2. Direct marketing
• Direct marketing is one of the best ways to approach
customesr or clients and improve your business making
new contacts or selling your products.
• Also this strategy is very common when looking for
maximize brand awareness
4. Strategies
1. Loyalty Card
• Very common for retailing.
• This cards are similiar to credit cards that
identifies the holder as a part o user in loyalty
program.
• They usually have codes, chips or proximity cards
to be scanned.
5. Strategies
2. Guerrilla marketing
• Used for small businesses with small budgets
• It is based on creativity and calling for the
attention of clients in a memorable way.
• Actions stand out as being unconventional
6. Strategies
3. Clothing
• Another one considered as one of the most
popular ways to reach and engage clients.
• Companies or brands design their own clothes or
put their logo on them.
7. Strategies
4. Mailing
• Direct marketing strategy that chases
conversions and measurable results.
• It consists on contacting people via e-mail,
sending them special offers linked to landing
pages desgined to generate sales or new
contacts.
8. Strategies
5. Coupons
• Another direct marketing strategy looking for
conversions.
• This is one of the most influentional tools.
• It also allows to measure results
9. Strategies
6. Promotional gadgets
• This increments the oportunity to see the name
or logo of a company daily.
• They are useful so people uses them constantly
• It also helps position of a brand or company on
top of mind of clients
10. Promotional gadgets
If you’re considering on implement a direct marketing
strategy based on promotional gadgets, there are
some companies that manufacture custom pen drives,
which are the most popular effective gadgets on
market.