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Jessica’s affirmation
Dove commercial 1
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   Centre vs. margins of power
   “Doubly marginalized” e.g. lesbians and
    women of color
   On the lookout for patriarchy
   On the lookout for masculine language
   Stereotypical oppositions between
    male/female
   Portrayal of the female, especially her body
   Madonna/whore paradox
   patriarchy refers to
    the way our society
    has been governed
    by men, generation
    after generation
   Can you think of
    any examples of
    patriarchy?
   Language is the domain of the masculine
   Men own the right to ”name”
   The Mad Men
    school of seduction
   Secrets of
    workplace success
   Men are
    ”active”, women are
    ”passive”
   Men are
    ”reasonable”, wome
    n are ”emotional”
   Back in the day (Peggy
    from Mad Men)
   Killing Us Softly
   portrayal of women
    as either madonnas
    or whores.
    call for a feminine
    language that
    describes the
    female body in
    realistic, positive
    terms
   White women enjoy a
    position much closer
    to the center of
    power
   Women of color are
    doubly marginalized
    by their race and
    gender
   Lesbians are
    excluded because of
    their sexual
    orientation.
   Mary Wollstonecraft (A
    Vindication of the Rights
    of Women, 1792)
    highlight the inequalities
    between the sexes.
    Activists like Susan B.
    Anthony and Victoria
    Woodhull contribute to
    the women's suffrage
    movement
   National Universal
    Suffrage in 1920 with the
    passing of the
    Nineteenth Amendment
   After WW2, struggle for
    more equal working
    conditions
   National Organization for
    Women (NOW), formed in
    1966
   Feminist political activism.
   Writers like Simone de
    Beauvoir (Le deuxième
    sexe, 1972) and Elaine
    Showalter established the
    groundwork for the
    dissemination of feminist
    theories
   Dove-tailed with the
    American Civil Rights
    movement
   Resists the perceived essentialist
    (over generalized, over simplified)
    ideologies and a
    white, heterosexual, middle class
    focus of second wave feminism.
   Borrows from post-structural and
    contemporary gender and race
    theories to expand on marginalized
    populations' experiences.
   Writers like Alice Walker work to
    "...reconcile it [feminism] with the
    concerns of the black
    community...[and] the survival and
    wholeness of her people, men and
    women both, and for the promotion
    of dialog and community as well as
    for the valorization of women and of
    all the varieties of work women
    perform" (Tyson, 97).
   Naomi Wolf on Third Wave Feminism
   These days, it is not uncommon to hear young
    women say that they are “not feminists”. Why do
    you think that feminism has such a “bad rap”?
    Have we gone beyond the need to worry about
    gender equality?

   Read the short Globe and Mail article ”It’s Time
    Boys Learned the F-word” in Course Materials. Is
    it true? Is there a message in Feminism for
    young men?

   What do you think Feminism has in common with
    Postcolonialism?

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Feminism

  • 2. Dove commercial 1 Dove commercial 2
  • 3.
  • 4.
  • 5. Centre vs. margins of power  “Doubly marginalized” e.g. lesbians and women of color  On the lookout for patriarchy  On the lookout for masculine language  Stereotypical oppositions between male/female  Portrayal of the female, especially her body  Madonna/whore paradox
  • 6.
  • 7. patriarchy refers to the way our society has been governed by men, generation after generation  Can you think of any examples of patriarchy?
  • 8.
  • 9. Language is the domain of the masculine  Men own the right to ”name”
  • 10. The Mad Men school of seduction  Secrets of workplace success  Men are ”active”, women are ”passive”  Men are ”reasonable”, wome n are ”emotional”
  • 11. Back in the day (Peggy from Mad Men)  Killing Us Softly
  • 12. portrayal of women as either madonnas or whores.  call for a feminine language that describes the female body in realistic, positive terms
  • 13. White women enjoy a position much closer to the center of power  Women of color are doubly marginalized by their race and gender  Lesbians are excluded because of their sexual orientation.
  • 14.
  • 15. Mary Wollstonecraft (A Vindication of the Rights of Women, 1792) highlight the inequalities between the sexes.  Activists like Susan B. Anthony and Victoria Woodhull contribute to the women's suffrage movement  National Universal Suffrage in 1920 with the passing of the Nineteenth Amendment
  • 16. After WW2, struggle for more equal working conditions  National Organization for Women (NOW), formed in 1966  Feminist political activism.  Writers like Simone de Beauvoir (Le deuxième sexe, 1972) and Elaine Showalter established the groundwork for the dissemination of feminist theories  Dove-tailed with the American Civil Rights movement
  • 17. Resists the perceived essentialist (over generalized, over simplified) ideologies and a white, heterosexual, middle class focus of second wave feminism.  Borrows from post-structural and contemporary gender and race theories to expand on marginalized populations' experiences.  Writers like Alice Walker work to "...reconcile it [feminism] with the concerns of the black community...[and] the survival and wholeness of her people, men and women both, and for the promotion of dialog and community as well as for the valorization of women and of all the varieties of work women perform" (Tyson, 97).  Naomi Wolf on Third Wave Feminism
  • 18. These days, it is not uncommon to hear young women say that they are “not feminists”. Why do you think that feminism has such a “bad rap”? Have we gone beyond the need to worry about gender equality?  Read the short Globe and Mail article ”It’s Time Boys Learned the F-word” in Course Materials. Is it true? Is there a message in Feminism for young men?  What do you think Feminism has in common with Postcolonialism?