[On Demand Webinar] Generating Content Discovery with Syndicated Distribution discusses: - Common challenges in content marketing - Content distribution and its role in demand generation - Incorporating wire distribution into content marketing strategy and its benefits to demand generation

2. Common
CHALLENGES
in content
marketing
Content
DISTRIBUTION
in demand
generation
Incorporating
WIRE
DISTRIBUTION
and its
benefits
WEBINAR OVERVIEW:

3. “According to
PR Newswire
Research, adding
visuals to your
content increases
visibility and
engagement by 92%.”
Paolina Milana
Chief
Communications
Officer
St. Baldrick’s
Foundation

4. Buyer Behavior Has Become Much More Sophisticated
Buyers engage
across all channels
throughout buyer
lifecycle
PAID-EARNED-OWNED
Buyers are
increasing reliance
on their own digitally-
focused research
Prompting brands to
focus on content
creation and online
promotion across
channels

5. WEBINAR:
“Generating Content
Discovery with Syndicated
Distribution”
Watch the Recorded Webinar Now

6. PR Newswire | St. Baldrick’s Foundation
6
Paolina Milana
St. Baldrick’s Foundation
Chief Communications Officer
Generating Content Discovery
with Syndicated Distribution

7. 7
Bringing It All Together
4-Step Plan

8. 8
Step One: Before you launch your content, add some
visuals.
According to PR Newswire Research, adding visuals to your
content increases visibility and engagement by 92%.” –
Paolina Milana

9. 9
Step Two: When you’re ready to launch your content, send
out a news release with your best message.
Make sure to embed a link to those high-value assets in the release.
And don’t forget about tracked links so you can refer back to the data!

10. 10
Step Three: Promote the content, the release, and the
supporting content socially.
Use Twitter and LinkedIn.

11. 11
Step Four: Amplify your content further by utilizing other
distribution channels – syndicate your content
Post your infographic to Visual.ly or your slide deck to SlideShare.
These get millions of visitors every month and will help get your content some additional exposure.

12. 12
Want to make your distribution
strategy even more successful?
Leverage your newswire service.

13. WEBINAR:
“Generating Content
Discovery with
Syndicated
Distribution”
Watch the Recorded Webinar Now
Watch the recorded
webinar for more,
including insights from
Andrea Moody at
FleishmanHillard