Social networking: Is it changing the traditional "definition" of semiotics? Are signs no longer a marriage between the signifier and the signified? Let's think about that.
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1. New world order: Three “Like’s” for
Facebook, semiotics’ new look
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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2. New world order
Semiotics
Brief history of the science of meaning
American (Peirce), European (Saussure)
Ferdinand de Saussure’s theory
Applications
Utility
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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4. New world order
Semiotics & the science of meaning
Le signe
Le signifiant
Le signifié
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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5. New world order
Le signe (the sign)
In general: Sense impression > meaning
In the “classical” Saussurean sense
In the modern sense
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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6. New world order
Le signifiant, “signifier”
In the “classical” Saussurean sense
In the modern sense
Peirce meets us…
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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8. New World Order
Le signifié, “the signified”
In the “classical” Saussurean sense
In the modern sense
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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9. New? Signifié nouveau
Epitome of modern-day sign = one thumb up?
the good side of this
the not-so-good side
the confusing/ambiguous/bad side
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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10. New World Order?
What’s happening?
How?
Where/among whom?
Why?
With what consequences?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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11. New world order
New cerebration
episodic + semantic memories = ?
New semiotics
the signe = signifiant + signifié + ?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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12. New world order
Why is what’s happening happening?
How does who interpret what?
Why should anyone care?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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13. New world order
Good, bad, ugly
Perspectives
Prospects
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
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