Stay Connected even if Exchange and your BlackBerry Bes server goes down! This is a great presentation of Dell's Email Continuity SaaS service and our Blackberry Continuity service.

1. Staying connected:
Reduce the risk of email and
BlackBerry® downtime
Bill Venteicher
SaaS Account Manager

2. Agenda
Staying connected: Reduce the risk of email &
BlackBerry® downtime
• Email is Critical To Your Business
• Email is Fragile and Prone to Downtime
• Leading Causes of Email Failure in Enterprise Email Systems
• Consequences of Email Downtime
• Protecting Email with SaaS Solutions
• Dell EMS Email Continuity and BlackBerry Continuity
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3. Email is critical to your business
And one of the most commonly used business
applications worldwide
75% 5 min. 68%
Of most companies’ IP Downtime/year Projected growth
is in email messages & employees find rate for email
attachments¹ acceptable 2 between 2008 –
2012 3
• BlackBerry is increasingly being used as the preferred mobile medium.4
• Email is the primary communication channel for sales, customer support &
business communications
• Email is considered by state and federal courts as a business record
1 ESG, “Unlocking True Power of Enterprise Message Management”, September, 2005.
2 Osterman Research, 2007, Survey commissioned by Dell MessageOne.
3 Michael D. Osterman, Osterman Research, June 2008.
4 http://techcrunchies.com/use-of-blackberry-for-internet-access/
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4. Businesses rely on BlackBerry®
For staying connected in a mobile and global market place
According to respondents
who use BlackBerry devices:
• 83% check email on vacation
• 59% check email the second it arrives
• 59% check email in bed
So what do you do if both email and the BES server go down?
1“BlackBerry Statistics” by M. Carrasco, WIRED 2007.
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5. Email availability is a necessity
…and a serious challenge for many CIOs, IT & staff
Challenges of Email Management
• Providing high availability
• Helping eliminate email downtime
• Providing wireless access / availability
• Scalability costs & capabilities
• Staffing costs
• Email storage
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6. Despite heavy investment
Email still fails
Businesses face a 72% chance of an email outage in the next 12 months.*
The Risk of Email Outages Remain Common
Internet/
Data Center/ Connectivity  Companies face a 72%
Infrastructure
likelihood of an email outage in
11%
the next year
Hardware
41% 18%
 42% of outages last more than
24 hours
23%
7%
 86% of all outages last more
Storage/ than two hours
Database
Exchange/
Active Directory
Source: Dell MessageOne EMS Activation Data, 2008.
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7. What’s the impact?
Email outages place your company at risk
• Inability to conduct business as usual
• Key employees lose the ability to send/receive
email via BlackBerry
• Loss of productivity
• Data loss
• Compliance / regulatory risks
1 Why Email Fails: Dell MessageOne Survey of Email Outages, 2008.
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8. Why does email fail?

9. #1: Local infrastructure outages
Are commonplace and responsible for the majority of email outages
Infrastructure failure accounts for 41% of all email outages¹
Common Causes:
• Human error - construction work
destroyed fiber lines causing an
extended network outage
• Data center power outage
• Cold weather caused pipes to burst
and flood a 5th floor data center
• Network downtime – in itself
contributes to 11% of all email
outages²
Sources 1,2: Why Email Fails: Dell MessageOne Survey of Email Outages, 2008.
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10. #2: Hardware failure
A wide array of hardware / server-related failures
contribute to outages
Hardware failure accounts for 23% of all email outages¹
• Includes servers, drives, cables, RAM, cache, etc.
• Outages occur even when customers build highly
redundant servers
• Other common causes:
- RAM defect corrupting database
- Catastrophic drive failure knocking out server OS
- Power/UPS/HVAC failure taking down server
- Logic board defect causing clusters to fail to communicate
1 Why Email Fails: Dell MessageOne Survey of Email Outages, 2008.
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11. #3: Exchange / AD corruption
Represents significant risk to your email environment
Exchange/Active Directory accounts for 23% of all email outages¹
Common Causes:
• System complexity
• Configuration errors / software corruption
• Directory failures / directory corruption
• Migrations, faulty patches, upgrades
• Viruses, worms and malware
A national financial services firm lost approximately $6 million from a
virus-related email outage; and their financial planners lost access to their
email calendar, used to track customer appointments.
1Why Email Fails: Dell MessageOne Survey of Email Outages, 2008.
Poster source: http://www.microsoft.com/downloads/details.aspx?FamilyID=FDCDF6E5-DE47-4B58-8086-282101BCDDE9&displaylang=en
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12. Few companies can respond when email fails
Email outages – Tier one RTO vs. actual company averages
32.0 Hours
2.0 Hours
Tier 1 RTO Average “Real-World”
Downtime per Incident
Data loss windows begin with the last good backup
and end when the organization is back online.
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13. Common solutions for high availability
Are on-premise, expensive, and don’t prevent against
downtime and data loss
Replication Log Shipping
• Creates enormous data stores
• Complex and expensive
• Complex and expensive to set up
• Require 2X the hardware, and additional
and maintain
software, staffing and maintenance
• Replicates configuration errors across
• Does not cover all outage scenarios
your environment
Clustering Microsoft Exchange 2007
• Fastest failover, but doesn’t ensure • Provides HA options but not complete
High Availability protection, in 3 options:
− LCR: Doesn’t protect against server failures
• Expensive and complex to set up
− CCR: No manual failover; uses same AD site
and maintain − SCR: possible data loss; failover can take
• Doesn’t protect against power outages, longer than 30 min.
network or local infrastructure • Provides HA primarily through log
shipping and clustering.
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14. High Availability: Exchange 2010
Exchange 2010 DAG will not completely protect your email
from downtime
Database Availability Group (DAG)
New in Exchange 2010:
• Database can be replicated to up to 16 servers.
• Utilizes log shipping and Microsoft clustering.
Potential Concerns:
• 100% Exchange based solution
• Significant increase in database size and associated
• storage costs
• Windows 2008 Enterprise CALS like required for Windows
• Clustering functionality
• Maintenance and consistency of configuration
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15. Dell recommends:
A solution that provides these key capabilities, at a low TCO
Effectively eliminate email downtime
• Failover in minutes
• Failover for planned or unplanned events
• Failover by mailbox, server, location or storage group
Help eliminate email data loss
• Regardless of status of local infrastructure, staff,
Active Directory® services
• Can restore email after a primary system outage easily
Protect wireless device communications
• Protect BlackBerry® device availability if your environment or BES
server becomes unavailable
Deploy in as little as a day and expand as needed
• Priced to provide a predictable cost structure
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16. Protecting email:
Best practices for
a high availability
solution at a low TCO

17. Email Continuity: Low risk, low TCO
Helps ensure email is available and no email is ever lost
Email Continuity Services Benefit You:
• Inexpensive – paid for as a monthly subscription
• Removes dependencies on local infrastructure
• Removes dependencies on BES server
• Does not require additional IT staff
• Email restored in minutes not hours or days
• Outages are virtually invisible to end users
Email continuity helps keep your email available during an outage even if your
physical facilities, servers, software, connectivity or IT staff are unavailable.
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18. Delivery model: On-Site or SaaS?
What are the benefits of using SaaS or ‘cloud-based’ services?
Key Benefits of SaaS Email Continuity Solution
• Does not require on-site service – can be managed remotely
• Not dependent on local infrastructure or staff
• No single points of failure
• Geographically redundant
• Quick deployment
• Virtually infinitely expandable yet easily managed
• Reduces IT complexity
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19. SaaS: A less expensive paradigm
For deployment, management, maintenance, and staffing
On-Premise solution SaaS
Log Email
Clustering Replication
Shipping Continuity
Cost $$$ $$$$ $$$$ $
Recovery Time (minutes) 0 60-120 60-120 1
Requires dedicated IT staff Yes Yes Yes No
Susceptible to failures that
Yes Yes Yes No
effect primary environment
Susceptible to worms / viruses Yes Yes Yes No
Companies using SaaS solutions say, “They enjoy the scalability and rapid
deployment – often hours instead of months – that SaaS solutions can offer.”
- ComputerWorld, Getting SaaSy with IT Systems Management
1ComputerWorld, Getting “SaaSy” with IT Systems Management, July 2008
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20. Sample TCO calculation
Example: 5,000 person business On-Premise vs. SaaS
Annual Recurring
CAT CODE Description One-time Cost
Cost
Secondary Hardware (5 Exchange Servers, 1 Active Directory, 1 backup
HW/SW $35,000
drive)
SW Secondary Site Software (Exchange, win) $30,000
HW/SW Secondary Site switches, cross connects, hub, etc. $8,000
SW Replication Software $30,000 $ 6,000
HW/SW Server + BlackBerry software $10,000
HOTSITE Secondary site 1/2 rack, Secondary site electrical cost $25,000
HOTSITE Secondary site Bandwidth -- $10,000
BACKUP Secondary Site Backup (drive, software, tapes) $15,000 $5,200
STAFF Implementation - 3 months 1 FTE $30,000
STAFF Testing, Administration, Support -- $90,000
Project Safety Buffer (15%) $23,700 $ $20,430
Total One-Time Costs $181,700
Annual Recurring Costs $156,630
3-year TCO $651,590
Annual Average Cost $217,197
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21. Dell Email Management services:
Stay connected if email fails
Email Continuity
BlackBerry® Continuity

22. Dell software as a service market acceptance
More than 10,000 companies depend on Dell SaaS to simplify IT
Award-winning
on-demand services
delivered from a
global network of
top-tier data centers
Over 10,000
customers and
6,000,000 users
depend on
Dell SaaS services
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23. Dell Email Management Services (EMS)
The comprehensive SaaS platform for email management
EMS Email Continuity™
A standby email system that helps ensure that you never lose access to email,
restores lost email after a primary system outage and protects BlackBerry®
users during primary system email outages.
EMS Email Archive™
Comprehensive email archiving, policy management, near sub-second
search, and storage management.
EMS Email Security™
Designed to automatically eliminate spam, viruses, and unwanted
content from your email environment.
Dell Global Data Center Network
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24. Dell Email Management Services
EMS Email Continuity
Quickly switch to a standby email system if your primary fails
Value Proposition:
If something happens to your physical facilities, servers, software, network
connectivity or even IT staff, you can activate EMS to ensure availability of email
service and preservation of data.
Key Benefits:
Can be activated in minutes, helps ensure messages are
Minimize RTO and RPO never lost, makes primary email system outages virtually invisible.
Seamless continuity Microsoft® Office Outlook® and BlackBerry® devices can continue to work
even though Microsoft Exchange® is down.
Fully synchronized Automatically synchronizes contacts, calendars, & distribution lists.
Quick recovery Automatically restores sent and received email back to the primary
system with forensic information intact – no data-loss windows.
Near zero maintenance, deploys in as little as a day, predictable
Helps lower TCO
monthly costs.
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25. EMS BlackBerry® continuity
Help keep your most important users if BlackBerry®
Enterprise Server (BES) goes down
Designed to provide:
• Tight integration with EMS Email Continuity service, BES
server, and Exchange servers
• Automatic activation of software on each affected device
allowing email services to continue without
Exchange, BES, AD, or RIM
• Best available method of communication when activated (BES’
MDS, RIM’s BIS, Carrier’s TCP
Benefits:
• Seamless end-user experience – continue using your
BlackBerry device with virtually no interruption
• Send and receive email via your BlackBerry device even if your
BES server is down
• No deployment hassle for the end user
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26. Overcoming IT limitations
…and mother nature
California-based Real
Customer Profile Estate Investment Trust
The Challenge
A California-based REIT with limited IT staff needed a way to provide EMS Email Continuity with
BlackBerry email service in the event of a earthquake or power outage. BlackBerry Continuity
The IT department had 1 site and limited resources.
There was no option for redundant BES’; they needed BES
independence.
The solution needed to be easy for non-technical end users
The Solution
EMS Email Continuity and BlackBerry Continuity provided a low cost
email continuity and BlackBerry continuity in the event of a power
outage or other full site failure. Easy to activate,
seamless to end users.
Benefits
• Low cost deployment
• No additional IT staff to manage the continuity solution
• Email high availability
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27. Staying connected in a global world
Customer Profile Top six global accounting firm
The Challenge
A global accounting firm that employs over 7,000 in 50 offices
around the world that had experienced a costly global email outage. EMS Email Continuity
Needed a solution that would help eliminate email downtime.
Realized traditional replication solutions would not protect against
the all types of outages.
The Solution
SaaS-based email continuity effectively eliminates email downtime
Protects against data corruptions, Active Directory corruptions,
Windows viruses
Complements Exchange 2007 implementations. Easy to activate,
seamless to end users.
Benefits
• Low cost deployment
• No additional IT staff to manage the continuity solution
• Email high availability
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28. Thank You!
For more information contact:
info@dellmodularservices.com
www.dell.com/modularservices