Social Storytelling: Using Social Media to Connect with Your Students at the Next Level
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If you want to connect with your audience at the next level, you need to go where they are: the world of social media. Building an effective brand presence on social media today is about more than having a presence on Facebook, Twitter and Instagram. You need to tell your brand story in creative ways that encourage engagement and that means you need to let your students and supporters take over part of your story. This presentation was originally shared at a national education conference.
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Social Storytelling: Using Social Media to Connect with Your Students at the Next Level
- 1. SOCIAL STORYTELLING Using Social Media to Connect with Your Students at the Next Level Cheryl Rodewig // @cherylrodewig
- 3. …has changed
- 4. But it’s still about people
- 5. 2.7BILLION
- 7. Using the Content Matrix Image credit: Distilled
- 8. Facebook
- 9. What You Want to Share: School News Testimonials Trends/Infographics Videos Blogs Viral Content Image credits: Newspaper by Yorlmar Campos; Speech Bubble by Jack Zwanenburg; Graph by Tommy Kuntze; Blog by Luke Jarrett; Video by Dominic Whittle
- 10. Tips for Connecting: Like And like some more Testimonials Help your stars shine Tagging People and places Share Instructors and partners Image credits: The Noun Project (Tag by Bryn Taylor; User by Mundo)
- 11. Make it visual
- 12. Add a tag
- 14. Share a video
- 15. LinkedIn
- 17. What You Want to Share: Job Postings Job Tips Blogs FAQs School News Trends/Infographics Image credits: The Noun Project (Light Bulb by Jacob Melton; Help by dw)
- 18. Employees Get listed Blogging No website needed Reviews From graduates Notable Alumni Brag on your best Tips for Connecting: Image credits: The Noun Project (Group by Gregor Črešnar; Allstar by joris sewandon; Rating by Creative Stall)
- 21. Add a link for deeper connections
- 22. Blog about it
- 23. Twitter
- 24. What You Want to Share: Breaking News School News Fun Facts VideosBlogs Trends Fun and GamesTestimonials Image credits: The Noun Project (Video Game Controller by Vardan Stepanian; Bullhorn by Gardenia Fair)
- 25. Tagging As much as possible Follow and RT And “quote retweet” Live Q&A Customer support Lists Master curation Tips for Connecting: Image credits: The Noun Project (Refresh by Joris Hoogendoorn; List by Nicholas Menghini)
- 29. Share a video
- 32. Instagram
- 33. What You Want to Share: Photos of Students Scenery/Food VideosClassroom Photos Viral ContentInspirational Quotes Image credits: The Noun Project (Picture by Alex Auda Samora; Quote by Matthew R. Miller; Slideshow by Ralf Schmitzer)
- 34. Tagging Where relevant Follow and regram There’s an app for that Hashtags Really matter Live Events In-the-moment Like A lot Tips for Connecting: Image credits: The Noun Project (Hashtag by Isabel Foo; Calendar by Zlatko Najdenovski)
- 37. Host a contest