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Guest speaker:   John Greene Lecturer of Digital Media and International business at Metropolia University of Applied Sciences Twitter @ johneire Blog @ http://johngreene.wordpress.com/ [email_address] Webinar for educators: How to teach with business simulation games Host:   Zsuzsa Jakab Business Development Manager  at Cesim Twitter @ CesimFinland Facebook @ www.facebook.com/cesimfinland [email_address]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Top   cultural   and   technology   trends which shape education
Software as a service
Hands on learning 
 
Information overload
Digital natives  with  short attention span
Simulation  based learning
Simulation games  as  learning tools http://www.universityassociates.com/DELMFull.html
The Cesim solution
Business simulation games for  global strategy   and marketing management   education
 
 
 
 
 
 
 
 
 
 
2.2 PEST Note:   The Pest analysis shows that macroeconomic factors related to the construction of plants in Asia will be essential for the success of "Team  Green".  The factors being macroeconomic make them external to the company and largely uncontrollable l. Therefore, there is a considerable amount of risk investing in plants in Asia, but the gains are substantial.  An in-depth look at the crucial issues is to be found in appendix A. POLITCAL ECONOMICAL SOCIAL TECHNOLOGICAL Company Taxation is high in the EU. Will continue to be so Cheaper production cost in the Asian markets, logistic challenges though Increased demand for new solutions and marketing in EU and US market Need for development of new solutions, which likely will lead to price competition Instability in Asian markets, unrest, domestic disputes Economies recovering from reccesion Price-focused customers in the Asian market Raw materials affect the price of new techs Friction between countries: e.g.  Sino-American relations. Likely escalation Increased competition will lead to a slash in prices Buying power stronger in the West, than China Worrying result of test group trying out tech 2 Legislation protecting workers or raising production cost in the future Euro is expected to still fall compared to a basket of other currencies Appreciating Yuan will increase Chinese buying power Higher profit margin from newly developed products Increased employment figures for the coming years
 
The Porter four strategies to gain competitive advantage
 
 
 
 
 
 
 
 
 
 
Sales and Profits Life-Cycle Stage/Time Growth Maturity Decline Intro Product Development Sales Profits
of teaching with  Cesim business simulation games   By John Greene
Input from John #1  Integrate  the simulation into the course
Input from John #2  Lecture on theory and use the simulation to  bring theory to life   
Input from John Example: Lecture on theory and use simulation to bring theory to life  
Input from John #3  Use a computer room to  explain and practice
Input from John #4  Crosslink  courses e.g. Marketing & Accountancy  
#5  >30 Students  divide  some classes  into group meetings
Input from John #6  Run  practice rounds  
#7  Don’t need to motivate,  focus  instead! Focus
#8  Let students propose their ideas and help them  learn  from their mistakes
Input from John #9  Have students  develop  reports 
Input from John #10  Use peer review to  avoid  slackers within a group 
Input from John #11  Have team meetings at the end of the course  for a  feedback  session
Input from John #12  Assess  with performance, learning process and peer review
Next step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guest speaker:   John Greene Lecturer of Digital Media and International business at Metropolia University of Applied Sciences Twitter @ johneire Blog @ http://johngreene.wordpress.com/ [email_address] Thank you! Host:   Zsuzsa Jakab Business Development Manager  at Cesim Twitter @ CesimFinland Facebook @ www.facebook.com/cesimfinland [email_address]

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Webinar for educators: How to teach with business simulation games

  • 1. Guest speaker:   John Greene Lecturer of Digital Media and International business at Metropolia University of Applied Sciences Twitter @ johneire Blog @ http://johngreene.wordpress.com/ [email_address] Webinar for educators: How to teach with business simulation games Host:   Zsuzsa Jakab Business Development Manager  at Cesim Twitter @ CesimFinland Facebook @ www.facebook.com/cesimfinland [email_address]
  • 2.
  • 3.
  • 4. Software as a service
  • 6.  
  • 8. Digital natives with short attention span
  • 9. Simulation based learning
  • 10. Simulation games as  learning tools http://www.universityassociates.com/DELMFull.html
  • 12. Business simulation games for global strategy   and marketing management   education
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. 2.2 PEST Note: The Pest analysis shows that macroeconomic factors related to the construction of plants in Asia will be essential for the success of "Team Green". The factors being macroeconomic make them external to the company and largely uncontrollable l. Therefore, there is a considerable amount of risk investing in plants in Asia, but the gains are substantial. An in-depth look at the crucial issues is to be found in appendix A. POLITCAL ECONOMICAL SOCIAL TECHNOLOGICAL Company Taxation is high in the EU. Will continue to be so Cheaper production cost in the Asian markets, logistic challenges though Increased demand for new solutions and marketing in EU and US market Need for development of new solutions, which likely will lead to price competition Instability in Asian markets, unrest, domestic disputes Economies recovering from reccesion Price-focused customers in the Asian market Raw materials affect the price of new techs Friction between countries: e.g. Sino-American relations. Likely escalation Increased competition will lead to a slash in prices Buying power stronger in the West, than China Worrying result of test group trying out tech 2 Legislation protecting workers or raising production cost in the future Euro is expected to still fall compared to a basket of other currencies Appreciating Yuan will increase Chinese buying power Higher profit margin from newly developed products Increased employment figures for the coming years
  • 24.  
  • 25. The Porter four strategies to gain competitive advantage
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Sales and Profits Life-Cycle Stage/Time Growth Maturity Decline Intro Product Development Sales Profits
  • 37. of teaching with  Cesim business simulation games   By John Greene
  • 38. Input from John #1 Integrate the simulation into the course
  • 39. Input from John #2 Lecture on theory and use the simulation to bring theory to life   
  • 40. Input from John Example: Lecture on theory and use simulation to bring theory to life  
  • 41. Input from John #3 Use a computer room to explain and practice
  • 42. Input from John #4 Crosslink courses e.g. Marketing & Accountancy  
  • 43. #5 >30 Students divide some classes into group meetings
  • 44. Input from John #6  Run practice rounds  
  • 45. #7 Don’t need to motivate, focus instead! Focus
  • 46. #8 Let students propose their ideas and help them learn from their mistakes
  • 47. Input from John #9 Have students develop reports 
  • 48. Input from John #10 Use peer review to avoid slackers within a group 
  • 49. Input from John #11 Have team meetings at the end of the course for a feedback session
  • 50. Input from John #12 Assess with performance, learning process and peer review
  • 51.
  • 52. Guest speaker:   John Greene Lecturer of Digital Media and International business at Metropolia University of Applied Sciences Twitter @ johneire Blog @ http://johngreene.wordpress.com/ [email_address] Thank you! Host:   Zsuzsa Jakab Business Development Manager  at Cesim Twitter @ CesimFinland Facebook @ www.facebook.com/cesimfinland [email_address]