A review of the most outstanding works and best practices

1. Street marketing and guerilla operations a review of the most outstanding works and the best practices

3. That’s where guerrilla sneaks in Guerrilla allows a brand to target its audience and involve it in the operation

6. Guerrilla marketing is not only street marketing but it’s all the unconventional ways of promotion. Here we will insist on urban guerrilla operations, like street marketing

10. Street marketing : “Surprise to attract”

12. Happening Promotion for a seafood restaurant

13. Happening Wrangler put jeans in a giant ice cube on a destroyed car

14. Non-traditional Outdoor

15. Non-traditional Outdoor

16. Non-traditional Outdoor

17. Non-traditional Outdoor

18. Animation Pedestrians can win a Chevrolet Captiva by scratching the car and discovering the WIN sign

19. Store frontage

20. Bagvertising

21. Flying

22. Assvertising

24. NGO’s

26. Giant products

28. Lee Cooper Lee Cooper jeans on street furniture for the opening of a new store

29. Blush Lingerie Successive boards with a woman undressing to attract to the store

30. Adidas Copenhagen Blue ducks with the mention “I swum to far, help me get back home” and when brought in the new Adidas store in Copenhagen gave the right to win a t-shirt

32. Guerrilla marketing isn't just about the medium, it's about the message

34. Axe Axe was handing in towels to an all-men sauna visitors

35. WWF

36. WWF