCATION SERVICES

55. A FOCUS ON COMMUNITY 33

56. GET THEM IN THE DOOR WITH BIG REWARDS 10% of Store Traffic from Foursquare

58. Listen to your customers’ complaints

59. Ask them to help

60. Keep good data

61. Follow the numbers and results

62. Educate and train35

63. THANKYOU SocialFresh.com/links2 Find me at @jakrose and JasonKeath.com