This powerpoint is my representation of my education in marketing: what I've learned, which colleges I've attended and how I can use my experiences and knowledge as an asset for the future. Aiming for world domination is about being ambitious, daring to take risks and making tough choices. It's about seeing that wars are more related to business then we first imagined. As an employer you don't go to work, you go to war. Aiming for world domination isn't about destruction, it's about collaboration and sustainable branding. Each graduate isn't a name any more, but became a brand yesterday. Welcome to the business battleground!

2. AIMING FOR WORLD DOMINIATION

3. AIMING FOR WORLD DOMINIATION
Bienvenue sur le champ de bataille d’affaires

4. Nom: Koppenol
Prénom: Dries
Formation: Marketing
Lieu de naissance: Louvain
Date de naissance: 14/12/1990
Nationalité: Belge
Dries Koppenol
• Attentif • Exigeant
• Ambitieux • Arrogant
• Dévoué • Incertain
Caractéristiques

5. • Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}
• Code activiteit: GC10112 Gastcollege Emerging markets of
China: Stefanie Chen {E}
• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}
• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters
{NL}
• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}
• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}
• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene
{NL}
• Code activiteit: GC11113 Gastcollege Ministry of World
domination {E}
• Code activiteit: GC11122 Gastcollege C-Change {NL}
• Code activiteit: GC11231 Gastcollege Squaremelon {NL}
• Code activiteit: GC11241 Gastcollege Oona {NL}
• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC11321 Gastcollege Getty Images {NL}
• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}
• Code activiteit: GC11344 Gastcollege Heaven Can Wait
{NL}
• Code activiteit: GC11411 Gastcollege C.B.G {NL}
• Code activiteit: GC11425 China: Impact of Growth on the
Business
Environment and Long-Term
Implications {E}
• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}
• Code activiteit: GC11512 Gastcollege Studio Spark {NL}
• Code activiteit: GC11524 Gastcollege Antenno {NL}
• Code activiteit: GC11531 Filmvoorstelling The Corporation
{E}
• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC12124 Gastcollege Purina {NL}
• Code activiteit: GC12134 Gatscollege World Outgames {NL}
• Code activiteit: GC12224 Gastcollege Voralities {NL}
• Code activiteit: GC12241 Gastcollege Global Image {NL}
• Code activiteit: GC12321 Gastcollege Brandhome {NL}
• Code activiteit: GC12331 Gastcollege Microsoft Cloud
Computing {NL}
• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}
• Code activiteit: GC12412 Gastcollege Queromedia {NL}
• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}
• Code activiteit: GC12513 Gastenllege Ipsos {NL}
• Code activiteit: GC12531 Gastcollege Film Inside Job {E}
TOTAAL MA TA
118 104 14
+28 +44 -16

6. • Code activiteit: GC10114 Gastcollege Wim van Dievoort {NL}
• Code activiteit: GC10112 Gastcollege Emerging markets of
China: Stefanie Chen {E}
• Code activiteit: GC10213 Gastcollege Annick Annaert {NL}
• Code activiteit: GC10235 Gastcollege IBM: Yves van Seters
{NL}
• Code activiteit: GC10313 Gastcollege De Filharmonie {NL}
• Code activiteit: GC10422 Gastcollege Guava: Tom Bellens {NL}
• Code activiteit: GC10313 Gastcollege Microsoft: Patrick Viaene
{NL}
• Code activiteit: GC11113 Gastcollege Ministry of World
domination {E}
• Code activiteit: GC11122 Gastcollege C-Change {NL}
• Code activiteit: GC11231 Gastcollege Squaremelon {NL}
• Code activiteit: GC11241 Gastcollege Oona {NL}
• Code activiteit: GC11312 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC11321 Gastcollege Getty Images {NL}
• Code activiteit: GC11332 Gastcollege Netlash-bSeen {NL}
• Code activiteit: GC11344 Gastcollege Heaven Can Wait
{NL}
• Code activiteit: GC11411 Gastcollege C.B.G {NL}
• Code activiteit: GC11425 China: Impact of Growth on the
Business
Environment and Long-Term
Implications {E}
• Code activiteit: GC11434 Gastcollege IDEA Consult {NL}
• Code activiteit: GC11512 Gastcollege Studio Spark {NL}
• Code activiteit: GC11524 Gastcollege Antenno {NL}
• Code activiteit: GC11531 Filmvoorstelling The Corporation
{E}
• Code activiteit: GC12112 Gastcollege Proximity BBDO {NL}
• Code activiteit: GC12124 Gastcollege Purina {NL}
• Code activiteit: GC12134 Gatscollege World Outgames {NL}
• Code activiteit: GC12224 Gastcollege Voralities {NL}
• Code activiteit: GC12241 Gastcollege Global Image {NL}
• Code activiteit: GC12321 Gastcollege Brandhome {NL}
• Code activiteit: GC12331 Gastcollege Microsoft Cloud
Computing {NL}
• Code activiteit: GC12342 Gastcollege OgilvyOne NY {E}
• Code activiteit: GC12412 Gastcollege Queromedia {NL}
• Code activiteit: GC12424 Gastcollege TCCGlobal {Nl}
• Code activiteit: GC12513 Gastenllege Ipsos {NL}
• Code activiteit: GC12531 Gastcollege Film Inside Job {E}
TOTAAL MA TA
118 104 14
+28 +44 -16

7. Champ de bataille d'affaires

8. • Armoury:
Product development
• Strategy:
Selling products
• Allies:
One to many Relation
• Identity:
Empty transaction
Marketing 1.0 - PRODUCTS
A DYNAMIC BATTLEGROUND

9. • Armoury:
Product differentiation
• Strategy:
Brand loyalty / Consumer
• Allies:
One to one
• Identity:
Community transaction
Marketing 2.0 - CONSUMERS
A DYNAMIC BATTLEGROUND

10. A DYNAMIC BATTLEGROUND
• Armoury:
Product/Brand/Consumer
values
• Strategy:
Make the world a better place
• Allies:
Collaboration
• Identify:
Global transaction
Marketing 3.0 – SUSTAINABLE DEVELOPMENT

11. • Armoury: ?
• Strategy: ?
• Allies: ?
• Identify: ?
Marketing …
The NEXT BATTLEGROUND

12. • Armoury: ?
• Strategy: ?
• Allies: ?
• Identify: ?
GOAL: MAKING PROFIT
The NEXT BATTLEGROUND

13. WORLD domination TOOLKIT
INTEL IMPAC
T
INTERA
CT
IMAGE
Armoury Allies Strategy Identity

14. SEXY LITTLE SOURCES
• Numbers (Mind)
• Big Data
• Real-time Data (web-Analytics, A/B testing, …)
• Market Research
• …
• Insights in (Soul)
• Trend watching
• Cultures / Religions
• …
• Roots (Heart)
• Past (History and experience)
• Development (How things changed)
#1 Knowledge
ARSENAL

15. RALLY THE HERD
• Connect
• Consumers
• Brand Ambassadors
• …
• Collaborate
• Networks
• Partnerships
#2 Interaction
ALLIES

16. MAKING IMPACT
• Combination
• On & -Offline world
• Knowledge & Interaction
• Communication
• Consumers
• Stakeholders
• Social Media / Web / Print
• Choices
• Choosing battleground
• Taking Risks
#3 Impact
STRATEGY

17. REPUTATION AS CURRENCY
OF THE 21TH CENTURY
#4 Identity
IMAGE
MOST IMPORTANT ASSET = REPUTATION

18. THE BATTLE HAS ALREADY BEGUN

19. TODAY YOU ARE YOUR OWN BRAND
AND YOUR OWN TICKET TO …

20. WORLD DOMINATION