1. The Infotention Network
http://www.infotention.com
March 13, 2012
© 2012 The Infotention Network

2. Mission Statement
The Infotention Network (TIN) provides
workshops and resources that enable
participants to transform their relationship
with information to one of focus,
confidence, mastery and ease.
The Network's programs, curricula, and
tools enhance the participants’ ability to
source, select, and process information;
transform information into usable
knowledge; and disseminate that
knowledge as enriched enterprise
intellectual capital.
© 2012 The Infotention Network

3. Information Overload
Make Information Overload a Thing of the Past
Does this sound familiar?
You can’t keep up with:
- your inbox -the Company newsletter
- the memorandum from corporate -the latest trade journal articles
- incoming from family -Compliance documentation
-regulations/rules changes -trouble tickets flagged priority
-the strategic planning team you chair -social monitoring and metrics
-Web 2.0, 3.0 and beyond.
© 2012 The Infotention Network

4. Information Overload (continued)
You’re Overloaded already! And every day, there’s more:
Behind the Firewall In the Field
–Mail –Industry News
–Snail mail –New Technologies
–Voicemail –Competitors
–Cell –New Research
–Text –New Regulations
–Tweet –Upgrades
–Docs –Service Contracts
–Specs –Best Practices
–Project Plans –International Challenges
–Finance, HR, Legal –Risk Management
–Reports –New Builds
–Audits –Migration to the Cloud
–Client Communications –The Latest Score
–Meetings
© 2012 The Infotention Network

5. The Infotention Network
Isn’t it Time to Take Control?
Wouldn’t you like to transcend information overload by transforming potentially
overwhelming streams of incoming information into accurate, relevant, useful, and
timely knowledge?
Curing information overload is accomplished by acquiring a skill set for developing
a personal knowledge management system; one that enables you, on an ongoing
basis, to:
– identify and source important, relevant and authoritative information;
– automate hunting and gathering of outside materials;
– filter all incoming so the important is prioritized, and the irrelevant is eliminated;
– present the results in easily organized and reviewable windows; and
– facilitate identification, efficient storage and easy future retrieval or reference.
Together, we call this skill set Infotention.
Infotention is developed both inwardly, as a personal knowledge management skill,
and outwardly, as a means of connecting and collaborating with colleagues and team
members, and intentionally imbuing knowledge with social context.
© 2012 The Infotention Network

6. The Infotention Network
The Infotention Network provides workshops and resources that
enable participants to transform their relationship with information to
one of focus, confidence, mastery and ease.
The Network’s programs, curricula and tools enhance the participants’
ability to source, select and process information; transform
information into usable knowledge; and disseminate that knowledge as
enriched enterprise intellectual capital.
Enterprise Value is measured in terms of enhanced:
 Productivity
 Intellectual Capital Formation
 Tacit Knowledge Capture and Dissemination
 Collaboration
 Social Capital Formation and Maintenance
© 2012 The Infotention Network

7. The Infotention Matrix

8. The Infotention Matrix – cont.
• There are two key vectors involved, in
understanding information overload and
mastering Infotention skills. These are:
•The source or origin of new
information- arising
internally, behind the firewall
versus externally, from
outside the firewall; and
•The nature of the conversion
of that information to value,
flowing into the enterprise
from outside, or flowing out
from the enterprise to the
marketplace.

9. The Infotention Matrix – cont.
• Infotention skills focus on the needs and
requirements of every employee regardless of his
or her location in the Infotention Matrix.
Whether residing:
In Zone I, and involved with comparison of
internal and external actors, risks or
competition;
Zone II, charged with the most sensitive
proprietary assets and processes of the
enterprise;
Zone III, responsible for management and
capitalization of intellectual capital and assets;
or,
Zone IV, responsible for external
communication, whether marketing, sales,
communications or recruitment,
Everyone is challenged to source, process, store and disseminate
information in an efficient, automated and masterful way.

10. The Infotention Network
Who Benefits and How
o Sales Managers/ Representatives More efficiently track and filter
client needs, competitive developments, trade press and client reviews.
o Service Providers Maintain domain expertise and currency more
efficiently; maximize leveraging of client and competitive intelligence; increase
tacit and proprietary knowledge sharing and intellectual capital conversion.
o Line/business Managers Improve real time productivity,
performance, efficiency, and situational awareness across departmental and
divisional business units, with each employee enabled and wired to their
individual needs and requirements.
o R&D Personnel Enhance and facilitate internal and external real time
monitoring of new developments, publications, coordination with other research
efforts, groups or geographically separated divisions. Facilitate targeted
dissemination of mission critical changes, results, or insights in real time without
diversion of focus from research activities.
© 2012 The Infotention Network

11. The Infotention Network
Who Benefits and How (continued)
o Corporate Learning Trainers/Facilitators Stay abreast of
latest learning offerings, best practices, insights, and developments in
enhancing curriculum development, delivery, and evaluative metrics of program
effectiveness and value.
o Corporate HR Personnel Enablement of partnering with business
units to enhance effective social and cultural awareness and interaction with
client, customer and internal stakeholders. Increased efficiency and awareness
of enterprise challenges and stress points warranting HR support or
intervention.
o Corporate Communications Professionals Support and
enhance enterprise awareness, monitoring and management of adverse or
potentially damaging exposure. Materially enhance real time management and
dissemination of corporate communications in response to unforeseen or
adverse events.
© 2012 The Infotention Network

12. Courses
Presently, the Infotention Network offers two course modules:
Infotention Workshop - A half-day (four hour) online
workshop with Howard Rheingold, introducing the mindset,
attention training, online media skills, and information tools
needed to transform information overload into knowledge
navigation. Learn about tools to bring continuous streams of
relevant information to your attention, and techniques for
harvesting useful knowledge and avoiding distraction.
Curation Workshop – A half-day (four hour) online
workshop with Howard Rheingold introduces the mindset,
methodology, and tools necessary to establish oneself as an
authoritative curator of specific niche topics, to grow a
following and reputation as a curator, and to connect with
communities and networks of other curators. Learn about
tools to bring continuous streams of relevant information to
your attention and techniques for harvesting useful
knowledge.
© 2012 The Infotention Network

13. Licensing/Delivery Options
Offering I:
• The Infotention Network: We offer two one-half day online
workshops: the Infotention Workshop and the Curation Workshop.
• Included is an online interactive program with a live instructor, post
course support (two weeks), downloadable PDF Workshop Manual,
web-based student registration platform, scheduling platform, and
virtual classroom (client customized, and password-secured to each
sponsoring organization).
• There is an initial one-time charge for Client branding and
customization of web interface, virtual classroom, and online
support offerings if Client packaging is desired.
© 2012 The Infotention Network

14. Offerings (continued)
Offering II:
• Train the Trainer: If you have a defined trainer/facilitator resource as
part of your enterprise Learning strategy, we offer an Instructor
Certification in the Infotention and Curation Workshops – each
comprised of a one day-long training, per Workshop Certification.
Included is: post course support (four weeks), downloadable PDF
Course Manuals, trainee registration platform, scheduling platform,
virtual classroom resources (all cloud based, client customized, and
client-password-secured if required), Trainer Certification, with
automated licensing and billing.
• Subsequent Trainer-facilitated classes to internal students are half-day
Workshops, include all of the above including workshop attendance,
reference manual, and access to additional online resources.
© 2012 The Infotention Network

15. Offerings (continued)
Offering III:
• Consulting Services + Pedagogy Licensing:
The Infotention Network will provide consulting
and development resources to assist with
adoption and integration of the Infotention
Network pedagogy to Client enterprise tools,
platforms and practices, learning and learning
materials on a customized basis.
• Consulting Services are provided on a time and
materials basis.
© 2012 The Infotention Network

16. Endorsements
“Howard’s both brilliant and intuitive, at the highest level I’ve witnessed in
some 20 years of teaching and learning. Howard “got” me faster than any
teacher I’ve had in recent memory, and I saw him do this again and again
with our other co-learners. He’s a very fast learner, cares deeply about
what his students learn and contribute, and has vastly expanded my
consideration set in new media, cooperation studies, and personal learning
networks. Best and most innovative reading/link suggestions of the last
decade for me. Really. If you want to grow, Howard’s your guy.” — Kathi
Inman Berens, Ph.D., Assoc. Prof. of Writing Instruction, University of
Southern California, Distinguished Fellow, USC Center for Excellence in
Teaching
“Through this course, I learned tools and techniques and developed a
learning framework that has direct impact on my work. Now I know how to
filter and curate information and stay on top of my learning. Although I
personally gained more than that, for my company those are the biggest
returns on investment as I can directly apply my learning to our business
now.” — Ming-Li Chai, Strategic Design Researcher, Microsoft Lync
Design Group
© 2012 The Infotention Network

17. Contact Us
For questions, inquires, or registration:
url: www.infotention.com
Email: info@infotention.com
Address: 557 Northern Parkway
Ridgewood, NJ 07450
Phone: +1. 609.375.8347
© 2012 The Infotention Network