Why Digital Business School ?
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The document discusses the growth of digital business and the need for high-quality training in digital marketing skills. It notes that digital business involves optimizing multiple digital channels in an integrated way, including SEO, SEM, email, social media, video and mobile. It promotes www.DigitalBusinessSchool.net as one of the best sources for learning practical digital marketing skills and becoming a certified professional through its focus on hands-on projects. The presentation encourages viewers to take a free introductory course to understand if joining this training opportunity would be beneficial.
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Why Digital Business School ?
- 1. Can you go through this presentation and share it ? Because wise people share what’s good. www.DigitalBusinessSchool.net 1
- 14. Apple Free Cash Flow www.DigitalBusinessSchool.net 14
- 15. Free Cash Flow www.DigitalBusinessSchool.net 15
- 20. Putting the mobile phone in context 5 Billion mobile users www.DigitalBusinessSchool.net 20
- 24. What is Digital Business? Convergence of business activities primarily driven through Digital Medium. A business has to reach out to all it’s stake holders in one or the other way using digital medium like internet or mobile. Increasing power of devices has enabled this trend. www.DigitalBusinessSchool.net 24
- 25. Digital Business – Multi Modal Businesses cannot wait at one place to either influence or convert. They have to do it in multiple places using multi-device approach. It’s no more just an internet browser on a PC or a Laptop. It’s more. www.DigitalBusinessSchool.net 25
- 26. What are the Components? Will your business do only SEO today ? Or will also do SEM, Email Marketing, Social Media (oh yes, Social Media Optimization and Social Media Marketing), Video, Mobile (and yes text, mobile website, wap or app) or optimization of all these channels. And yes in Social Media, will you do just www.DigitalBusinessSchool.net 26
- 27. On what device? Will you target only internet users on a desktop or laptop, or include www.DigitalBusinessSchool.net 27
- 28. Why can’t I do all? Yes. You can if you are one of the fortune 500 companies and can budget for a team and technology. But, that’s not necessary. What’s needed is to identify where the prospects and customers are and reach out to them. Meaning Optimize the Marketing efforts. www.DigitalBusinessSchool.net 28
- 29. What should I do? Need is to Optimize all these approaches in an integrated way and track these approaches. Once you are confident about this, then scale and diversity. If you are learning, then you’ve got to get an overview as well as working of all the approaches. Then visualize to specialize. www.DigitalBusinessSchool.net 29
- 30. Approach at Digital Business School Provide insights into all the components of the system of Digital Business Learn these modules at basic, intermediate, specialization, professional and practitioner levels www.DigitalBusinessSchool.net 30
- 31. Thoughts by Prof Mohan BirSawhney - Conventional Marketing Thinking Organize by product units Focus on profitable transactions Judge performance primarily by financial results Focus on satisfying shareholders The marketing dept does the marketing Build brands primarily through advertising Emphasize customer acquisition Measure customer satisfaction Over-promise to get the order Make the firm the unit of analysis 31 www.DigitalBusinessSchool.net
- 32. New Marketing Paradigm Organize by customer segments Focus on customer lifetime value Look at marketing metrics as well as financial ones Focus on satisfying several stakeholder groups Everyone in the company does marketing Build brands through company behaviour Emphasize customer retention Measure customer value and loyalty Under-promise, over-deliver Make the value chain the unit of analysis 32 www.DigitalBusinessSchool.net
- 33. Conventional marketing thinking questioned due to… Hypercompetition is rampant Power has been shifting from manufacturers to giant retailers Power is now shifting to consumers Consumers are more price and value sensitive and better informed Brands are looking more alike and brand loyalty is declining Mass advertising is losing some effectiveness Direct marketing tools and public relations are becoming more effective 33 www.DigitalBusinessSchool.net
- 34. Bottom line… “Markets are changing faster than marketing.” 34 www.DigitalBusinessSchool.net
- 35. “Today, most company marketing strategies are obsolete” – Kellog On Marketing 35 www.DigitalBusinessSchool.net
- 36. Evolution of Marketing Activities www.DigitalBusinessSchool.net 36
- 38. Where is this leading to? Shift in the kind of jobs available Shift in training requirements Now people learning on their own without expert knowhow But very high end training available to a select few who can afford. Eg. www.DigitalBusinessSchool.net 38
- 39. Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there. www.DigitalBusinessSchool.net 39
- 40. www.DigitalBusinessSchool.net 40 Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.
- 41. www.DigitalBusinessSchool.net 41 Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.
- 42. www.DigitalBusinessSchool.net 42 Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. www.DigitalBusinessSchool.net is one of the best out there.
- 43. DBS Training from Professionals and Practitioners Focus on practical work and projects Learning by doing Certified as Professionals Affordable training www.DigitalBusinessSchool.net 43
- 44. Don’t agree? In the next few days, we will take you through FREE Introductory Course Understand if you want to be part of this tremendous opportunity Our team is there to help. On web, on mobile. twitter.com/DigitalBSchool on.fb.me/DBSonFB www.DigitalBusinessSchool.net 44
- 45. THANK YOU Leave your comment below. We would be glad to get in touch. PramodhBN @pramodh www.DigitalBusinessSchool.net 45