1. The Image is Flat: Strategic Action for Politics & and Economic Policy SilihAgungWasesa, Managing Partner AsiaPR, silih@asiapr.net

2. It started from... The invention of new technology and web 2.0

5. And Now...

6. The world becomes flat The image turns into flat New PR approach PR 2.0 or Cyber PR The new Strategic Communication

8. what happened in our country?

9. Freedom to express and share opinions

10. New online community

11. Indeed… Social Movement = people power

12. Learned from Obama

13. During the Primaries 2006-2008 As the DNC Nominee Aug 2008 Post-election Nov 2008 onwards

15. Inspired from Obama . . . Affected our political policy, especially in previous election

17. Succeed?

18. Still in transition, so the online campaign is not fully implementedWHY? They forget the strategic phase and how to implement it

19. Talk The new Strategic Communication Participate Connect Main Strategy Engage Community

20. The Key Important Factors: 04 Your Brand Everywhere »Try different channel »Converting online chatter to human interaction 02 A simple message, well told » Simple, defined messages » Take the consumer experience » Make it their cause 03 Speak to the Heart »New Media & Touchpoints »Old Media used well 01 Knowing Where To Play » Identifying strategic segments early »Know thy consumer 05 No Small Change »Keeping the doors open » Giving social networks the tools to self-organise 06 Building engagement »Keeping the doors open » Giving social networks the tools to self-organise 07 Evolution of Message Platforms »Laddering of platforms »Strategy setting in good time 08 Be Prepared To Win »Post-Launch Build-up »Keeping up consumer engagement

22. And the most important

23. After you started with 2.0, you should govern with 2.0

25. Move beyond a horizontal approach to a networked approach

26. Focus on mission-critical activities

28. Study Case:

31. Study Case:

33. RanahHukum RanahEkonomi Kasus RanahPolitik

34. Thank You