See how Crate & Barrel helps buyers by providing content and curated products to offer "perfect" gifting advice to shoppers for the holidays.

1. Offer "Perfect" Gift-Giving
Advice to Buyers
Crate & Barrel
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

2. OFFER "PERFECT" GIFT-GIVING ADVICE
TO BUYERS
In 2011, they provided a “Great gift ideas for everyone on your
list” gift ideas section.

3. OFFER "PERFECT" GIFT-GIVING ADVICE
TO BUYERS
In 2012, they actually created an entire holiday gift guide to
help their shoppers decide what to buy.

4. OFFER "PERFECT" GIFT-GIVING ADVICE
TO BUYERS
In recent years they’ve integrated gift advice subtly into holiday
shopping navigation. For 2013 they had categories for “Shop
Gifts We Love” and “Shop Gifts for Him”:

5. OFFER "PERFECT" GIFT-GIVING ADVICE
TO BUYERS
Similarly, 2014’s holiday navigation was very similar with “Find
the Perfect Gifts for Everyone On Your List”.

6. Continuous Conversion Optimization
for eCommerce Stores
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