For more information see http://www.cba.org.uk/featured/pandemic-training-helps-bridge-the-gap-between-broadcasters-and-health-sector/

1. BE PREPARED!
MANAGING YOUR ORGANISATION
THROUGH A GLOBAL PANDEMIC
28 May 2013
Manado, Indonesia

2. This workshop…
Seeking to:
 raise awareness of pandemic issues
and…
 provide knowledge & tools to
enable their stations to keep
broadcasting and serve public in
the case of a fast-breaking
pandemic or other transnational
crisis.

3. Our coverage: 4 themes
 What does a pandemic
look like?
 Business continuity and
disaster preparedness
 Broadcasting during a
pandemic
 The aftermath: trauma &
recovery

4. Our coverage – contd.
 Broadcast content
 Information sourcing & verification
 Editorial decisions
 Ethical dilemmas
 Collaboration w/ health authorities
 Broadcast operations:
 Staying on air, no matter what
 Keeping staff healthy & motivated
 Sustaining logistics in crisis times

5. Communication expertise:
Integral to outbreak control
“WHO believes it is now time to
acknowledge that
communication expertise has
become an essential outbreak
control as epidemiological
training & laboratory analysis…”
- WHO Outbreak Communication
Guidelines, 2005
[WHO/CDS/2005.28]
Online: http://tiny.cc/OCG2005

10. Photo by Louie Psihoyos, www.psihoyos.com

12. Crying Wolf in the Global Village?

13. The world in tweets…
Mapping the Global Twitter Heartbeat
First Monday journal, May 2013
http://tiny.cc/TwtMap

14. Challenges: Old & New…
 How to nurture TRUST (in govts, experts)
 How best to manage EARLY WARNINGS?
 When & how to admit UNCERTAINTY?
 DENIAL vs. PANIC
 Levels of MEDIA FREEDOM in a country
 Communication strategies vs Reality
 Engaging SOCIAL MEDIA (Smart mobs?)

15. Rules of engagement…
 Main focus: Pandemics/broadcasting
 Backdrop: crisis/risk communication
 Everything on the record
 No topic taboo
 Stay focused yet flexible
 Free, open exchange: share, debate
 ENGAGE!

16. #AMS2013
@cbamedia