SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
6 direct marketing
strategies
Direct marketing
• Direct marketing is one of the best ways to approach
customesr or clients and improve your business making
new contacts or selling your products.
• Also this strategy is very common when looking for
maximize brand awareness
Direct marketing
Direct
marketng
Loyalty
cards
Guerrilla
marketing
ClothingMailing
Gadgets
Strategies
1. Loyalty Card
• Very common for retailing.
• This cards are similiar to credit cards that
identifies the holder as a part o user in loyalty
program.
• They usually have codes, chips or proximity cards
to be scanned.
Strategies
2. Guerrilla marketing
• Used for small businesses with small budgets
• It is based on creativity and calling for the
attention of clients in a memorable way.
• Actions stand out as being unconventional
Strategies
3. Clothing
• Another one considered as one of the most
popular ways to reach and engage clients.
• Companies or brands design their own clothes or
put their logo on them.
Strategies
4. Mailing
• Direct marketing strategy that chases
conversions and measurable results.
• It consists on contacting people via e-mail,
sending them special offers linked to landing
pages desgined to generate sales or new
contacts.
Strategies
5. Coupons
• Another direct marketing strategy looking for
conversions.
• This is one of the most influentional tools.
• It also allows to measure results
Strategies
6. Promotional gadgets
• This increments the oportunity to see the name
or logo of a company daily.
• They are useful so people uses them constantly
• It also helps position of a brand or company on
top of mind of clients
Promotional gadgets
If you’re considering on implement a direct marketing
strategy based on promotional gadgets, there are
some companies that manufacture custom pen drives,
which are the most popular effective gadgets on
market.

Contenu connexe

Tendances

Marketing strategies: Push & Pull Strategies
Marketing strategies: Push & Pull StrategiesMarketing strategies: Push & Pull Strategies
Marketing strategies: Push & Pull Strategies
MrSeller Zograf
 
Catalog marketing
Catalog marketingCatalog marketing
Catalog marketing
Mj Payal
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotions
prahladk
 

Tendances (20)

Introduction To Sales Management
 Introduction To Sales Management Introduction To Sales Management
Introduction To Sales Management
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Sales Force Management Presentation 1
Sales Force Management Presentation 1Sales Force Management Presentation 1
Sales Force Management Presentation 1
 
Retail Strategy
Retail StrategyRetail Strategy
Retail Strategy
 
Marketing strategies: Push & Pull Strategies
Marketing strategies: Push & Pull StrategiesMarketing strategies: Push & Pull Strategies
Marketing strategies: Push & Pull Strategies
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Direct marketing ppt shalvi
Direct marketing ppt shalviDirect marketing ppt shalvi
Direct marketing ppt shalvi
 
Selling Process
Selling ProcessSelling Process
Selling Process
 
Catalog marketing
Catalog marketingCatalog marketing
Catalog marketing
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budget
 
B2b ppt
B2b pptB2b ppt
B2b ppt
 
Recruiting and selecting the sales force
Recruiting and selecting the sales forceRecruiting and selecting the sales force
Recruiting and selecting the sales force
 
Sales Promotion in India
Sales Promotion in IndiaSales Promotion in India
Sales Promotion in India
 
5. Retail Shopper Behaviour
5. Retail Shopper Behaviour5. Retail Shopper Behaviour
5. Retail Shopper Behaviour
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal selling
 
Marketing types and importance
Marketing types and importanceMarketing types and importance
Marketing types and importance
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion ppt
 
Evolution ; meaning of sales management
Evolution ; meaning of sales managementEvolution ; meaning of sales management
Evolution ; meaning of sales management
 
Sales Promotions
Sales PromotionsSales Promotions
Sales Promotions
 
direct marketing
direct marketingdirect marketing
direct marketing
 

En vedette

18. personal selling
18. personal selling18. personal selling
18. personal selling
nzl88
 
Direct marketing ppt
Direct marketing pptDirect marketing ppt
Direct marketing ppt
swatifariya
 
Benefits and growth of direct marketing
Benefits and growth of direct marketingBenefits and growth of direct marketing
Benefits and growth of direct marketing
Jehra Mae Sevillano Ü
 
Direct Marketing on a Shoestring Budget: Content Marketing
Direct Marketing on a Shoestring Budget: Content MarketingDirect Marketing on a Shoestring Budget: Content Marketing
Direct Marketing on a Shoestring Budget: Content Marketing
Act-On Software
 
Direct marketing and direct selling
Direct marketing and direct sellingDirect marketing and direct selling
Direct marketing and direct selling
Shwetanshu Gupta
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
Tushar Narula
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
Davidt123
 

En vedette (17)

18. personal selling
18. personal selling18. personal selling
18. personal selling
 
Direct marketing ppt
Direct marketing pptDirect marketing ppt
Direct marketing ppt
 
Benefits and growth of direct marketing
Benefits and growth of direct marketingBenefits and growth of direct marketing
Benefits and growth of direct marketing
 
INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA
INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA
INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA
 
Chap14 Direct Marketing
Chap14 Direct MarketingChap14 Direct Marketing
Chap14 Direct Marketing
 
Integrating social media in PR (Case study Wales)
Integrating social media in PR (Case study Wales)Integrating social media in PR (Case study Wales)
Integrating social media in PR (Case study Wales)
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Direct Marketing on a Shoestring Budget: Content Marketing
Direct Marketing on a Shoestring Budget: Content MarketingDirect Marketing on a Shoestring Budget: Content Marketing
Direct Marketing on a Shoestring Budget: Content Marketing
 
Public relations, sponsorship, direct marketing and packaging - Basic of adve...
Public relations, sponsorship, direct marketing and packaging - Basic of adve...Public relations, sponsorship, direct marketing and packaging - Basic of adve...
Public relations, sponsorship, direct marketing and packaging - Basic of adve...
 
3.case study e_bay_direct marketing & dircet selling system
3.case study e_bay_direct marketing & dircet selling system3.case study e_bay_direct marketing & dircet selling system
3.case study e_bay_direct marketing & dircet selling system
 
Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)Cb unit-vi (psychological influences on consumer decision making)
Cb unit-vi (psychological influences on consumer decision making)
 
Align strategic HR to Business plan
Align strategic HR to Business planAlign strategic HR to Business plan
Align strategic HR to Business plan
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Direct marketing and direct selling
Direct marketing and direct sellingDirect marketing and direct selling
Direct marketing and direct selling
 
Sample Marketing Plan
Sample Marketing PlanSample Marketing Plan
Sample Marketing Plan
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communication
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 

Similaire à 6 direct marketing strategies

Similaire à 6 direct marketing strategies (20)

Promotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptxPromotion in Marketing Edupreneurship.pptx
Promotion in Marketing Edupreneurship.pptx
 
Promotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah EdupreneurshipPromotion in Marketing Mata kuliah Edupreneurship
Promotion in Marketing Mata kuliah Edupreneurship
 
Importance of Marketing: Contemporary Marketing Practices
Importance of Marketing: Contemporary Marketing PracticesImportance of Marketing: Contemporary Marketing Practices
Importance of Marketing: Contemporary Marketing Practices
 
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptxDIGITAL MARKETINGunit 1 prof.kanchan.pptx
DIGITAL MARKETINGunit 1 prof.kanchan.pptx
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international Markets
 
Chapter 7
Chapter 7Chapter 7
Chapter 7
 
Personal Selling Ppt1
Personal Selling Ppt1Personal Selling Ppt1
Personal Selling Ppt1
 
Marketing Strategies to Attract the Customers
Marketing Strategies to Attract the CustomersMarketing Strategies to Attract the Customers
Marketing Strategies to Attract the Customers
 
Understanding the value of Personalized Marketing Campaigns | The Entrepreneu...
Understanding the value of Personalized Marketing Campaigns | The Entrepreneu...Understanding the value of Personalized Marketing Campaigns | The Entrepreneu...
Understanding the value of Personalized Marketing Campaigns | The Entrepreneu...
 
Core Orientation
Core OrientationCore Orientation
Core Orientation
 
Sales and managment
Sales and managmentSales and managment
Sales and managment
 
Advertising & promotion
Advertising & promotion Advertising & promotion
Advertising & promotion
 
Brand Loyalty
Brand LoyaltyBrand Loyalty
Brand Loyalty
 
Use Marketing to Triple Your Business
Use Marketing to Triple Your BusinessUse Marketing to Triple Your Business
Use Marketing to Triple Your Business
 
WIRL
WIRLWIRL
WIRL
 
Partner Training: Marketing Strategies
Partner Training: Marketing StrategiesPartner Training: Marketing Strategies
Partner Training: Marketing Strategies
 
Marketing-Strategy.pptx
Marketing-Strategy.pptxMarketing-Strategy.pptx
Marketing-Strategy.pptx
 
Importance of marketing and promotion in resort business
Importance of marketing and promotion in resort businessImportance of marketing and promotion in resort business
Importance of marketing and promotion in resort business
 
SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013
SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013
SMCWgtn with Steve Dimakis (GSL Promotus) - Wednesday 20 November 2013
 
Promotion Management
Promotion ManagementPromotion Management
Promotion Management
 

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
 

Dernier (20)

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 

6 direct marketing strategies