Cornell University School of Hotel Administration Lecture: Strategic Events Planning

In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone. The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes. In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.

More information about Liz Ngonzi: http://lizngonzi.squarespace.com/

Formation

Cornell University School of Hotel AdministrationHADM 2275 LectureMarch 14, 2011Leveraging Emerging Technologies to Make You More Marketable and Your Events More Manageable Presented by Liz Ngonzi Founder / CEO, Amazing Taste, LLC

Lecture Overview Lecture Learning Objectives 2 Minutes About Elizabeth Ngonzi 2 Minutes About Amazing Taste 2 Minutes Case Example: HEC8610 Minutes Event Management Process 10 Minutes Strategic Events Management Tools 35Minutes Marketing Case Study: HEC8615 Minutes Learning Objectives Review 2 Minutes More Information 2 Minutes

Lecture Learning Objectives By the end of today’s lecture, you should be able to: ,[object Object]

Reference at least two emerging technologies increasing efficiency of event management.

Explain pros and cons of marketing an event through printed materials, online and through mobile devices.,[object Object]

About Amazing Taste, LLC About Amazing Taste Values-led consulting firm that connects public sector organizations with private sector entities to achieve their strategic objectives through marketing campaigns, events and educational activity. Works with domestic and international: Educational institutions Gender rights organizations Healthcare foundations Political campaigns Youth development organizations

Event Management Process ,[object Object]

What types of services would help make this event a success?

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