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Online 
terms & conditions 
Jacques 
Folon 
www.folon.com 
! 
Partner 
Edge 
Consulting 
! 
Maître 
de 
conférences 
Université 
de 
Liège 
Chargé 
de 
cours 
ICHEC 
Brussels 
Management 
School 
Professeur 
invité 
Université 
de 
Lorraine 
(Metz) 
ESC 
Rennes 
! 
http://www.nyls.edu/institute_for_information_law_and_policy/conferences/visualizing_law_in_the_digital_age/
All presentation and resources are available on 
WWW.FOLON.COM (cours)
Online terms & conditions are binding contractual offers and are 
today the most complex legal environment
Basic principles about 
contracts
Nemo censetur ignorare legem 
legal fiction 
! 
! 
! 
! 
! 
7
freedom of contracting 
http://www.scuole.vda.it/mpf/images/droit_economie/image020.jpg 
8
Consensualism 
Source de l’image: http://www.contrat-agile.org/images/balance.jpg 
9
principally a contract must not be in writing 
http://mende.blogs.midilibre.com/media/00/01/524903691.JPG
But online contracts must 
be saved and archived by 
the merchant 
9
Consent 
◆ free 
◆ understanding 
◆ mistakes 
◆ consumer 
protection 
◆ Cooling off period 
http://mpchristianity.com/wp-content/uploads/2009/11/james-bond-holding-gun-600x360.jpg
A contract is a law for the parties 
12
DON’T FORGET 
A WEDDING CONTRAT IS ONLY WRITTEN 
FOR THE DAY OF THE DIVORCE !!! 
Source de l’image : http://www.linterna1u3te.com/argent/impots/contrat-mariage/
ONE MAY NOT SIGN A CONTRAT 
FOR A THIRD PARTY 
• PROXY 
• POST RATIFICATION 
• POWER OF ATTORNEY 
Source de l’image: https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTweadE3u2MHLsU2pXJe4eTnsFakN_4jleT8W5g2XFTQj4ON3vU 
14
A BADLY WRITTEN CONTRACT IS A 
POSSIBILITY OF CONFLICTS 
Source de l’image: http://media.comprendrechoisir.com/public/image/public/studio/image/content/259184/mainImage-main-4346798.jpg
THE ONE WHO HAS THE PEN 
WRITES THE LAW 
Source de l’image: http://www.lexisnexis.com/Community/corpsec/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/business-law-blog/fine-print-contract.jpg 
16
THE MORE IMPORTANT READER 
IS THE JUDGE! 
Source de l’image: http://phandroid.s3.amazonaws.com/wp-content/uploads/2011/07/judge-judy.jpg 
17
ITERPRETATION ONLY EXISTS 
IF THE CONTRACT IS UNCLEAR 
http://cache.20minutes.fr/img/photos/20mn/2009-07/2009-07-21/article_magistrat.jpg
THE LAW MAY ADD OR SUPPRESS SOME 
ARTICLES OF A CONTRACT ! 
http://www.assurances-et-mutuelles.com/wp-content/uploads/2011/09/loi-chatel.jpg 
19
LEGAL ADVISER OR LAWYER 
• LEGAL ADVICE 
• CONTRACT 
• COURT CASE 
http://media.comprendrechoisir.com/public/image/appel-avocat-ou-notaire-main-7857840.jpg 
22
WHO IS A « GOOD » LAWYER? 
24
ONE MAY DISCUSS FEES 
• TIME SHEET 
• HOURLY RATE 
• SUCCESS FEE 
http://www.capital.fr/var/cap/storage/images/media/images/photo-v2-457x222/rea/argent-noir/5482686-1-fre-FR/argent-noir_large.jpg 
25
30 
UNBALANCED 
➢CONSUMER (=> PROTECTION) 
➢SIZES IN B2B 
➢TECHNICALITIES 
➢LACK,OF PRECISENESS
REASON OF THE CONTRACT 
35 
! • GOOD 
• SERVICE 
• B2B 
• B2C
Source: http://www.selogerpro.com/zi/e3/32/67632.jpg 5215 
• WHAT ARE 
THE 
CONTRACTUAL 
DOCUMENTS ?
MAIN CONTRACTUAL 
CLAUSES 
25
The consumer has the right to contractual 
terms written in plain and understandable 
language and this applies as well online. 
! 
Where there is doubt about the meaning of a 
term, the interpretation most favourable to the 
consumer shall prevail
Any consumer in the EU, also in the 
digital environment, is protected 
from unfair standard contract terms 
by traders that create an 
unreasonable imbalance to the 
detriment of the consumer. 
! 
If a contract contains such terms, the 
consumer is not bound by them, 
although the contract itself usually 
remains valid.
WHO ARE THE PARTIES ? 
• BE PRECISE 
• CONSUMER ? VAT? 
• COUNTRY OF THE 
MERCHANT 
• INFORMATION 
REQUESTED BY 
CONSUMER 
PROTECTION
Every online consumer concluding a contract in the EU has the 
right to have easy, direct and permanent access to at least 
the name and geographic address of the provider, 
the electronic mail address or website, 
the trade register in which the provider is entered and his 
registration number, 
the professional title and professional body with which the 
provider is registered, 
the VAT details where applicable 
any other detail allowing rapid and effective contact with the 
provider 
access to codes of conduct to which the provider subscribes 
to contract terms and general conditions in a way that allows 
him to store and reproduce (print) them.
WHO IS THE MERCHANT ? 
• WELL KNOWN? 
• LOCALIZED IN AN 
UNUSUAL 
COUNTRY 
• E-REPUTATION ? 
http://gamersblogfr.files.wordpress.com/2012/06/anonymous.
59 
• IMPORTANT FOR 
INTERPRETATION 
• IMPORTANT FOR 
THE 
UNDERSTANDING 
WHEREAS 
http://www.lanouvellerepublique.fr/var/nrv2/ 
storage/images/contenus/articles/2013/02/01/la-sensation- 
beckham-au-psg/24704292-1-fre-FR/ 
La-sensation-Beckham-au-PSG_reference.jpg
ENTRY IN FORCE 
➢ COOLING OFF PERIOD 
OF 14 DAYS 
➢ PRODUCT OR SERVICE 
UNAVAILABLE 
➢ SUSPENSION CLAUSE 
http://www.linternaute.com/argent/immobilier/maitriser-ses-charges-de-copropriete/image/date-anniversaire-contrat-est-moment-remettre-compagnies-concurence-obtenir-994183.jpg
TYPE OF CONTRACTS 
• T & C => NO NEGOCIATION 
• AGAINST MONEY - FREE - 
FREEMIUM 
• ONE SHOT - MONTHLY 
• GOODS OR SERVICES 
• DIGITAL GOODS 
60 
http://www.barreau-annecy.com/images/stories/contrats.jpg
• FIXED PRICE 
• MUST BE CLEAR 
• ONE PAYMENT OR SUCCESSIVE 
• ON DELIVERY - BEFOREHAND 
• LATE PAYMENT INTERESTS 
• DELIVERY INCLUDED? 
33 
61 
PRICE
WHAT IS SOLD ? 
INTELLECTUAL PROPERTY? 
65
Every consumer in the EU has the 
right to receive clear, correct and 
comprehensible key information 
from a trader about the product or 
service before making an online 
purchase.
This information must include the main characteristics of 
the product, 
! 
price inclusive of taxes, 
delivery costs, 
the arrangements for payment, delivery or performance, 
identity and geographical address of the trader, 
the existence of a right of withdrawal or cancellation (for 
products which involve such right), 
the period for which the offer or the price remains valid 
if applicable, the minimum duration of the contract. 
37
Unless contracts are concluded exclusively by exchange 
of electronic mail or by equivalent individual 
communications, this information must also contain the 
different technical steps to follow to conclude the 
contract; whether or not the contract will be filed and 
accessible; the technical means for identifying and 
correcting input errors, and the languages offered for 
the conclusion of the contract 
! 
When the consumer places his order online, he has the 
right to receive an acknowledgment of the receipt of 
the order without undue delay and by electronic means 
38
Drugs, forbidden products (in certain 
countries ), medical products, etc. 
http://www.lacapitale.be/sites/default/files/imagecache/pagallery_450x300/1893094842_ID6494725_drogue_125820_H36EUE_0.JPG
68 
• FIXED TERM OR 
NOT 
• IF NOT HOW TO 
STOP IT 
• WHAT IS THE 
BEST WAY? 
40 
LENGHT
COUNTRY 
• DELIVERY OF SERVICE 
• CONFLICT OF LAWS 
• CONTRACT APPLICABLE LAW 
41 
69
INTELLECTUAL PROPERTY 
70 
• IMPORTANT IF APPLICABLE 
• Copyright vs. Droit d’auteur 
• TRANSFER OF RIGHTS 
• WHAT IS AUTHORIZED? 
Source: http://digitallife.vanderbilt.edu/copyright2.jpg 42
71 
• WHEN ? 
• ON DELIVERY? 
• WHO IS RESPONSIBLE 
• EVIDENCE OF DELIVERY 
• 
43 
TRANFER OF 
OWNERSHIP
72 
• B2B 
• INternational 
COmmercial 
TERMS 
44
7435
74
7456
• DELIVERY & RECEPTION 
• DOES DELIVERY MEANS ACCEPTANCE? 
• ACCEPTANCE PROCEDURE IS NEEDED 
76 
TRANSFERT DE 
LA PROPRIETE
PLANNING FOR SERVICES 
• « milestones » 
• PAYMENT FOR WHAT IS DONE AND ACCEPTED 
• PERIODIC MEETINGS 
50 
77
MILESTONES 
TIMELINE 
78 
• BENEFITS 
– NO NEWS NO RELATIONSHIP 
– NEW PRODUCTS OR SERVICES 
– ANTICIPATE PROBLEMS 
– PRE-COURT CASE FILE
HIDDEN DEFECTS 
• UNSEEN AT RECEPTION 
• ONLY FOR GOODS 
• WHO IS RESPONSIBLE? 
• UPGRADING OR REPAIRS POSSIBLE 
79
PRIVACY POLICY IS MANDATORY FOR B2C
TECHNICAL ASSISTANCE 
• HOT LINE 
• WEBSITE 
• FAQ 
• SERVICE LEVEL AGREEMENT
SERVICE LEVEL 
AGREEMENT 
Texte 
http://4.bp.blogspot.com/_PBP29OxRzfc/SaJqohXJ1oI/AAAAAAAAAFA/x3MIbLJPe-E/s400/SLA.JPG 
81
CONFIDENTIALITY 
88
WARRANTY 
• LIMITS RESPONSIBILITY 
• LEGAL WARRANTY B2C 
• AGAINST THIRD PARTY 
CLAIMS IN IPR 
• AMOUNT MAY BE LIMITED
LIMITATION 
OF 
RESPONSIBILITY 
• ACCEPTABLE 
• UNLESS IF NOT 
LEGALLY ACCEPTED 
• MAY NOT BE EXCESSIVE
BODY SHOPPING 
✓ MISSION 
✓ WHO IS THE BOSS? 
✓ LOCAL RULES 
✓ MATERIAL 
✓ CONFIDENTIALITY 
✓ SECURITY 
92 
http://investban.e-monsite.com/medias/images/consulting-
CHANGE IN THE T&C 
! 
THEY MUST BE 
ACCEPTED BY THE 
OTHER PARTY
http://blogs.iq.harvard.edu/netgov/2010/05/facebook_privacy_policy.html 
60
INEXECUTION 
• BASIC 
– REIMBURSE OR SEND BACK 
• CAUSES MUST BE 
DEFINED
WHO MUST 
DEMONSTRATE THE 
EVIDENCE OF THE 
CONTRACT 
! 
IN B2C 
IN B2D
95 
CANCELLATION 
CLAUSES 
• A PARTY DID NOT 
FULFILL ITS OBLIGATION 
• BANKRUPCY 
• …
96 
• IN ORDER TO 
COMPENSATE 
– A DAMMAGE 
– BAD PERFORMANCE 
– TIMING NOT 
RESPECTED 
• THEY MUST NOT BE 
EXCESSIVE 
65 
PENALTIES
FORCE MAJEURE 
! 
IRRESISTIBLE 
NOT PREVISIBLE 
NOT DEPENDING ON A PARTY
98 
TRANSFER OF THE 
CONTRACT 
• PREVIOUS 
ACCEPTANCE 
• RESPONSAIBILITY
SUB CONTRACTORS 
• IDENTITY 
• PREVIOUS ACCEPTANCE 
• DEFINITION OF QUALIFICATIONS 
• RESPONSIBILITY 
99
MEDIATION 
17001
ARBITRATION OR COURT ? 
17012
APPLICABLE LAW & TRIBUNAL 
103
Drafting T&C is a quite 
complex job 
71
QUESTIONS ? 
105
17056
17077

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Online terms & conditions

  • 1. Online terms & conditions Jacques Folon www.folon.com ! Partner Edge Consulting ! Maître de conférences Université de Liège Chargé de cours ICHEC Brussels Management School Professeur invité Université de Lorraine (Metz) ESC Rennes ! http://www.nyls.edu/institute_for_information_law_and_policy/conferences/visualizing_law_in_the_digital_age/
  • 2. All presentation and resources are available on WWW.FOLON.COM (cours)
  • 3. Online terms & conditions are binding contractual offers and are today the most complex legal environment
  • 5. Nemo censetur ignorare legem legal fiction ! ! ! ! ! 7
  • 6. freedom of contracting http://www.scuole.vda.it/mpf/images/droit_economie/image020.jpg 8
  • 7. Consensualism Source de l’image: http://www.contrat-agile.org/images/balance.jpg 9
  • 8. principally a contract must not be in writing http://mende.blogs.midilibre.com/media/00/01/524903691.JPG
  • 9. But online contracts must be saved and archived by the merchant 9
  • 10. Consent ◆ free ◆ understanding ◆ mistakes ◆ consumer protection ◆ Cooling off period http://mpchristianity.com/wp-content/uploads/2009/11/james-bond-holding-gun-600x360.jpg
  • 11. A contract is a law for the parties 12
  • 12. DON’T FORGET A WEDDING CONTRAT IS ONLY WRITTEN FOR THE DAY OF THE DIVORCE !!! Source de l’image : http://www.linterna1u3te.com/argent/impots/contrat-mariage/
  • 13. ONE MAY NOT SIGN A CONTRAT FOR A THIRD PARTY • PROXY • POST RATIFICATION • POWER OF ATTORNEY Source de l’image: https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTweadE3u2MHLsU2pXJe4eTnsFakN_4jleT8W5g2XFTQj4ON3vU 14
  • 14. A BADLY WRITTEN CONTRACT IS A POSSIBILITY OF CONFLICTS Source de l’image: http://media.comprendrechoisir.com/public/image/public/studio/image/content/259184/mainImage-main-4346798.jpg
  • 15. THE ONE WHO HAS THE PEN WRITES THE LAW Source de l’image: http://www.lexisnexis.com/Community/corpsec/resized-image.ashx/__size/550x0/__key/CommunityServer.Blogs.Components.WeblogFiles/business-law-blog/fine-print-contract.jpg 16
  • 16. THE MORE IMPORTANT READER IS THE JUDGE! Source de l’image: http://phandroid.s3.amazonaws.com/wp-content/uploads/2011/07/judge-judy.jpg 17
  • 17. ITERPRETATION ONLY EXISTS IF THE CONTRACT IS UNCLEAR http://cache.20minutes.fr/img/photos/20mn/2009-07/2009-07-21/article_magistrat.jpg
  • 18. THE LAW MAY ADD OR SUPPRESS SOME ARTICLES OF A CONTRACT ! http://www.assurances-et-mutuelles.com/wp-content/uploads/2011/09/loi-chatel.jpg 19
  • 19. LEGAL ADVISER OR LAWYER • LEGAL ADVICE • CONTRACT • COURT CASE http://media.comprendrechoisir.com/public/image/appel-avocat-ou-notaire-main-7857840.jpg 22
  • 20. WHO IS A « GOOD » LAWYER? 24
  • 21. ONE MAY DISCUSS FEES • TIME SHEET • HOURLY RATE • SUCCESS FEE http://www.capital.fr/var/cap/storage/images/media/images/photo-v2-457x222/rea/argent-noir/5482686-1-fre-FR/argent-noir_large.jpg 25
  • 22. 30 UNBALANCED ➢CONSUMER (=> PROTECTION) ➢SIZES IN B2B ➢TECHNICALITIES ➢LACK,OF PRECISENESS
  • 23. REASON OF THE CONTRACT 35 ! • GOOD • SERVICE • B2B • B2C
  • 24. Source: http://www.selogerpro.com/zi/e3/32/67632.jpg 5215 • WHAT ARE THE CONTRACTUAL DOCUMENTS ?
  • 26. The consumer has the right to contractual terms written in plain and understandable language and this applies as well online. ! Where there is doubt about the meaning of a term, the interpretation most favourable to the consumer shall prevail
  • 27. Any consumer in the EU, also in the digital environment, is protected from unfair standard contract terms by traders that create an unreasonable imbalance to the detriment of the consumer. ! If a contract contains such terms, the consumer is not bound by them, although the contract itself usually remains valid.
  • 28. WHO ARE THE PARTIES ? • BE PRECISE • CONSUMER ? VAT? • COUNTRY OF THE MERCHANT • INFORMATION REQUESTED BY CONSUMER PROTECTION
  • 29. Every online consumer concluding a contract in the EU has the right to have easy, direct and permanent access to at least the name and geographic address of the provider, the electronic mail address or website, the trade register in which the provider is entered and his registration number, the professional title and professional body with which the provider is registered, the VAT details where applicable any other detail allowing rapid and effective contact with the provider access to codes of conduct to which the provider subscribes to contract terms and general conditions in a way that allows him to store and reproduce (print) them.
  • 30. WHO IS THE MERCHANT ? • WELL KNOWN? • LOCALIZED IN AN UNUSUAL COUNTRY • E-REPUTATION ? http://gamersblogfr.files.wordpress.com/2012/06/anonymous.
  • 31. 59 • IMPORTANT FOR INTERPRETATION • IMPORTANT FOR THE UNDERSTANDING WHEREAS http://www.lanouvellerepublique.fr/var/nrv2/ storage/images/contenus/articles/2013/02/01/la-sensation- beckham-au-psg/24704292-1-fre-FR/ La-sensation-Beckham-au-PSG_reference.jpg
  • 32. ENTRY IN FORCE ➢ COOLING OFF PERIOD OF 14 DAYS ➢ PRODUCT OR SERVICE UNAVAILABLE ➢ SUSPENSION CLAUSE http://www.linternaute.com/argent/immobilier/maitriser-ses-charges-de-copropriete/image/date-anniversaire-contrat-est-moment-remettre-compagnies-concurence-obtenir-994183.jpg
  • 33. TYPE OF CONTRACTS • T & C => NO NEGOCIATION • AGAINST MONEY - FREE - FREEMIUM • ONE SHOT - MONTHLY • GOODS OR SERVICES • DIGITAL GOODS 60 http://www.barreau-annecy.com/images/stories/contrats.jpg
  • 34. • FIXED PRICE • MUST BE CLEAR • ONE PAYMENT OR SUCCESSIVE • ON DELIVERY - BEFOREHAND • LATE PAYMENT INTERESTS • DELIVERY INCLUDED? 33 61 PRICE
  • 35. WHAT IS SOLD ? INTELLECTUAL PROPERTY? 65
  • 36. Every consumer in the EU has the right to receive clear, correct and comprehensible key information from a trader about the product or service before making an online purchase.
  • 37. This information must include the main characteristics of the product, ! price inclusive of taxes, delivery costs, the arrangements for payment, delivery or performance, identity and geographical address of the trader, the existence of a right of withdrawal or cancellation (for products which involve such right), the period for which the offer or the price remains valid if applicable, the minimum duration of the contract. 37
  • 38. Unless contracts are concluded exclusively by exchange of electronic mail or by equivalent individual communications, this information must also contain the different technical steps to follow to conclude the contract; whether or not the contract will be filed and accessible; the technical means for identifying and correcting input errors, and the languages offered for the conclusion of the contract ! When the consumer places his order online, he has the right to receive an acknowledgment of the receipt of the order without undue delay and by electronic means 38
  • 39. Drugs, forbidden products (in certain countries ), medical products, etc. http://www.lacapitale.be/sites/default/files/imagecache/pagallery_450x300/1893094842_ID6494725_drogue_125820_H36EUE_0.JPG
  • 40. 68 • FIXED TERM OR NOT • IF NOT HOW TO STOP IT • WHAT IS THE BEST WAY? 40 LENGHT
  • 41. COUNTRY • DELIVERY OF SERVICE • CONFLICT OF LAWS • CONTRACT APPLICABLE LAW 41 69
  • 42. INTELLECTUAL PROPERTY 70 • IMPORTANT IF APPLICABLE • Copyright vs. Droit d’auteur • TRANSFER OF RIGHTS • WHAT IS AUTHORIZED? Source: http://digitallife.vanderbilt.edu/copyright2.jpg 42
  • 43. 71 • WHEN ? • ON DELIVERY? • WHO IS RESPONSIBLE • EVIDENCE OF DELIVERY • 43 TRANFER OF OWNERSHIP
  • 44. 72 • B2B • INternational COmmercial TERMS 44
  • 45. 7435
  • 46. 74
  • 47. 7456
  • 48. • DELIVERY & RECEPTION • DOES DELIVERY MEANS ACCEPTANCE? • ACCEPTANCE PROCEDURE IS NEEDED 76 TRANSFERT DE LA PROPRIETE
  • 49. PLANNING FOR SERVICES • « milestones » • PAYMENT FOR WHAT IS DONE AND ACCEPTED • PERIODIC MEETINGS 50 77
  • 50. MILESTONES TIMELINE 78 • BENEFITS – NO NEWS NO RELATIONSHIP – NEW PRODUCTS OR SERVICES – ANTICIPATE PROBLEMS – PRE-COURT CASE FILE
  • 51. HIDDEN DEFECTS • UNSEEN AT RECEPTION • ONLY FOR GOODS • WHO IS RESPONSIBLE? • UPGRADING OR REPAIRS POSSIBLE 79
  • 52. PRIVACY POLICY IS MANDATORY FOR B2C
  • 53. TECHNICAL ASSISTANCE • HOT LINE • WEBSITE • FAQ • SERVICE LEVEL AGREEMENT
  • 54. SERVICE LEVEL AGREEMENT Texte http://4.bp.blogspot.com/_PBP29OxRzfc/SaJqohXJ1oI/AAAAAAAAAFA/x3MIbLJPe-E/s400/SLA.JPG 81
  • 56. WARRANTY • LIMITS RESPONSIBILITY • LEGAL WARRANTY B2C • AGAINST THIRD PARTY CLAIMS IN IPR • AMOUNT MAY BE LIMITED
  • 57. LIMITATION OF RESPONSIBILITY • ACCEPTABLE • UNLESS IF NOT LEGALLY ACCEPTED • MAY NOT BE EXCESSIVE
  • 58. BODY SHOPPING ✓ MISSION ✓ WHO IS THE BOSS? ✓ LOCAL RULES ✓ MATERIAL ✓ CONFIDENTIALITY ✓ SECURITY 92 http://investban.e-monsite.com/medias/images/consulting-
  • 59. CHANGE IN THE T&C ! THEY MUST BE ACCEPTED BY THE OTHER PARTY
  • 61. INEXECUTION • BASIC – REIMBURSE OR SEND BACK • CAUSES MUST BE DEFINED
  • 62. WHO MUST DEMONSTRATE THE EVIDENCE OF THE CONTRACT ! IN B2C IN B2D
  • 63. 95 CANCELLATION CLAUSES • A PARTY DID NOT FULFILL ITS OBLIGATION • BANKRUPCY • …
  • 64. 96 • IN ORDER TO COMPENSATE – A DAMMAGE – BAD PERFORMANCE – TIMING NOT RESPECTED • THEY MUST NOT BE EXCESSIVE 65 PENALTIES
  • 65. FORCE MAJEURE ! IRRESISTIBLE NOT PREVISIBLE NOT DEPENDING ON A PARTY
  • 66. 98 TRANSFER OF THE CONTRACT • PREVIOUS ACCEPTANCE • RESPONSAIBILITY
  • 67. SUB CONTRACTORS • IDENTITY • PREVIOUS ACCEPTANCE • DEFINITION OF QUALIFICATIONS • RESPONSIBILITY 99
  • 70. APPLICABLE LAW & TRIBUNAL 103
  • 71. Drafting T&C is a quite complex job 71
  • 73. 17056
  • 74. 17077