If you want to connect with your audience at the next level, you need to go where they are: the world of social media. Building an effective brand presence on social media today is about more than having a presence on Facebook, Twitter and Instagram. You need to tell your brand story in creative ways that encourage engagement and that means you need to let your students and supporters take over part of your story. This presentation was originally shared at a national education conference.

1. SOCIAL
STORYTELLING
Using Social Media to Connect with
Your Students at the Next Level
Cheryl Rodewig // @cherylrodewig

2. The content landscape

3. …has changed

4. But it’s still about people

5. 2.7BILLION

6. Staff
Partner
Instructor
Grad
Employer

7. Using the
Content
Matrix
Image credit: Distilled

8. Facebook

9. What You Want to Share:
School News Testimonials Trends/Infographics
Videos Blogs Viral Content
Image credits: Newspaper by Yorlmar Campos; Speech Bubble by Jack Zwanenburg; Graph by Tommy Kuntze; Blog by Luke Jarrett; Video by Dominic Whittle

10. Tips for Connecting:
Like
And like some more
Testimonials
Help your stars shine
Tagging
People and places
Share
Instructors and partners
Image credits: The Noun Project (Tag by Bryn Taylor; User by Mundo)

11. Make it visual

12. Add a
tag

13. Brag on
your
students

14. Share a
video

15. LinkedIn

16. Company
University

17. What You Want to Share:
Job Postings
Job Tips Blogs FAQs
School News Trends/Infographics
Image credits: The Noun Project (Light Bulb by Jacob Melton; Help by dw)

18. Employees
Get listed
Blogging
No website needed
Reviews
From graduates
Notable Alumni
Brag on your best
Tips for Connecting:
Image credits: The Noun Project (Group by Gregor Črešnar; Allstar by joris sewandon; Rating by Creative Stall)

20. Spotlight
your
grads

21. Add a link
for deeper
connections

22. Blog
about it

23. Twitter

24. What You Want to Share:
Breaking News School News
Fun Facts
VideosBlogs
Trends Fun and GamesTestimonials
Image credits: The Noun Project (Video Game Controller by Vardan Stepanian; Bullhorn by Gardenia Fair)

25. Tagging
As much as possible
Follow and RT
And “quote retweet”
Live Q&A
Customer support
Lists
Master curation
Tips for Connecting:
Image credits: The Noun Project (Refresh by Joris Hoogendoorn; List by Nicholas Menghini)

28. Connect it
to your
story

29. Share a
video

30. Quick Detour: YouTube

31. Let your
students
speak

32. Instagram

33. What You Want to Share:
Photos of Students
Scenery/Food
VideosClassroom Photos
Viral ContentInspirational Quotes
Image credits: The Noun Project (Picture by Alex Auda Samora; Quote by Matthew R. Miller; Slideshow by Ralf Schmitzer)

34. Tagging
Where relevant
Follow and regram
There’s an app for that
Hashtags
Really matter
Live Events
In-the-moment
Like
A lot
Tips for Connecting:
Image credits: The Noun Project (Hashtag by Isabel Foo; Calendar by Zlatko Najdenovski)

35. Make it
interactive

36. Show what
students
do

37. Host a
contest

38. @cherylrodewig
/in/cherylrodewig
cherylrodewig.com
And always
cross-promote
your channels ;)