5. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
Norman Evans, The Creative Marketing Network Inc. (CMN)
1971 - 1977 : Creative Director, Evans Advertising, UK
1977 : Immigrated to Canada
1977 - 1979 : Confederation Life Insurance Company
(Specialist in Disability Insurance)
1980 - 1982 : Apple C.O.R. customer-oriented sales training
1983 - 1985 : Developed Value-Added STAR planning system,
combining SPIN methodology (Xerox sales training)
1985 : Founded The Creative Marketing Network (CMN), integrating
advertising, PR, and event strategies for emerging technology companies
1986: Launched Desktop Publishing Laser Printer for Apple Computers
1989: Published Creative Marketers Handbook:Plan the Work, Work the Plan
1987-94: Agency of Record (AOR) for Microsoft Canada
1994 - today : Working with the Who's Who of technology companies
2000 - 2011 : Creative Director and Corporate Strategist, ASSET Inc.
(developed the ASSET Highway system to manage the life-cycle of a loan)
2009 - 2011 : Developed the DESKercise calendar program for ASSET
2011 - 2012 : Creative Director, D+H
Partial client list:
6. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
Norman Evans, The Person
1987 - 1988 : 5 incidents of profound ischemia (lack of blood supply to his
heart) the cause of which was a 100% blocked right coronary artery,
discoverer through an angiogram conducted in July 1987, 2 months after
his 40th birthday.
1988 : Toronto Rehab prescribed a ‘walking-exercise’ prescription
1989 - present : Heart disease survivor who reversed his arterial
blockages without surgery!
In 2008 designed and produced the first DESKercise calendar for the financial
services industry expounding the idea that ‘sitting at your desk, doesn’t have to
be a pain’.
2009 – 2012 : the calendar was successfully published in various designs.
This series of exercises were called:
Don’t wait do it! – DESKercise.
7. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
ASSET Inc.
Deskercise campaign
Note pad #1
Double sided
note pad #2
Front Back
2011 Calendar
Deskercise booklet
Deskercise poster
This campaign was designed to promote
a healthy workplace.
Doing these stretching exercised throughout
the day can help you focus and prevent
health problems, increase your level of
brain activity and reduce over all stress
levels without ever leaving your desk.
10. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
Winner of the 2012
Microsoft User Experience
Award for a Mobile App
The DESKercise program was
conceived by Norman Evans and
embedded into the core marketing
messages at ASSET Inc. adding value
to the employees and customer
experience.
The DESKercise is now available as a
custom white-label program.
11. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
Winner of the 2012
Microsoft User Experience
Award for a Mobile App
29. Delivering sustainable solutions since 1986 starcmn.com
ASSET Identity Guidelines
DESKercise App - Winner of the 2012 Microsoft User Experience Award
Norman Evans: Concept, Creative Direction, and Writing:
Ronnie Napoleon Pereira: Original Art and Typography
Mark Ironside/Jayde Ironside, www.newmedistar.tv APP Development Team